{"id":5256,"date":"2023-10-16T17:57:34","date_gmt":"2023-10-16T10:57:34","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5256"},"modified":"2023-10-16T17:57:38","modified_gmt":"2023-10-16T10:57:38","slug":"product-marketing-vai-tro-quan-trong-trong-tiep-thi-san-pham","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/product-marketing-vai-tro-quan-trong-trong-tiep-thi-san-pham\/","title":{"rendered":"Product Marketing: Vai Tr\u00f2 Quan Tr\u1ecdng trong Ti\u1ebfp Th\u1ecb S\u1ea3n Ph\u1ea9m"},"content":{"rendered":"<p>Product marketing \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 product marketing l\u00e0 g\u00ec v\u00e0 vai tr\u00f2 c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t product marketer \u0111\u1ea3m nhi\u1ec7m.<\/p>\n<h2>Product Marketing l\u00e0 g\u00ec?<\/h2>\n<p>Product marketing, hay ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, l\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u00fap \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ra th\u1ecb tr\u01b0\u1eddng v\u00e0 duy tr\u00ec \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Trong \u0111\u00f3, product marketers ti\u1ebfp c\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n<h2>Vai tr\u00f2 quan tr\u1ecdng c\u1ee7a Product Marketing<\/h2>\n<p>Product marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. \u0110\u00e2y l\u00e0 ch\u00eca kh\u00f3a th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mu\u1ed1n mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Product marketing gi\u00fap t\u1ed1i \u01b0u gi\u00e1 tr\u1ecb, ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ngo\u00e0i ra, product marketing t\u1eadn d\u1ee5ng hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 mang l\u1ea1i doanh thu v\u00e0 t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p. C\u1ee5 th\u1ec3, product marketing th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau:<\/p>\n<ul>\n<li>T\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>T\u00ecm hi\u1ec3u nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>Ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/li>\n<li>S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi.<\/li>\n<\/ul>\n<h2>Tr\u00e1ch nhi\u1ec7m ch\u00ednh c\u1ee7a Product Marketing l\u00e0 g\u00ec?<\/h2>\n<h3>\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p cho s\u1ea3n ph\u1ea9m<\/h3>\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a product marketing l\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 \u0111\u1ecbnh v\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 n\u00e0y, product marketers c\u1ea7n x\u00e1c \u0111\u1ecbnh:<\/p>\n<ul>\n<li>S\u1ea3n ph\u1ea9m d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/li>\n<li>S\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng?<\/li>\n<li>S\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>S\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<h3>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nhi\u1ec7m v\u1ee5 quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. C\u1ea7n gi\u1ea3i quy\u1ebft c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n<ul>\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 ai?<\/li>\n<li>Y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/li>\n<li>C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/li>\n<li>Kh\u00e1ch h\u00e0ng th\u00edch v\u00e0 kh\u00f4ng th\u00edch \u0111i\u1ec3m n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5?<\/li>\n<li>T\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u1ecdn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh thay v\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng ngh\u0129 r\u1eb1ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u1ed1t h\u01a1n?<\/li>\n<\/ul>\n<h3>\u0110\u1ea3m b\u1ea3o b\u1ed9 ph\u1eadn kinh doanh v\u00e0 marketing c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u00e0 t\u00e0i li\u1ec7u \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/h3>\n<p>Product marketing cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng t\u0103ng doanh thu t\u1eeb b\u1ed9 ph\u1eadn kinh doanh v\u00e0 ti\u1ebfp th\u1ecb t\u1eeb b\u1ed9 ph\u1eadn marketing di\u1ec5n ra hi\u1ec7u qu\u1ea3.<\/p>\n<h3>Th\u1ef1c hi\u1ec7n v\u00e0 qu\u1ea3n l\u00fd quy tr\u00ecnh ra m\u1eaft s\u1ea3n ph\u1ea9m (Product launch)<\/h3>\n<p>Product marketing \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd quy tr\u00ecnh ra m\u1eaft s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ho\u1eb7c qu\u00e1 tr\u00ecnh ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi ho\u00e0n ch\u1ec9nh ho\u1eb7c c\u1eadp nh\u1eadt t\u00ednh n\u0103ng m\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. C\u00e1c product marketer c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ed7i b\u1ed9 ph\u1eadn ho\u1ea1t \u0111\u1ed9ng nhanh ch\u00f3ng, linh ho\u1ea1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong qu\u00e1 tr\u00ecnh ra m\u1eaft s\u1ea3n ph\u1ea9m.