{"id":5118,"date":"2023-11-06T19:47:49","date_gmt":"2023-11-06T12:47:49","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5118"},"modified":"2023-11-06T19:47:56","modified_gmt":"2023-11-06T12:47:56","slug":"ky-nang-viet-noi-dung-seo-giup-ich-cho-cong-viec-cua-ban","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/ky-nang-viet-noi-dung-seo-giup-ich-cho-cong-viec-cua-ban\/","title":{"rendered":"K\u1ef9 N\u0103ng Vi\u1ebft N\u1ed9i Dung SEO Gi\u00fap \u00cdch Cho C\u00f4ng Vi\u1ec7c C\u1ee7a B\u1ea1n"},"content":{"rendered":"<p>B\u1ea1n l\u00e0 m\u1ed9t content writer hay m\u1ed9t freelancer \u0111ang mu\u1ed1n t\u00ecm vi\u1ec7c li\u00ean quan \u0111\u1ebfn vi\u1ebft b\u00e0i chu\u1ea9n SEO? D\u00f9 \u1edf v\u00e0o b\u1ea5t c\u1ee9 v\u1ecb tr\u00ed n\u00e0o khi t\u00ecm \u0111\u1ebfn b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 c\u00e1ch \u0111\u1ec3 vi\u1ebft content chu\u1ea9n SEO.<\/p>\n<p>B\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t b\u00e0i vi\u1ebft. Tuy nhi\u00ean, \u0111\u1ec3 vi\u1ebft m\u1ed9t b\u00e0i \u0111\u1ecbnh h\u01b0\u1edbng SEO, b\u1ea1n c\u1ea7n c\u00f3 <strong>k\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung SEO<\/strong> v\u00e0 tu\u00e2n theo nh\u1eefng quy chu\u1ea9n nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<h2>Th\u1ebf n\u00e0o l\u00e0 vi\u1ebft b\u00e0i chu\u1ea9n SEO?<\/h2>\n<p>Vi\u1ebft b\u00e0i chu\u1ea9n SEO l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra b\u00e0i vi\u1ebft nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean trang \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing, v.v.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/Ch\u00fang%20t\u00f4i.com\/vn\/blog\/wp-content\/uploads\/2023\/02\/ky-nang-viet-bai-chuan-seo.jpg\" alt=\"ky-nang-viet-bai-chuan-seo\" \/><\/p>\n<p>M\u1ed9t b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 x\u1ebfp h\u1ea1ng cao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng, bao g\u1ed3m:<\/p>\n<ul>\n<li>Bao qu\u00e1t \u0111\u00fang search intent: Bi\u1ebft ch\u00ednh x\u00e1c ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111i\u1ec1u g\u00ec khi h\u1ecd t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 m\u1ee5c ti\u00eau c\u1ee7a b\u00e0i vi\u1ebft.<\/li>\n<li>Cung c\u1ea5p c\u00e1c ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u: Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan m\u00e0 ng\u01b0\u1eddi d\u00f9ng h\u1ecfi tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (search query).<\/li>\n<li>N\u1ed9i dung d\u1ec5 \u0111\u1ecdc, d\u1ec5 hi\u1ec3u.<\/li>\n<\/ul>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c k\u1ef9 thu\u1eadt SEO c\u01a1 b\u1ea3n v\u00e0 n\u00e2ng cao nh\u01b0 internal links, meta description, alt text, headings, v.v., c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u00e0o b\u00e0i vi\u1ebft, \u0111\u1ea3m b\u1ea3o n\u00f3 d\u1ec5 d\u00e0ng x\u1ebfp h\u1ea1ng.<\/p>\n<p>C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u1eb7c bi\u1ec7t l\u00e0 Google v\u1eabn \u0111ang \u01b0u ti\u00ean n\u1ed9i dung c\u00f3 \u00edch v\u00e0 nguy\u00ean b\u1ea3n. Do v\u1eady, m\u1ed9t k\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung SEO c\u1ef1c k\u1ef3 quan tr\u1ecdng l\u00e0 bi\u1ebft c\u00e1ch vi\u1ebft cho c\u1ea3 ng\u01b0\u1eddi l\u1eabn m\u00e1y.