{"id":5287,"date":"2023-10-16T12:00:47","date_gmt":"2023-10-16T05:00:47","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5287"},"modified":"2023-10-16T12:00:50","modified_gmt":"2023-10-16T05:00:50","slug":"cro-marketing-toi-uu-hoa-ty-le-chuyen-doi-trong-marketing","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/cro-marketing-toi-uu-hoa-ty-le-chuyen-doi-trong-marketing\/","title":{"rendered":"CRO Marketing: T\u1ed1i \u01b0u ho\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong Marketing"},"content":{"rendered":"<p>M\u1ed7i chuy\u00ean vi\u00ean Marketing v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn Marketing \u0111\u1ec1u mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a m\u00ecnh v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o CRO Marketing l\u00e0 r\u1ea5t quan tr\u1ecdng. Tuy nhi\u00ean, v\u1eabn c\u00f2n nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a hi\u1ec3u r\u00f5 v\u1ec1 CRO Marketing l\u00e0 g\u00ec. H\u00e3y c\u00f9ng t\u00f4i \u0111\u1ecdc qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 CRO Marketing nh\u00e9!<\/p>\n<h2>CRO l\u00e0 g\u00ec?<\/h2>\n<p>CRO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Conversion Rate Optimization, c\u00f3 ngh\u0129a l\u00e0 T\u1ed1i \u01b0u ho\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp trang web th\u00e0nh c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 sau \u0111\u00f3 chuy\u1ec3n c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. Qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u CRO y\u00eau c\u1ea7u hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch truy c\u1eadp trang web, t\u1eeb \u0111\u00f3 t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng h\u00e0nh \u0111\u1ed9ng v\u00e0 y\u1ebfu t\u1ed1 n\u00e0o khi\u1ebfn kh\u00e1ch h\u00e0ng h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p>![CRO Marketing l\u00e0 g\u00ec](<a href=\"https:\/\/Ch\u00fang\">https:\/\/Ch\u00fang<\/a> t\u00f4i.com\/vn\/blog\/wp-content\/uploads\/2022\/09\/CRO-Marketing-la-gi.jpg)<\/p>\n<h2>Chuy\u1ec3n \u0111\u1ed5i vi m\u00f4 (Micro)<\/h2>\n<p>Chuy\u1ec3n \u0111\u1ed5i vi m\u00f4 bao g\u1ed3m c\u00e1c b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i nh\u1ecf nh\u1ea5t, v\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang web, \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin li\u00ean quan ho\u1eb7c theo d\u00f5i doanh nghi\u1ec7p qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<h2>Chuy\u1ec3n \u0111\u1ed5i v\u0129 m\u00f4 (Macro)<\/h2>\n<p>Chuy\u1ec3n \u0111\u1ed5i v\u0129 m\u00f4 l\u00e0 chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng. N\u00f3 x\u1ea3y ra khi kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh tr\u00ean trang web c\u1ee7a c\u00f4ng ty, v\u00ed d\u1ee5 nh\u01b0 mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 ho\u1eb7c \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu thu th\u1eadp th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, CRO Marketing c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra doanh thu v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng h\u01a1n v\u00e0 s\u1eb5n l\u00f2ng d\u00e0nh th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho trang web. \u0110\u1ed3ng th\u1eddi, CRO c\u0169ng gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, khi\u1ebfn h\u1ecd suy ngh\u0129 nhi\u1ec1u h\u01a1n v\u1ec1 doanh nghi\u1ec7p v\u00e0 &#8220;truy\u1ec1n mi\u1ec7ng&#8221; cho b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, t\u1eeb \u0111\u00f3 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>![CRO marketing g\u00f3p ph\u1ea7n t\u0103ng doanh thu cho doanh nghi\u1ec7p](<a href=\"https:\/\/Ch\u00fang\">https:\/\/Ch\u00fang<\/a> t\u00f4i.com\/vn\/blog\/wp-content\/uploads\/2022\/09\/CRO-marketing-gop-phan-tang-doanh-thu-cho-doanh-nghiep.jpg)<\/p>\n<h2>C\u00e1c h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong marketing<\/h2>\n<p>Qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a CRO c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u h\u00f3a CRO trong marketing:<\/p>\n<ul>\n<li><strong>Th\u1eed nghi\u1ec7m A\/B<\/strong>: Th\u1eed nghi\u1ec7m hai phi\u00ean b\u1ea3n c\u1ee7a m\u1ed9t t\u00e0i s\u1ea3n, v\u00ed d\u1ee5 nh\u01b0 b\u1ea3n sao trang, k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, c\u1eeda s\u1ed5 b\u1eadt l\u00ean, v.v.<\/li>\n<li><strong>K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng &#8211; Call To Action (CTA)<\/strong>: T\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng b\u1ea1n mong mu\u1ed1n.<\/li>\n<li><strong>Ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i<\/strong>: X\u00e2y d\u1ef1ng c\u00e1c k\u00eanh chuy\u1ec3n \u0111\u1ed5i ri\u00eang d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>Forms<\/strong>: S\u1eed d\u1ee5ng bi\u1ec3u m\u1eabu \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ti\u1ebfp th\u1ecb v\u1edbi h\u1ecd qua email.<\/li>\n<li><strong>SEO<\/strong>: C\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a website.