{"id":5243,"date":"2023-10-16T19:59:15","date_gmt":"2023-10-16T12:59:15","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5243"},"modified":"2023-10-16T19:59:21","modified_gmt":"2023-10-16T12:59:21","slug":"ab-testing-tim-hieu-ve-khai-niem-va-quy-trinh-trien-khai","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/ab-testing-tim-hieu-ve-khai-niem-va-quy-trinh-trien-khai\/","title":{"rendered":"AB Testing: T\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m v\u00e0 quy tr\u00ecnh tri\u1ec3n khai"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi kinh doanh ng\u00e0y nay, vi\u1ec7c n\u1eafm b\u1eaft s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng. M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y ch\u00ednh l\u00e0 AB Testing (th\u1eed nghi\u1ec7m A\/B). Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m AB Testing v\u00e0 quy tr\u00ecnh tri\u1ec3n khai n\u00f3 trong doanh nghi\u1ec7p.<\/p>\n

AB Testing l\u00e0 g\u00ec?<\/h2>\n

AB Testing (hay th\u1eed nghi\u1ec7m A\/B) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m hai phi\u00ean b\u1ea3n A v\u00e0 B c\u1ee7a m\u1ed9t y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 trong c\u00f9ng m\u1ed9t \u0111i\u1ec1u ki\u1ec7n, nh\u1eb1m x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n. Th\u00f4ng qua AB Testing, ta c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng thay \u0111\u1ed5i ti\u1ec1m n\u0103ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1c.<\/p>\n

\"AB<\/p>\n

L\u1ee3i \u00edch t\u1eeb AB Testing trong marketing<\/h2>\n

AB Testing \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u l\u0129nh v\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 marketing. Vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c th\u1eed nghi\u1ec7m n\u00e0y mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch tuy\u1ec7t v\u1eddi cho c\u00e1c team marketing trong doanh nghi\u1ec7p.<\/p>\n

Gia t\u0103ng l\u01b0\u1ee3t truy c\u1eadp website<\/h3>\n

Thay \u0111\u1ed5i ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft ho\u1eb7c ti\u00eau \u0111\u1ec1 trang web c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi click v\u00e0 truy c\u1eadp v\u00e0o website. Th\u00f4ng qua AB Testing, marketer c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn title ph\u00f9 h\u1ee3p nh\u1eb1m n\u00e2ng cao l\u01b0\u1ee3t truy c\u1eadp website.<\/p>\n

N\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/h3>\n

Thay \u0111\u1ed5i c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 m\u00e0u s\u1eafc, \u0111\u1ecba \u0111i\u1ec3m, ho\u1eb7c anchor text tr\u00ean CTA c\u00f3 th\u1ec3 thay \u0111\u1ed5i s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi nh\u1ea5n v\u00e0o CTA \u0111\u1ec3 d\u1eabn \u0111\u1ebfn trang \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng s\u1ed1 ng\u01b0\u1eddi \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u00e0o form tr\u00ean website, c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n

Gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t kh\u1ecfi trang<\/h3>\n

AB Testing gi\u00fap doanh nghi\u1ec7p t\u00ecm ra ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi truy c\u1eadp \u1edf l\u1ea1i trang web. Qua \u0111\u00f3 gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 tho\u00e1t kh\u1ecfi trang (bounce rate) v\u00e0 gia t\u0103ng th\u1eddi gian \u1edf l\u1ea1i (time on page).<\/p>\n

Gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf qua gi\u1ecf h\u00e0ng<\/h3>\n

AB Testing gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec7n t\u1eed t\u00ecm ra nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi gi\u1ecf h\u00e0ng, v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 n\u00e0y. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh mua h\u00e0ng, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, v\u00e0 hi\u1ec3n th\u1ecb th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

C\u00e1ch th\u1ef1c hi\u1ec7n AB Testing<\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh chi ti\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c th\u1eed nghi\u1ec7m AB.<\/p>\n

B\u01b0\u1edbc 1: Ch\u1ecdn m\u1ed9t bi\u1ebfn \u0111\u1ec3 test<\/h3>\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u AB Testing, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh bi\u1ebfn m\u00e0 b\u1ea1n mu\u1ed1n th\u1eed nghi\u1ec7m, v\u00ed d\u1ee5 nh\u01b0 t\u1ed1i \u01b0u h\u00f3a website. X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a thay \u0111\u1ed5i, b\u1ea1n c\u1ea7n t\u00e1ch bi\u1ec7t m\u1ed9t bi\u1ebfn \u0111\u1ed9c l\u1eadp v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m nhi\u1ec1u bi\u1ebfn cho m\u1ed9t trang web v\u00e0 \u0111\u1ea3m b\u1ea3o th\u1eed nghi\u1ec7m t\u1eebng bi\u1ebfn m\u1ed9t.<\/p>\n

B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/h3>\n

M\u1ed9t cu\u1ed9c th\u1eed nghi\u1ec7m c\u1ea7n c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. T\u1eadp trung v\u00e0o m\u1ed9t ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a bi\u1ebfn th\u1eed nghi\u1ec7m tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp bi\u1ebfn th\u1ec3 th\u1ee9 hai. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 bi\u1ebfn \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

B\u01b0\u1edbc 3: T\u1ea1o m\u1ed9t “ki\u1ec3m so\u00e1t” v\u00e0 “th\u00e1ch th\u1ee9c”<\/h3>\n