<\/p>\n<p>Ch\u00fang ta s\u1ebd \u0111i s\u00e2u h\u01a1n v\u1ec1 kh\u00eda c\u1ea1nh n\u00e0y trong ph\u1ea7n ti\u1ebfp theo. C\u00f2n b\u00e2y gi\u1edd, h\u00e3y c\u00f9ng b\u00f3c t\u00e1ch t\u1ea1i sao c\u1ea7n vi\u1ebft b\u00e0i chu\u1ea9n SEO m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t quy chu\u1ea9n n\u00e0o kh\u00e1c?<\/p>\n<h2>T\u1ea1i sao vi\u1ebft b\u00e0i chu\u1ea9n SEO l\u1ea1i quan tr\u1ecdng?<\/h2>\n<p>Theo Ahrefs, c\u00f3 \u0111\u1ebfn <strong>3.5 t\u1ef7<\/strong> l\u01b0\u1ee3t t\u00ecm ki\u1ebfm tr\u00ean Google m\u1ed7i ng\u00e0y. G\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 n\u00e0y v\u1eabn \u0111ang l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n t\u1ea1i v\u1edbi h\u01a1n <strong>80%<\/strong> th\u1ecb ph\u1ea7n t\u00ecm ki\u1ebfm. Trong \u0111\u00f3, g\u1ea7n <strong>95%<\/strong> l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 t\u1eeb Google. Theo sau l\u1ea7n l\u01b0\u1ee3t l\u00e0 Bing v\u00e0 Yahoo!.<\/p>\n<p>Nh\u1eefng con s\u1ed1 bi\u1ebft n\u00f3i cho th\u1ea5y r\u1eb1ng ch\u1ee7 y\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111ang s\u1eed d\u1ee5ng Google \u0111\u1ec3 t\u00ecm ki\u1ebfm b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec, v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc hay kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng v\u1eady.<\/p>\n<p>M\u1ed9t khi b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean trang nh\u1ea5t c\u1ee7a Google th\u00f4ng qua SEO, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c traffic, l\u01b0\u1ee3t click v\u00e0 th\u1eadm ch\u00ed l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed. Ngu\u1ed3n traffic ho\u00e0n to\u00e0n organic c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb vi\u1ebft b\u00e0i chu\u1ea9n SEO v\u1eabn l\u00e0 ngu\u1ed3n traffic ch\u1ee7 y\u1ebfu c\u1ee7a c\u00e1c website. Do v\u1eady, qu\u1ea3 l\u00e0 m\u1ed9t thi\u1ebfu s\u00f3t n\u1ebfu b\u1ecf qua c\u00f4ng c\u1ee5 b\u00e9o b\u1edf n\u00e0y.<\/p>\n<h2>C\u00e1ch vi\u1ebft b\u00e0i chu\u1ea9n SEO v\u00e0 c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft<\/h2>\n<p>\u0110\u1ec3 b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 x\u1ebfp th\u1ee9 h\u1ea1ng cao tr\u00ean Google, ngo\u00e0i k\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung t\u1ed1t b\u1ea1n c\u1ea7n tu\u00e2n theo c\u00e1c k\u1ef9 thu\u1eadt SEO \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung v\u1eeba \u0111\u00fang \u00fd ng\u01b0\u1eddi d\u00f9ng v\u1eeba kh\u1edbp v\u1edbi nh\u1eefng g\u00ec thu\u1eadt to\u00e1n c\u1ee7a Google quy \u0111\u1ecbnh.<\/p>\n<p>C\u00e1c b\u01b0\u1edbc v\u00e0 k\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung SEO \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u00f4 c\u00f9ng h\u1eefu \u00edch sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft chu\u1ea9n SEO nhanh v\u00e0 d\u1ec5 d\u00e0ng x\u1ebfp h\u1ea1ng cao h\u01a1n.<\/p>\n<h3>Nghi\u00ean c\u1ee9u search intent<\/h3>\n<p><strong>Search intent<\/strong> hay c\u00f2n g\u1ecdi l\u00e0 User intent hay Keyword intent, l\u00e0 \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u00f3 l\u00e0 nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, l\u00fd do th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi v\u00e0 t\u00ecm l\u1eddi gi\u1ea3i \u0111\u00e1p. Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng th\u1eafc m\u1eafc n\u00e0y, b\u1ea1n \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c search intent cho b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c lo\u1ea1i n\u1ed9i dung m\u00e0 b\u00e0i vi\u1ebft h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 g\u00ec.<\/p>\n<p>Tu\u1ef3 theo t\u1eebng ch\u1ee7 \u0111\u1ec1 m\u00e0 m\u1ed7i ng\u01b0\u1eddi d\u00f9ng l\u1ea1i c\u00f3 c\u00e1c c\u00e2u h\u1ecfi kh\u00e1c nhau. V\u00ed d\u1ee5, khi ai \u0111\u00f3 t\u00ecm ki\u1ebfm &#8220;c\u00e1c qu\u00e1n cafe \u0111\u1eb9p \u1edf H\u00e0 N\u1ed9i&#8221;, search intent c\u1ee7a h\u1ecd l\u00e0 nh\u1eefng qu\u00e1n cafe \u0111\u1eb9p m\u1eaft t\u1ea1i H\u00e0 N\u1ed9i. Nghe c\u00f3 v\u1ebb kh\u00e1 \u0111\u01a1n gi\u1ea3n nh\u01b0ng n\u1ebfu hi\u1ec3u nh\u1ea7m \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n s\u1ebd kh\u00f3 m\u00e0 x\u1ebfp th\u1ee9 h\u1ea1ng cao tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<h3>L\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a ti\u1ec1m n\u0103ng<\/h3>\n<p>N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c search intent r\u1ed3i b\u01b0\u1edbc ti\u1ebfp theo ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn t\u1eeb kho\u00e1 ch\u00ednh (main keyword) v\u00e0 t\u1eeb kho\u00e1 ph\u1ee5 (additional\/sub keywords) cho b\u00e0i vi\u1ebft.<\/p>\n<p>C\u00f3 nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u1ec3 l\u1ef1a ch\u1ecdn t\u1eeb kho\u00e1 ch\u00ednh nh\u01b0 search volume v\u00e0 keyword difficulty (KD &#8211; \u0111\u1ed9 kh\u00f3 c\u1ee7a keyword). Keyword c\u00f3 search volume c\u00e0ng cao th\u00ec nhu c\u1ea7u t\u00ecm ki\u1ebfm v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 c\u00e0ng l\u1edbn. Trong khi \u0111\u00f3 keyword c\u00f3 KD c\u00e0ng nh\u1ecf th\u00ec \u0111\u1ed9 c\u1ea1nh tranh c\u00e0ng \u00edt, b\u00e0i vi\u1ebft c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<p>\u0110\u1ec3 l\u1ef1a ch\u1ecdn keyword ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c nh\u01b0 Keyword Explorer c\u1ee7a Ahref, Google Keyword Planner, Answer The Public, Google Trends, v.v.<\/p>\n<p>Trong SEO, m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n xuy\u00ean su\u1ed1t b\u00e0i vi\u1ebft c\u0169ng r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o main keyword xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac \u0111\u00fang ch\u1ed7, v\u00ed d\u1ee5 nh\u01b0 trong 150 t\u1eeb \u0111\u1ea7u ti\u00ean v\u00e0 cu\u1ed1i c\u00f9ng c\u1ee7a b\u00e0i vi\u1ebft. Tu\u00e2n th\u1ee7 c\u00e1c quy t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 t\u1eeb kho\u00e1 trong b\u00e0i vi\u1ebft chu\u1ea9n SEO gi\u00fap b\u00e0i vi\u1ebft d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n b\u1edfi Google v\u00e0 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y tr\u00e1nh nh\u1ed3i nh\u00e9t t\u1eeb kho\u00e1. \u0110i\u1ec1u n\u00e0y khi\u1ebfn b\u00e0i vi\u1ebft kh\u00f4ng c\u00f2n t\u1ef1 nhi\u00ean v\u00e0 gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<h3>L\u00ean outline cho b\u00e0i vi\u1ebft chu\u1ea9n SEO<\/h3>\n<p>L\u00e0m outline l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh vi\u1ebft n\u1ed9i dung SEO. Sau khi \u0111\u00e3 nghi\u00ean c\u1ee9u ch\u1ee7 \u0111\u1ec1, search intent v\u00e0 t\u1eeb kho\u00e1 k\u1ef9 c\u00e0ng, m\u1ed9t chi\u1ebfc outline gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c chi ti\u1ebft n\u1ed9i dung c\u1ee7a b\u00e0i vi\u1ebft v\u00e0 tr\u00e1nh b\u1ecb l\u1ea1c \u0111\u1ec1.<\/p>\n<p>Outline c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u00e0m chi ti\u1ebft v\u1edbi c\u00e1c heading 2, heading 3, heading 4 t\u01b0\u01a1ng \u1ee9ng v\u1edbi nh\u1eefng n\u1ed9i dung l\u1edbn, nh\u1ecf trong b\u00e0i vi\u1ebft. Heading 3 l\u00e0 c\u00e1c \u00fd nh\u1ecf t\u01b0\u01a1ng tr\u1ee3, di\u1ec5n gi\u1ea3i c\u1ee5 th\u1ec3 h\u01a1n heading 2. L\u1ea7n l\u01b0\u1ee3t nh\u01b0 v\u1eady, c\u00e1c \u00fd trong outline t\u1ed5ng h\u1ee3p, h\u00e0i ho\u00e0 th\u00e0nh n\u1ed9i dung m\u1ed9t b\u00e0i vi\u1ebft c\u00f3 c\u1ea5u tr\u00fac v\u1eeba chu\u1ea9n SEO, v\u1eeba cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n<p>M\u1ed9t b\u00e0i vi\u1ebft chu\u1ea9n SEO n\u00ean c\u00f3 <strong>t\u1eeb 3 \u0111\u1ebfn 5 heading 2<\/strong>. \u0110\u1ec3 bi\u1ebft n\u00ean bao g\u1ed3m c\u00e1c heading 2 n\u00e0o cho m\u1ed9t b\u00e0i vi\u1ebft, b\u1ea1n c\u1ea7n l\u00e0m nghi\u00ean c\u1ee9u t\u1eeb b\u00e0i vi\u1ebft c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ebfn c\u00e1c t\u00e0i li\u1ec7u xung quanh keywords v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u00e0i.<\/p>\n<p>M\u1ed9t b\u00e0i vi\u1ebft cung c\u1ea5p ki\u1ebfn th\u1ee9c m\u1edbi m\u1ebb h\u1eefu \u00edch, v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi c\u00e1c b\u00e0i vi\u1ebft tr\u01b0\u1edbc c\u1ee7a \u0111\u1ed1i th\u1ee7 s\u1ebd c\u00f3 c\u01a1 h\u1ed9i x\u1ebfp h\u1ea1ng cao h\u01a1n. Google v\u1eabn \u01b0u ti\u00ean c\u00e1c n\u1ed9i dung m\u1edbi m\u1ebb v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean. Do \u0111\u00f3, h\u00e3y ch\u1ecbu kh\u00f3 t\u00ecm t\u00f2i <strong>c\u00e1c n\u1ed9i dung kh\u00e1c bi\u1ec7t v\u00e0 h\u1eefu \u00edch<\/strong>.<\/p>\n<p>S\u1ed1 l\u01b0\u1ee3ng heading t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed9 d\u00e0i c\u1ee7a b\u00e0i. Tu\u1ef3 t\u1eebng ch\u1ee7 \u0111\u1ec1 m\u00e0 \u0111\u1ed9 d\u00e0i c\u00f3 th\u1ec3 kh\u00e1c nhau. M\u1ed9t s\u1ed1 l\u01b0u \u00fd v\u1ec1 c\u00e1c heading c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m \u0111\u00f3 l\u00e0:<\/p>\n<ul>\n<li>N\u00ean ch\u1ee9a s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh<\/li>\n<li>Heading kh\u00f4ng n\u00ean qu\u00e1 d\u00e0i<\/li>\n<li>Ph\u1ea3i li\u00ean quan v\u00e0 h\u1ed7 tr\u1ee3 cho t\u1eeb kho\u00e1 ch\u00ednh.<\/li>\n<\/ul>\n<p>Trong qu\u00e1 tr\u00ecnh l\u00ean outline, h\u00e3y nh\u1edb ghi ch\u00fa l\u1ea1i nh\u1eefng ngu\u1ed3n tham kh\u1ea3o b\u1ea1n \u0111\u1ecdc \u0111\u1ec3 l\u00fac vi\u1ebft b\u00e0i d\u1ec5 d\u00e0ng \u0111\u1ed1i chi\u1ebfu. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n tr\u00edch d\u1eabn s\u1ed1 li\u1ec7u t\u1eeb m\u1ed9t b\u00e1o c\u00e1o hay nghi\u00ean c\u1ee9u ph\u1ee5c v\u1ee5 cho b\u00e0i vi\u1ebft. Ngu\u1ed3n tham kh\u1ea3o b\u00ean ngo\u00e0i uy t\u00edn c\u0169ng gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady cho n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<h3>B\u1eaft \u0111\u1ea7u vi\u1ebft b\u1ea3n th\u1ea3o \u0111\u1ea7u ti\u00ean<\/h3>\n<p>B\u1ea5t k\u1ef3 b\u00e0i vi\u1ebft xu\u1ea5t s\u1eafc n\u00e0o c\u0169ng b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t b\u1ea3n th\u1ea3o \u0111\u1ea7u ti\u00ean. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n \u0111\u01b0\u1ee3c t\u1ef1 do s\u00e1ng t\u1ea1o, l\u00e0m \u0111\u1ea7y n\u1ed9i dung cho outline \u0111\u00e3 l\u00e0m tr\u01b0\u1edbc \u0111\u00f3. \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n kh\u00f4ng c\u1ea7n qu\u00e1 quan tr\u1ecdng chi ti\u1ebft nh\u01b0 format hay ti\u00eau chu\u1ea9n SEO m\u00e0 n\u00ean t\u1eadp trung v\u00e0o n\u1ed9i dung c\u1ee7a b\u00e0i.<\/p>\n<p>Trong l\u00fac vi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng \u00fd t\u01b0\u1edfng c\u0169 kh\u00f4ng c\u00f2n h\u1ee3p l\u00fd, thay v\u00e0o \u0111\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi l\u1ea1i c\u00f3 th\u1ec3 tr\u1edf n\u00ean h\u1eefu \u00edch h\u01a1n. S\u1ef1 nghi\u00ean c\u1ee9u v\u00e0 s\u1eeda \u0111\u1ed5i n\u1ed9i dung v\u1eabn c\u1ea7n thi\u1ebft v\u00e0 n\u00ean \u0111\u01b0\u1ee3c ph\u00e1t huy \u1edf giai \u0111o\u1ea1n n\u00e0y.<\/p>\n<p>\u0110\u1ec3 qu\u00e1 tr\u00ecnh ch\u1ec9nh s\u1eeda di\u1ec5n ra d\u1ec5 d\u00e0ng, \u0111\u1eb7c bi\u1ec7t khi b\u00e0i vi\u1ebft c\u00f3 s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa b\u1ea1n v\u00e0 ng\u01b0\u1eddi kh\u00e1c, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng l\u01b0u tr\u1eef t\u00e0i li\u1ec7u ph\u1ed5 bi\u1ebfn, h\u1ed7 tr\u1ee3 l\u00e0m vi\u1ec7c nh\u00f3m nh\u01b0 Google Docs ch\u1eb3ng h\u1ea1n.<\/p>\n<p>\u0110\u1ebfn b\u01b0\u1edbc n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a outline nh\u01b0 k\u1ec3 tr\u00ean. C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 di\u1ec5n gi\u1ea3i s\u00e2u h\u01a1n c\u00e1c \u00fd l\u1edbn nh\u1ecf trong outline, \u0111\u1ed3ng th\u1eddi ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n n\u1ed9i dung b\u00e0i vi\u1ebft sao cho \u0111\u1ea7y \u0111\u1ee7 v\u00e0 h\u1ee3p l\u00fd nh\u1ea5t.<\/p>\n<p>Ch\u00fa \u00fd ch\u1ee7 ch\u00e8n t\u1eeb kho\u00e1 ch\u00ednh, ph\u1ee5 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0o n\u1ed9i dung b\u00e0i vi\u1ebft theo m\u1ea1ch c\u1ee7a c\u1ea3 b\u00e0i. Tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p nh\u1ed3i nh\u00e9t t\u1eeb kho\u00e1 m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean sau khi \u0111\u00e3 ho\u00e0n th\u00e0nh n\u1ed9i dung m\u1ed9t b\u00e0i.<\/p>\n<h3>Hi\u1ec7u \u0111\u00ednh v\u00e0 ch\u1ec9nh s\u1eeda (Proofread v\u00e0 Edit)<\/h3>\n<p>Sau khi \u0111\u00e3 c\u00f3 b\u1ea3n th\u1ea3o \u0111\u1ea7u ti\u00ean th\u00ec b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u0111\u1ecdc l\u1ea1i to\u00e0n b\u1ed9 b\u00e0i vi\u1ebft \u0111\u1ec3 ph\u00e1t hi\u1ec7n l\u1ed7i sai v\u00e0 ch\u1ec9nh s\u1eeda. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c th\u1ec3 lo\u1ea1i n\u1ed9i dung ch\u1ee9 kh\u00f4ng ri\u00eang g\u00ec khi vi\u1ebft b\u00e0i chu\u1ea9n SEO.