{"id":5161,"date":"2023-10-17T07:10:37","date_gmt":"2023-10-17T00:10:37","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5161"},"modified":"2023-10-17T07:10:42","modified_gmt":"2023-10-17T00:10:42","slug":"marketing-thuong-hieu-4-xu-huong-trong-marketing-thuong-hieu","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/marketing-thuong-hieu-4-xu-huong-trong-marketing-thuong-hieu\/","title":{"rendered":"Marketing Th\u01b0\u01a1ng Hi\u1ec7u: 4 Xu H\u01b0\u1edbng Trong Marketing Th\u01b0\u01a1ng Hi\u1ec7u"},"content":{"rendered":"<p>Marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng Marketing th\u01b0\u01a1ng hi\u1ec7u? C\u00f9ng t\u00ecm hi\u1ec3u c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y v\u00e0 kh\u00e1m ph\u00e1 4 xu h\u01b0\u1edbng \u0111ang di\u1ec5n ra trong l\u0129nh v\u1ef1c Marketing th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>Marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n<p>Marketing th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau. Theo Ali Berg, &#8220;Marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u00f4ng qua vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.&#8221; Colin Finkle cho r\u1eb1ng, &#8220;Marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p Marketing \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch gia t\u0103ng gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.&#8221;<\/p>\n<p>T\u1eeb \u0111\u00f3, ch\u00fang ta hi\u1ec3u Marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng nh\u1eb1m n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2022\/10\/Marketing-thuong-hieu-la-hoat-dong-truyen-thong-nham-nang-cao-gia-tri-thuong-hieu-cua-san-pham.jpg\" alt=\"Marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" \/><\/p>\n<h2>T\u1ea1i sao ph\u1ea3i Marketing th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n<p>Marketing th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o nh\u01b0 v\u0103n h\u00f3a doanh nghi\u1ec7p, thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n<p>Marketing th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng nh\u01b0:<\/p>\n<ul>\n<li>N\u00e2ng cao gi\u00e1 tr\u1ecb doanh nghi\u1ec7p, v\u00ec th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>Gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, lan t\u1ecfa h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a \u0111\u01a1n v\u1ecb.<\/li>\n<li>T\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1edbi. Vi\u1ec7c truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang s\u1ebd thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n<li>T\u1ea1o s\u1ef1 t\u1ef1 h\u00e0o v\u00e0 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean. Nh\u00e2n vi\u00ean s\u1ebd t\u1ef1 h\u00e0o khi l\u00e0m vi\u1ec7c trong m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/li>\n<li>X\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1eefng ch\u1eafc trong kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y tham kh\u1ea3o c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<h3>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/h3>\n<p>\u0110\u1eb7t ra m\u1ee5c ti\u00eau l\u00e0 c\u00f4ng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn chi\u1ebfn thu\u1eadt v\u00e0 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p.<\/p>\n<h3>L\u1ef1a ch\u1ecdn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/h3>\n<p>X\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng v\u00e0 \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n<h3>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>X\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed ph\u1ee5 \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. T\u1eadn d\u1ee5ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt qua c\u00e1c ti\u00eau ch\u00ed \u0111\u00f3.<\/p>\n<h3>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Marketing h\u1ed7n h\u1ee3p<\/h3>\n<p>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Marketing mix 4P g\u1ed3m: S\u1ea3n ph\u1ea9m, Gi\u00e1 c\u1ea3, \u0110\u1ecba \u0111i\u1ec3m, Khuy\u1ebfn m\u00e3i. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea1t m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3>Tri\u1ec3n khai th\u1ef1c hi\u1ec7n<\/h3>\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c m\u01b0\u1ee3t m\u00e0, c\u1ea7n ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong team Marketing v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan.<\/p>\n<h3>\u0110\u00e1nh gi\u00e1 v\u00e0 ki\u1ec3m tra<\/h3>\n<p>Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean ti\u00eau ch\u00ed nh\u01b0: M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>4 Xu h\u01b0\u1edbng Marketing th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>Chuy\u1ec3n \u0111\u1ed5i t\u1eeb Marketing s\u1ea3n ph\u1ea9m sang Marketing th\u01b0\u01a1ng hi\u1ec7u \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Khi kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng th\u1eed s\u1ea3n ph\u1ea9m v\u00e0 gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi th\u00e2n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 xu h\u01b0\u1edbng quan tr\u1ecdng trong Marketing th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<h3>S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o<\/h3>\n<p>Qu\u1ea3ng c\u00e1o gi\u00fap ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang, t\u1ed1i \u01b0u h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn, chuy\u1ec3n \u0111\u1ed5i, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian th\u1ef1c.<\/p>\n<h3>K\u1ebft h\u1ee3p video Marketing<\/h3>\n<p>Video gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung kh\u00e1c. Video t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<h3>Ti\u1ebfp c\u1eadn \u0111a k\u00eanh<\/h3>\n<p>Marketing qua nhi\u1ec1u k\u00eanh nh\u01b0 digital, social media, blog, email&#8230; gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.<\/p>\n<h3>H\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u v\u1edbi content Marketing<\/h3>\n<p>Content Marketing gi\u00fap c\u1ee7ng c\u1ed1 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o t\u1eeb doanh nghi\u1ec7p.<\/p>\n<h2>Nh\u1eefng l\u01b0u \u00fd trong Marketing th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>D\u00f9 l\u1edbn hay nh\u1ecf, m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n Marketing th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 l\u01b0u \u00fd khi tri\u1ec3n khai Marketing th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<h3>Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00e1c nhau<\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00ednh c\u00e1ch c\u1ee7a c\u00f4ng ty, trong khi Marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00f4ng ty chia s\u1ebb t\u00ednh c\u00e1ch \u0111\u00f3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<h3>D\u00e0nh th\u1eddi gian cho nghi\u00ean c\u1ee9u v\u00e0 \u0111o l\u01b0\u1eddng<\/h3>\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t hi\u1ec7n ra \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t c\u1ee7a m\u00ecnh. \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng gi\u00fap x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o ra s\u1ef1 th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>Hi\u1ec3n th\u1ecb c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 c\u1ea3m nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ee9ng minh b\u1eb1ng h\u00e0nh \u0111\u1ed9ng, \u0111\u1eebng ch\u1ec9 n\u00f3i.<\/p>\n<p>T\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 Marketing th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi t\u1ea1i <a href=\"https:\/\/mhgvietnam.com\/en\/\">MH Group<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng Marketing th\u01b0\u01a1ng hi\u1ec7u? C\u00f9ng t\u00ecm hi\u1ec3u c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y v\u00e0 kh\u00e1m ph\u00e1 4 xu h\u01b0\u1edbng \u0111ang di\u1ec5n ra trong l\u0129nh v\u1ef1c Marketing th\u01b0\u01a1ng hi\u1ec7u. Marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Marketing th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5161"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5161\/revisions"}],"predecessor-version":[{"id":6394,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5161\/revisions\/6394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6393"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}