{"id":5247,"date":"2023-10-16T19:29:59","date_gmt":"2023-10-16T12:29:59","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5247"},"modified":"2023-10-16T19:30:03","modified_gmt":"2023-10-16T12:30:03","slug":"relationship-marketing-xay-dung-quan-he-voi-khach-hang-khong-he-kho","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/relationship-marketing-xay-dung-quan-he-voi-khach-hang-khong-he-kho\/","title":{"rendered":"Relationship Marketing: X\u00e2y d\u1ef1ng Quan h\u1ec7 v\u1edbi Kh\u00e1ch h\u00e0ng kh\u00f4ng h\u1ec1 kh\u00f3"},"content":{"rendered":"<p>Quan h\u1ec7 Marketing, m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1. Nh\u01b0ng b\u1ea1n c\u00f3 hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m &#8220;Relationship Marketing&#8221;? V\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a quan h\u1ec7 trong marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p? Hay l\u00e0 b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3? <\/p>\n<h2>Relationship Marketing l\u00e0 g\u00ec?<\/h2>\n<p>L\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, Relationship Marketing t\u1eadp trung v\u00e0o l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n nh\u01b0 thu h\u00fat v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n.<\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a ti\u1ebfp th\u1ecb quan h\u1ec7 l\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac, gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh li\u00ean t\u1ee5c, t\u1ea1o ra truy\u1ec1n mi\u1ec7ng mi\u1ec5n ph\u00ed v\u00e0 th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ed1i l\u1eadp v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng ri\u00eang l\u1ebb.<\/p>\n<p>Ng\u00e0y nay, nhi\u1ec1u doanh nghi\u1ec7p nh\u1eadn ra r\u1eb1ng vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng, ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi cao g\u1ea5p 5-6 l\u1ea7n so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/p>\n<p>Ch\u00ednh v\u00ec v\u1eady, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang ch\u00fa tr\u1ecdng cung \u1ee9ng d\u1ecbch v\u1ee5 t\u1ed1t cho kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing quan h\u1ec7 \u0111\u1ec3 t\u1ea1o n\u1ec1n t\u1ea3ng ch\u1eafc ch\u1eafn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/p>\n<p>![Marketing quan h\u1ec7](<a href=\"https:\/\/Ch\u00fang\">https:\/\/Ch\u00fang<\/a> t\u00f4i.com\/vn\/blog\/wp-content\/uploads\/2022\/10\/Marketing-relationship-con-goi-la-tiep-thi-moi-quan-he.jpg)<\/p>\n<h2>Quan h\u1ec7 Marketing quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>Vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u th\u00e1ch th\u1ee9c v\u00e0 t\u1ed1n k\u00e9m. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao quan h\u1ec7 trong marketing gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 l\u00e2u d\u00e0i, d\u1eabn \u0111\u1ebfn s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169 h\u01a1n l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi mua m\u1ed9t l\u1ea7n ho\u1eb7c kh\u00f4ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n<p>Quan h\u1ec7 Marketing r\u1ea5t quan tr\u1ecdng, v\u00ec n\u00f3 gi\u00fap doanh nghi\u1ec7p duy tr\u00ec li\u00ean l\u1ea1c ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Th\u00f4ng qua vi\u1ec7c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quan s\u00e1t c\u00e1c nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c t\u00ednh n\u0103ng v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3 v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n<p>\u0110\u1ed1i l\u1eadp v\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, quan h\u1ec7 Marketing t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u00f3 \u00fd ngh\u0129a, v\u00e0 ph\u00e1t tri\u1ec3n m\u1ee5c ti\u00eau trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/h2>\n<h3>1. Cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang t\u00ednh c\u00e1 nh\u00e2n ho\u00e1<\/h3>\n<p>Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u1ea1o s\u1ef1 quan t\u00e2m t\u1edbi kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef1 h\u1ecfi:<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng c\u00f3 mu\u1ed1n xem qu\u1ea3ng c\u00e1o n\u00e0y kh\u00f4ng?<\/li>\n<li>Kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0o h\u1ee9ng v\u1edbi b\u00e0i \u0111\u0103ng tr\u00ean Instagram n\u00e0y kh\u00f4ng?<\/li>\n<li>S\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a ch\u00fang t\u00f4i c\u00f3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li>\n<\/ul>\n<p>T\u1ea1o c\u00e1c k\u00eanh h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp khi kh\u00e1ch h\u00e0ng c\u1ea7n tr\u1ee3 gi\u00fap. V\u00ed d\u1ee5 nh\u01b0 tri\u1ec3n khai Facebook Messenger Bot \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c m\u1ed1i quan t\u00e2m li\u00ean quan \u0111\u1ebfn d\u1ecbch v\u1ee5. C\u00f9ng v\u1edbi vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng qua Instagram Direct Message (DM) tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t. H\u00e3y ch\u1ee9ng minh r\u1eb1ng doanh nghi\u1ec7p s\u1eb5n l\u00f2ng gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u.