Thi\u1ebft l\u1eadp m\u1ed9t phi\u00ean b\u1ea3n kh\u00f4ng th\u1ec3 thay th\u1ebf c\u1ee7a th\u1ee9 b\u1ea1n \u0111ang th\u1eed nghi\u1ec7m nh\u01b0 m\u1ed9t phi\u00ean b\u1ea3n ki\u1ec3m so\u00e1t. T\u1ea1o ra m\u1ed9t phi\u00ean b\u1ea3n th\u1eed th\u00e1ch \u0111\u1ec3 so s\u00e1nh v\u1edbi phi\u00ean b\u1ea3n ki\u1ec3m so\u00e1t.<\/p>\n

B\u01b0\u1edbc 4: Chia \u0111\u1ec1u c\u00e1c nh\u00f3m m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean ho\u1eb7c c\u00f4ng b\u1eb1ng<\/h3>\n

Chia \u0111\u1ec1u nh\u00f3m th\u1eed nghi\u1ec7m m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean ho\u1eb7c c\u00f4ng b\u1eb1ng \u0111\u1ec3 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng \u0111\u00e1ng tin c\u1eady.<\/p>\n

B\u01b0\u1edbc 5: Quy\u1ebft \u0111\u1ecbnh k\u00edch th\u01b0\u1edbc m\u1eabu (N\u1ebfu c\u00f3)<\/h3>\n

X\u00e1c \u0111\u1ecbnh k\u00edch th\u01b0\u1edbc m\u1eabu ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean quy tr\u00ecnh th\u1eed nghi\u1ec7m v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

B\u01b0\u1edbc 6: X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a k\u1ebft qu\u1ea3<\/h3>\n

X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a k\u1ebft qu\u1ea3 \u0111\u1ec3 gi\u1ea3i th\u00edch l\u1ef1a ch\u1ecdn gi\u1eefa hai bi\u1ebfn th\u1eed nghi\u1ec7m.<\/p>\n

B\u01b0\u1edbc 7: \u0110\u1ea3m b\u1ea3o ch\u1ea1y t\u1eebng th\u1eed nghi\u1ec7m m\u1ed9t<\/h3>\n

Ch\u1ea1y t\u1eebng th\u1eed nghi\u1ec7m m\u1ed9t \u0111\u1ec3 tr\u00e1nh nh\u1ea7m l\u1eabn gi\u1eefa c\u00e1c bi\u1ebfn th\u1eed nghi\u1ec7m v\u00e0 k\u1ebft qu\u1ea3.<\/p>\n

B\u01b0\u1edbc 8: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AB Testing<\/h3>\n

L\u1ef1a ch\u1ecdn m\u1ed9t c\u00f4ng c\u1ee5 AB Testing ph\u00f9 h\u1ee3p v\u1edbi ph\u1ea1m vi th\u1eed nghi\u1ec7m c\u1ee7a b\u1ea1n.<\/p>\n

B\u01b0\u1edbc 9: Ki\u1ec3m tra \u0111\u1ed3ng th\u1eddi hai bi\u1ebfn<\/h3>\n

Ch\u1ea1y th\u1eed nghi\u1ec7m \u0111\u1ed3ng th\u1eddi hai bi\u1ebfn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng so s\u00e1nh hi\u1ec7u qu\u1ea3 gi\u1eefa ch\u00fang.<\/p>\n

B\u01b0\u1edbc 10: \u0110\u1ea3m b\u1ea3o th\u1eddi gian th\u00edch h\u1ee3p<\/h3>\n

\u0110\u1ea3m b\u1ea3o th\u1eddi gian th\u00edch h\u1ee3p \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea.<\/p>\n

B\u01b0\u1edbc 11: Y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u1eadt<\/h3>\n

Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t ho\u1eb7c ph\u1ecfng v\u1ea5n.<\/p>\n

B\u01b0\u1edbc 12: T\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau<\/h3>\n

T\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a th\u1eed nghi\u1ec7m.<\/p>\n

B\u01b0\u1edbc 13: H\u00e0nh \u0111\u1ed9ng<\/h3>\n

R\u00fat ra c\u00e1c b\u00e0i h\u1ecdc v\u00e0 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n

B\u01b0\u1edbc 14: L\u1eadp k\u1ebf ho\u1ea1ch cho AB Testing ti\u1ebfp theo<\/h3>\n

X\u00e1c \u0111\u1ecbnh v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c cu\u1ed9c th\u1eed nghi\u1ec7m ti\u1ebfp theo \u0111\u1ec3 li\u00ean t\u1ee5c t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

AB Testing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh. Qua quy tr\u00ecnh tri\u1ec3n khai AB Testing, ch\u00fang ta c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng bi\u1ebfn th\u1ec3 t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p. Hy v\u1ecdng th\u00f4ng qua b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 AB Testing v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n n\u00f3. N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 \u0111\u00f3ng g\u00f3p n\u00e0o, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 ch\u00fang ta c\u00f9ng chia s\u1ebb nh\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"

Trong th\u1ebf gi\u1edbi kinh doanh ng\u00e0y nay, vi\u1ec7c n\u1eafm b\u1eaft s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng. M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y ch\u00ednh l\u00e0 AB Testing (th\u1eed nghi\u1ec7m A\/B). Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd […]<\/p>\n","protected":false},"author":1,"featured_media":6238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-5243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuoc-song"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5243"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5243\/revisions"}],"predecessor-version":[{"id":6239,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5243\/revisions\/6239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6238"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}