{"id":5264,"date":"2023-10-16T16:48:16","date_gmt":"2023-10-16T09:48:16","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5264"},"modified":"2023-10-16T16:48:20","modified_gmt":"2023-10-16T09:48:20","slug":"lead-trong-marketing-bi-quyet-tao-ra-tep-khach-hang-chat-luong","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/lead-trong-marketing-bi-quyet-tao-ra-tep-khach-hang-chat-luong\/","title":{"rendered":"Lead trong Marketing: B\u00ed quy\u1ebft t\u1ea1o ra t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, ti\u1ebfp th\u1ecb \u0111i\u1ec7n t\u1eed \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, vi\u1ec7c l\u1ecdc th\u00f4ng tin v\u00e0 t\u1ea1o ra t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u00f3 ch\u00ednh l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a Lead trong Marketing.<\/p>\n

Lead trong marketing l\u00e0 g\u00ec?<\/h2>\n

Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, Lead l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 t\u1eadp h\u1ee3p \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 ph\u1ea3n h\u1ed3i ho\u1eb7c th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng v\u00e0 t\u1ea1o doanh thu cho c\u00f4ng ty.<\/p>\n

M\u1ed9t t\u1ec7p Lead trong Marketing kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao (hay c\u00f2n g\u1ecdi l\u00e0 Qualified Lead). L\u01b0\u1ee3ng Lead Marketing c\u00e0ng l\u1edbn, doanh thu c\u00e0ng t\u0103ng.<\/p>\n

\"MQL<\/p>\n

3 M\u1ee9c \u0111\u1ed9 Leads marketing c\u1ea7n bi\u1ebft<\/h2>\n

Lead trong marketing \u0111\u01b0\u1ee3c chia th\u00e0nh 3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng \u1ee9ng v\u1edbi 3 giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb ti\u1ec1m n\u0103ng th\u00e0nh th\u1ef1c t\u1ebf trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb.<\/p>\n

Information qualified lead (IQL)<\/h3>\n

\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u01b0a bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty mang \u0111\u1ebfn. Vi\u1ec7c cung c\u1ea5p th\u00f4ng tin c\u1ee5 th\u1ec3 v\u1ec1 v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng quan t\u00e2m l\u00e0 c\u00e1ch thu h\u00fat li\u00ean l\u1ea1c.<\/p>\n

Marketing qualified lead (MQL)<\/h3>\n

Sau khi \u0111\u00e3 bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea7n \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd.<\/p>\n

Sales qualified lead (SQL)<\/h3>\n

\u0110\u00e2y l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng, \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 sales x\u00e1c minh v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng. H\u1ecd s\u1eb5n s\u00e0ng mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/p>\n

\"C\u00f3<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a Lead trong marketing<\/h2>\n

\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, vi\u1ec7c theo d\u00f5i v\u00e0 ph\u00e2n lo\u1ea1i t\u1ec7p Lead gi\u00fap n\u1eafm b\u1eaft giai \u0111o\u1ea1n mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch marketing c\u1ee5 th\u1ec3 v\u00e0 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c t\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb ti\u1ec1m n\u0103ng sang th\u1ef1c t\u1ebf.<\/p>\n

M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng l\u00e0 bi\u1ebfn t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu.<\/p>\n

C\u00e1ch thu h\u00fat lead trong marketing<\/h2>\n

\u0110\u1ec3 t\u1ea1o ra t\u1ec7p Lead ch\u1ea5t l\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu h\u00fat lead hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1ng ch\u00fa \u00fd:<\/p>\n

L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1<\/h3>\n

L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty d\u1ef1a tr\u00ean ng\u00e2n s\u00e1ch. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0 Facebook, Instagram, ho\u1eb7c t\u1ea1o qu\u1ea3ng c\u00e1o tr\u00ean Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c.<\/p>\n

T\u1ea1o content c\u00f3 gi\u00e1 tr\u1ecb<\/h3>\n

Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Chia s\u1ebb n\u1ed9i dung li\u00ean quan v\u00e0 g\u00e2y ti\u1ebfng vang v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

S\u1eed d\u1ee5ng c\u00e1c d\u1ea1ng subscription<\/h3>\n

T\u1ea1o bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd tr\u00ean trang web ho\u1eb7c blog c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n

\u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu h\u00fat lead<\/h3>\n

S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p nam ch\u00e2m \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u0103ng k\u00fd. Cung c\u1ea5p th\u00f4ng tin \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1ea1o blog<\/h3>\n

Vi\u1ebft c\u00e1c b\u00e0i b\u00e1o th\u00fa v\u1ecb v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead sang sales th\u1ebf n\u00e0o?<\/h2>\n

Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o giai \u0111o\u1ea1n s\u1eb5n s\u00e0ng, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp. \u0110\u1ed9i ng\u0169 sales c\u00f3 th\u1ec3 l\u00ean l\u1ecbch v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd s\u1eb5n s\u00e0ng ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, doanh nghi\u1ec7p c\u1ea7n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c.<\/p>\n

Lead scoring l\u00e0 g\u00ec?<\/h2>\n

Lead scoring l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n lo\u1ea1i v\u00e0 x\u1ebfp h\u1ea1ng t\u1ec7p Lead d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u1ea5t \u0111\u1ecbnh. \u0110\u1ed9i ng\u0169 marketing s\u1ebd s\u1eafp x\u1ebfp t\u1ec7p Lead theo th\u1ee9 t\u1ef1 \u0111i\u1ec3m s\u1ed1 \u0111\u00e1nh gi\u00e1, t\u1eeb \u0111\u00f3 nh\u00e2n vi\u00ean sales c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng t\u1ec7p Lead ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u1ea1o doanh thu cao h\u01a1n.<\/p>\n

M\u1ed9t t\u1ec7p Lead ch\u1ea5t l\u01b0\u1ee3ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead sang kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n.<\/p>\n

Qua b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Lead trong Marketing v\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o ra t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u1eebng qu\u00ean theo d\u00f5i MH Group<\/a> \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/p>","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, ti\u1ebfp th\u1ecb \u0111i\u1ec7n t\u1eed \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, vi\u1ec7c l\u1ecdc th\u00f4ng tin v\u00e0 t\u1ea1o ra t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u00f3 ch\u00ednh l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a Lead trong Marketing. Lead trong […]<\/p>\n","protected":false},"author":1,"featured_media":6190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5264"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5264\/revisions"}],"predecessor-version":[{"id":6191,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5264\/revisions\/6191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6190"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}