<\/p>\n<h3>B\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 Product Marketing<\/h3>\n<p>B\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 gi\u00fap theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. C\u00e1c th\u00f4ng tin b\u00e1o c\u00e1o th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng h\u00e0ng ng\u00e0y, h\u00e0ng th\u00e1ng.<\/li>\n<li>M\u1ee5c ti\u00eau doanh thu.<\/li>\n<li>Qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m.<\/li>\n<li>Ni\u1ec1m tin b\u00e1n h\u00e0ng.<\/li>\n<li>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n b\u00e1n h\u00e0ng.<\/li>\n<li>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>\u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p>Product marketing c\u1ea7n ho\u00e0n thi\u1ec7n qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2>S\u1ef1 kh\u00e1c nhau gi\u1eefa Product Marketing v\u00e0 Product Management<\/h2>\n<p>C\u1ea3 Product Marketing v\u00e0 Product Management \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, c\u00f3 s\u1ef1 ph\u00e2n bi\u1ec7t m\u01a1 h\u1ed3 gi\u1eefa hai v\u1ecb tr\u00ed n\u00e0y.<\/p>\n<p>Product Marketer:<\/p>\n<ul>\n<li>Th\u1ec3 hi\u1ec7n ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/li>\n<li>\u0110\u1ecbnh v\u1ecb v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi, t\u00ednh n\u0103ng m\u1edbi d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m.<\/li>\n<li>Ph\u1ed1i h\u1ee3p c\u00f9ng b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 Product Management.<\/li>\n<\/ul>\n<p>Product Manager:<\/p>\n<ul>\n<li>T\u1eadp trung ph\u00e1t tri\u1ec3n v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/li>\n<li>X\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho s\u1ea3n ph\u1ea9m.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau kinh doanh.<\/li>\n<li>Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho Product Marketing.<\/li>\n<li>L\u00e0m vi\u1ec7c ph\u1ed1i h\u1ee3p c\u00f9ng b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 Product Marketing.<\/li>\n<\/ul>\n<h2>C\u00e1c xu h\u01b0\u1edbng Product Marketing hi\u1ec7n nay<\/h2>\n<h3>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u<\/h3>\n<p>T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t xu h\u01b0\u1edbng marketing win-win. Product marketers c\u1ea7n \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1eeb th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfp x\u00fac v\u1edbi s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn khi h\u1ecd h\u00e0i l\u00f2ng v\u00e0 c\u00f3 nhu c\u1ea7u mua h\u00e0ng.<\/p>\n<h3>Video ti\u1ebfp t\u1ee5c l\u00e0 c\u00f4ng c\u1ee5 Marketing quan tr\u1ecdng<\/h3>\n<p>Video c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, x\u00e2y d\u1ef1ng l\u00f2ng tin kh\u00e1ch h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng ROI cho doanh nghi\u1ec7p.<\/p>\n<h3>Content Marketing th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<p>N\u1ed9i dung l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. C\u00e1c product marketers s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/p>\n<h3>T\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m l\u00e0 xu h\u01b0\u1edbng c\u1ee7a c\u00e1c c\u00f4ng ty SaaS<\/h3>\n<p>T\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c c\u00f4ng ty SaaS tr\u00ean th\u1ebf gi\u1edbi. Kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n<p>D\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, \u0111\u1ec3 tr\u1edf th\u00e0nh Product Marketer th\u00e0nh c\u00f4ng, c\u1ea7n chu\u1ea9n b\u1ecb ki\u1ebfn th\u1ee9c v\u00e0 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n. H\u00e3y t\u1eadn d\u1ee5ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y v\u00e0 chu\u1ea9n b\u1ecb cho h\u00e0nh tr\u00ecnh ngh\u1ec1 nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/mhgvietnam.com\/en\/\">Product Trong Marketing Mix: \u0110\u1ecbnh Ngh\u0129a, Vai Tr\u00f2 V\u00e0 \u0110\u1eb7c \u0110i\u1ec3m<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Product marketing \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 product marketing l\u00e0 g\u00ec v\u00e0 vai tr\u00f2 c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t product marketer \u0111\u1ea3m nhi\u1ec7m. Product Marketing l\u00e0 g\u00ec? Product marketing, hay ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, l\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u00fap \u0111\u01b0a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5256"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5256\/revisions"}],"predecessor-version":[{"id":6209,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5256\/revisions\/6209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6208"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}