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda b\u00e0i c\u1ee7a ch\u00ednh m\u00ecnh. Nh\u01b0ng t\u1ed1t h\u01a1n c\u1ea3 n\u1ebfu c\u00f3 ai \u0111\u00f3 c\u00f3 th\u1ec3 cho b\u1ea1n feedback v\u00ec \u0111\u00f4i khi s\u1ef1 kh\u00e1ch quan l\u1ea1i \u0111\u1ebfn t\u1eeb m\u1eaft nh\u00ecn c\u1ee7a ng\u01b0\u1eddi b\u00ean ngo\u00e0i. \u0110\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n l\u1ed7i sai v\u00e0 ch\u1ec9nh s\u1eeda, b\u1ea1n n\u00ean c\u00f3 qu\u00e3ng ngh\u1ec9 sau khi vi\u1ebft b\u00e0i v\u00e0 ch\u1ec9nh s\u1eeda.<\/p>\n<p>C\u00e1c l\u1ed7i sai th\u00f4ng th\u01b0\u1eddng v\u1ec1 n\u1ed9i dung l\u1eabn h\u00ecnh th\u1ee9c. B\u1ea1n c\u0169ng c\u1ea7n ki\u1ec3m tra l\u1ea1i s\u1ed1 li\u1ec7u, nh\u1eadn \u0111\u1ecbnh xem \u0111\u00e3 ch\u00ednh x\u00e1c v\u00e0 kh\u00e1ch quan ch\u01b0a. C\u00e1c l\u1ed7i ch\u00ednh t\u1ea3 hay c\u00e1ch d\u00f9ng t\u1eeb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Grammarly, hay c\u00f4ng c\u1ee5 ki\u1ec3m tra ch\u00ednh t\u1ea3 c\u1ee7a Google Docs.<\/p>\n<p>Ki\u1ec3m tra \u0111\u1ea1o v\u0103n l\u00e0 m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 th\u1ee9 h\u1ea1ng c\u1ee7a b\u00e0i vi\u1ebft. N\u1ed9i dung d\u00ednh \u0111\u1ea1o v\u0103n c\u00f3 th\u1ec3 b\u1ecb ki\u1ec7n v\u00e0 b\u1ecb Google \u0111\u00e1nh ph\u1ea1t. Do v\u1eady, \u0111\u1eebng xem nh\u1eb9 b\u01b0\u1edbc nh\u1ecf m\u00e0 c\u00f3 v\u00f5 n\u00e0y nh\u00e9.<\/p>\n<h3>T\u1ed1i \u01b0u b\u00e0i vi\u1ebft theo c\u00e1c y\u1ebfu t\u1ed1 SEO quan tr\u1ecdng kh\u00e1c<\/h3>\n<p>Ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng gi\u00fap n\u00f3 \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u00e0 n\u1ebfu c\u00f3 th\u00eam c\u00e1c quy chu\u1ea9n SEO, c\u01a1 h\u1ed9i \u1ea5y l\u1ea1i c\u00e0ng cao h\u01a1n.<\/p>\n<p>M\u1ed9t n\u1ed9i dung t\u1ed1t c\u00f3 th\u1ec3 x\u1ebfp th\u1ee9 #2, th\u1ee9 #3. Nh\u01b0ng m\u1ed9t n\u1ed9i dung v\u1eeba t\u1ed1t v\u1eeba th\u00e2n thi\u1ec7n v\u1edbi SEO c\u00f3 th\u1ec3 chi\u1ebfm tr\u1ecdn v\u1ecb tr\u00ed s\u1ed1 #1.<\/p>\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u00e3y t\u1ed1i \u01b0u c\u00e1c y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/p>\n<ul>\n<li>Ti\u00eau \u0111\u1ec1 SEO\/H1 title: ch\u1ee9a t\u1eeb kho\u00e1 ch\u00ednh v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/li>\n<li>Main keywords\/sub keywords: \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 h\u1ee3p l\u00fd trong b\u00e0i vi\u1ebft.<\/li>\n<li>Meta description: gi\u1edbi h\u1ea1n t\u1eeb 155 \u2013 160 k\u00fd t\u1ef1 l\u00e0 t\u1ed1t nh\u1ea5t.<\/li>\n<li>Image alt text: m\u00f4 t\u1ea3 n\u1ed9i dung c\u1ee7a h\u00ecnh \u1ea3nh ho\u1eb7c n\u1ed9i dung \u0111o\u1ea1n v\u0103n.<\/li>\n<li>URL slug: ch\u1ee9a main keywords v\u00e0 ng\u1eafn g\u1ecdn.<\/li>\n<li>Featured snippets: cung c\u1ea5p n\u1ed9i dung quan tr\u1ecdng c\u1ee7a b\u00e0i, \u0111\u00fang v\u1edbi search intent.<\/li>\n<li>C\u00e1c y\u1ebfu t\u1ed1 visuals nh\u01b0 h\u00ecnh \u1ea3nh\/infographic\/video\/poll, v.v.<\/li>\n<li>Internal\/external links: s\u1eed d\u1ee5ng c\u00e1c internal\/external links \u0111\u1ec3 li\u00ean k\u1ebft b\u00e0i vi\u1ebft v\u1edbi c\u00e1c n\u1ed9i dung li\u00ean quan.