<\/li>\n<li><strong>Th\u1eed nghi\u1ec7m \u0111a bi\u1ebfn (MVT)<\/strong>: Ki\u1ec3m tra nhi\u1ec1u phi\u00ean b\u1ea3n c\u1ee7a m\u1ed9t t\u00e0i s\u1ea3n nh\u01b0 trang \u0111\u00edch b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i nhi\u1ec1u bi\u1ebfn.<\/li>\n<\/ul>\n<h2>C\u00e1ch t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/h2>\n<p>\u0110\u1ec3 t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1ch theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i. C\u00f3 hai c\u00e1ch t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/p>\n<h3>Chuy\u1ec3n \u0111\u1ed5i m\u1ed7i l\u1ea7n truy c\u1eadp Website<\/h3>\n<p>N\u1ebfu b\u1ea1n s\u1edf h\u1eefu m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n mua h\u00e0ng trong m\u1ed7i phi\u00ean. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ed1i \u01b0u ho\u00e1 \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u01a1n t\u1eeb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u1ec3 t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo \u0111\u1ee3t, b\u1ea1n s\u1ebd l\u1ea5y s\u1ed1 \u0111\u01a1n h\u00e0ng duy nh\u1ea5t v\u00e0 chia cho t\u1ed5ng s\u1ed1 phi\u00ean.<\/p>\n<h3>Chuy\u1ec3n \u0111\u1ed5i m\u1ed9t l\u1ea7n truy c\u1eadp Website<\/h3>\n<p>N\u1ebfu b\u1ea1n s\u1edf h\u1eefu m\u1ed9t trang web b\u00e1n c\u00e1c b\u1ed9 ph\u1eadn robot ch\u1eb3ng h\u1ea1n, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp trang web nhi\u1ec1u l\u1ea7n, nh\u01b0ng ch\u1ec9 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t l\u1ea7n duy nh\u1ea5t khi \u0111\u0103ng k\u00fd mua. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng duy nh\u1ea5t.<\/p>\n<h2>Quy tr\u00ecnh t\u1ed1i \u01b0u ho\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/h2>\n<p>Quy tr\u00ecnh t\u1ed1i \u01b0u ho\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<h3>Nghi\u00ean c\u1ee9u chuy\u1ec3n \u0111\u1ed5i<\/h3>\n<p>B\u1ea1n c\u1ea7n hi\u1ec3u v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n \u0111\u1ec3 ti\u1ebfn h\u00e0nh theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. C\u00e1c chuy\u1ec3n \u0111\u1ed5i ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 bao g\u1ed3m \u0111\u0103ng k\u00fd nh\u1eadn n\u1ed9i dung, \u0111\u0103ng k\u00fd th\u00f4ng tin c\u00e1 nh\u00e2n, t\u1ea3i xu\u1ed1ng n\u1ed9i dung, d\u00e0nh th\u1eddi gian t\u00ecm hi\u1ec3u trang web, n\u00e2ng c\u1ea5p d\u1ecbch v\u1ee5, v\u00e0 ho\u00e0n th\u00e0nh mua h\u00e0ng. C\u1ea7n x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau v\u00e0 so s\u00e1nh v\u1edbi c\u00e1c chu k\u1ef3 g\u1ea7n nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u.<\/p>\n<h3>X\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/h3>\n<p>X\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 c\u1ea3i thi\u1ec7n. C\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 bao g\u1ed3m t\u1ef7 l\u1ec7 tho\u00e1t ra (bounce rate), m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 b\u1ecf qua gi\u1ecf h\u00e0ng, th\u1eddi gian trung b\u00ecnh tr\u00ean trang, v\u00e0 ngu\u1ed3n truy c\u1eadp.<\/p>\n<h3>Th\u1eed nghi\u1ec7m<\/h3>\n<p>Th\u1eed nghi\u1ec7m A\/B l\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ea7n thi\u1ebft trong quy tr\u00ecnh CRO. Th\u1eed nghi\u1ec7m A\/B l\u00e0 th\u1eed nghi\u1ec7m hai phi\u00ean b\u1ea3n cho hai nh\u00f3m kh\u00e1ch truy c\u1eadp kh\u00e1c nhau tr\u00ean trang web. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3>Theo d\u00f5i k\u1ebft qu\u1ea3<\/h3>\n<p>Theo d\u00f5i k\u1ebft qu\u1ea3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch trang web ho\u1eb7c Google Analytics \u0111\u1ec3 theo d\u00f5i l\u01b0\u1ee3t truy c\u1eadp, ngu\u1ed3n truy c\u1eadp v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan.<\/p>\n<p>Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 CRO Marketing l\u00e0 g\u00ec v\u00e0 c\u00e1ch t\u1ed1i \u01b0u ho\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong marketing. H\u00e3y \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n. \u0110\u1eebng qu\u00ean theo d\u00f5i Ch\u00fang t\u00f4i \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c nh\u00e9!<\/p>\n<p><em>T\u00ecm Vi\u1ec7c l\u00e0m ng\u00e0nh Marketing t\u1ea1i <a href=\"https:\/\/mhgvietnam.com\">MH Group<\/a><\/em>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i chuy\u00ean vi\u00ean Marketing v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn Marketing \u0111\u1ec1u mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a m\u00ecnh v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o CRO Marketing l\u00e0 r\u1ea5t quan tr\u1ecdng. Tuy nhi\u00ean, v\u1eabn c\u00f2n nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a hi\u1ec3u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5287"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5287\/revisions"}],"predecessor-version":[{"id":6139,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5287\/revisions\/6139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6138"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}