<\/p>\n<h3>2. \u0110em \u0111\u1ebfn n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/h3>\n<p>Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n ph\u1ea3i xem th\u00eam qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m sau khi \u0111\u00e3 mua h\u00e0ng. H\u1ecd c\u1ea7n c\u1ea3m th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1ea5t k\u1ec3 m\u1ee5c \u0111\u00edch mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec. Do \u0111\u00f3, vi\u1ec7c \u0111em l\u1ea1i nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 duy tr\u00ec \u0111\u1ecba v\u1ecb c\u1ee7a doanh nghi\u1ec7p trong l\u00f2ng kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/p>\n<h3>3. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ecdi n\u01a1i (online &amp; offline)<\/h3>\n<p>Doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a m\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u v\u00e0 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. Vi\u1ec7c n\u1eafm r\u00f5 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng s\u1ebd gi\u00fap doanh nghi\u1ec7p li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi n\u01a1i. H\u00e3y ch\u1ee9ng minh c\u00e1c v\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c s\u1ef1 h\u1eefu \u00edch v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h3>4. \u0110\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch th\u01b0\u1edfng, t\u1eb7ng qu\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h3>\n<p>Ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ngay c\u1ea3 khi \u0111\u00e3 mua h\u00e0ng. Xem x\u00e9t nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd, c\u00f3 th\u1ec3 l\u00e0 gi\u1ea3m gi\u00e1 khi mua c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung ho\u1eb7c \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t ch\u00ednh s\u00e1ch th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng trung th\u00e0nh, b\u1ea1n s\u1ebd th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng marketing quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 t\u1eeb t\u1eeb x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 mang \u00fd ngh\u0129a h\u01a1n b\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n<h3>5. T\u00edch c\u1ef1c thu nh\u1eadn g\u00f3p \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p>\u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebft n\u1ed1i c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng, h\u00e3y hi\u1ec3u r\u00f5 mong mu\u1ed1n c\u1ee7a h\u1ecd. Xem x\u00e9t nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng mu\u1ed1n th\u1ea5y g\u00ec t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/li>\n<li>Kh\u00e1ch h\u00e0ng th\u00edch g\u00ec \u1edf s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/li>\n<\/ul>\n<p>Th\u00f4ng tin n\u00e0y c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n<h2>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<h3>Panera<\/h3>\n<p>Cam k\u1ebft v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a Panera \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c 40 tri\u1ec7u th\u00e0nh vi\u00ean trung th\u00e0nh. Panera cam k\u1ebft lo\u1ea1i b\u1ecf c\u00e1c th\u00e0nh ph\u1ea7n kh\u00f4ng l\u00e0nh m\u1ea1nh kh\u1ecfi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra c\u00e1c m\u00f3n \u0103n d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a th\u00e0nh vi\u00ean. Panera g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u1edf n\u01a1i h\u1ecd \u0111ang \u1edf v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00f4ng qua giao h\u00e0ng t\u1eadn nh\u00e0 v\u00e0 d\u1ecbch v\u1ee5 nh\u1eadn h\u00e0ng nhanh ch\u00f3ng.<\/p>\n<h3>Fairway<\/h3>\n<p>Fairway Independent Mortgage Corporation \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 cho k\u1ebf ho\u1ea1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e1c nh\u00e0 t\u01b0 v\u1ea5n \u0111\u00e3 g\u1eedi t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb v\u1edbi \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a h\u1ecd v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi mua. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>Capital One<\/h3>\n<p>Capital One hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 gi\u1ea3m nh\u1eb9 nh\u1eefng b\u1ea5t ti\u1ec7n nh\u1ecf nh\u01b0 h\u00e0ng TSA k\u00e9o d\u00e0i \u1edf s\u00e2n bay. H\u1ecd \u0111\u00e3 ho\u00e0n tr\u1ea3 ti\u1ec1n cho ch\u1ee7 th\u1ebb khi thanh to\u00e1n ph\u00ed ki\u1ec3m tra tr\u01b0\u1edbc TSA. \u0110i\u1ec1u n\u00e0y gi\u00fap Capital One th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1eef m\u1ed9t t\u00e0i kho\u1ea3n m\u1edf trong th\u1eddi gian d\u00e0i.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111ang th\u1eafc m\u1eafc v\u1ec1 quan h\u1ec7 Marketing v\u00e0 mu\u1ed1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, c\u00e1c chia s\u1ebb trong b\u00e0i vi\u1ebft n\u00e0y ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a b\u1ea1n.<\/p>\n<p>T\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m ng\u00e0nh Marketing t\u1ea1i <a href=\"https:\/\/mhgvietnam.com\">MH Group<\/a> \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quan h\u1ec7 Marketing, m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1. Nh\u01b0ng b\u1ea1n c\u00f3 hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m &#8220;Relationship Marketing&#8221;? V\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a quan h\u1ec7 trong marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p? Hay l\u00e0 b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5247"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5247\/revisions"}],"predecessor-version":[{"id":6229,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5247\/revisions\/6229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6228"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}