<\/li>\n<li>V\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c.<\/li>\n<\/ul>\n<p>C\u00e1c y\u1ebfu t\u1ed1 k\u1ec3 tr\u00ean ch\u1ee7 y\u1ebfu l\u00e0 nh\u1eefng k\u1ef9 thu\u1eadt c\u01a1 b\u1ea3n trong on-page SEO. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 trang b\u1ecb th\u00eam k\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung SEO chuy\u00ean s\u00e2u b\u1eb1ng c\u00e1ch h\u1ecdc v\u1ec1 off-page SEO \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt SEO n\u00e2ng cao h\u01a1n cho b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh. K\u1ebft h\u1ee3p gi\u1eefa on-page v\u00e0 off-page SEO, b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng x\u1ebfp h\u1ea1ng #1 tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u01a1n.<\/p>\n<h2>K\u1ebft<\/h2>\n<p>T\u1ed1i \u01b0u ho\u00e1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1eabn \u0111ang l\u00e0 c\u00e1ch nhanh ch\u00f3ng v\u00e0 b\u1ec1n v\u1eefng \u0111\u1ec3 \u0111\u01b0a n\u1ed9i dung \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed.<\/p>\n<p>Tuy s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng cao, nh\u1eefng n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy chu\u1ea9n SEO s\u1ebd v\u1eabn \u0111\u01b0\u1ee3c Google \u01b0u \u00e1i v\u00e0 ng\u01b0\u1eddi d\u00f9ng l\u1ef1c ch\u1ecdn. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 n\u1ed9i dung \u0111\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi c\u00e1c nguy\u00ean t\u1eafc SEO kh\u00f4 khan m\u00e0 c\u00f2n \u0111em l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n<p>Th\u00f4ng qua c\u00e1c b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n m\u00e0 quan tr\u1ecdng k\u1ec3 tr\u00ean, b\u1ea1n s\u1ebd d\u1ea7n t\u00f4i luy\u1ec7n cho m\u00ecnh <strong>k\u1ef9 n\u0103ng vi\u1ebft n\u1ed9i dung SEO<\/strong> c\u1ee9ng c\u00e1p. \u0110\u00f3 \u0111\u1ec1u l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng vi\u1ebft content c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi nh\u1eefng ai theo \u0111u\u1ed5i ngh\u1ec1 vi\u1ebft l\u00e1ch ho\u1eb7c s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n<p>Hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft \u0111\u00e3 \u0111em l\u1ea1i nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch cho nh\u1eefng ai \u0111ang v\u00e0 s\u1ebd l\u00e0m c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n l\u00e0 m\u1ed9t content writer hay m\u1ed9t freelancer \u0111ang mu\u1ed1n t\u00ecm vi\u1ec7c li\u00ean quan \u0111\u1ebfn vi\u1ebft b\u00e0i chu\u1ea9n SEO? D\u00f9 \u1edf v\u00e0o b\u1ea5t c\u1ee9 v\u1ecb tr\u00ed n\u00e0o khi t\u00ecm \u0111\u1ebfn b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 c\u00e1ch \u0111\u1ec3 vi\u1ebft content chu\u1ea9n SEO. B\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-5118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5118"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5118\/revisions"}],"predecessor-version":[{"id":6725,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5118\/revisions\/6725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6724"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}