{"id":5294,"date":"2023-10-16T11:12:22","date_gmt":"2023-10-16T04:12:22","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5294"},"modified":"2023-10-16T11:12:26","modified_gmt":"2023-10-16T04:12:26","slug":"creative-marketing-kham-pha-cong-viec-va-cac-vi-tri-sang-tao","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/creative-marketing-kham-pha-cong-viec-va-cac-vi-tri-sang-tao\/","title":{"rendered":"Creative Marketing &#8211; Kh\u00e1m ph\u00e1 c\u00f4ng vi\u1ec7c v\u00e0 c\u00e1c v\u1ecb tr\u00ed s\u00e1ng t\u1ea1o"},"content":{"rendered":"<p>C\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn cho nhi\u1ec1u b\u1ea1n tr\u1ebb, mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong t\u01b0\u01a1ng lai. Trong th\u1eddi \u0111\u1ea1i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a kinh t\u1ebf, s\u1ef1 s\u00e1ng t\u1ea1o \u0111ang chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong c\u00e1c doanh nghi\u1ec7p.<\/p>\n<h2>Creative l\u00e0 g\u00ec?<\/h2>\n<p>Creative, trong ti\u1ebfng Vi\u1ec7t, c\u00f3 ngh\u0129a l\u00e0 s\u00e1ng t\u1ea1o. Trong doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c marketing, Creative l\u00e0 b\u1ed9 ph\u1eadn chuy\u00ean v\u1ec1 s\u00e1ng t\u1ea1o. Nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb v\u00e0 h\u1ea5p d\u1eabn cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng, nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 t\u0103ng s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00f4ng ty v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>C\u00f4ng vi\u1ec7c Creative \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<h2>Chi ti\u1ebft c\u00f4ng vi\u1ec7c Creative Marketing l\u00e0 g\u00ec?<\/h2>\n<p>C\u00f4ng vi\u1ec7c Creative Marketing bao g\u1ed3m nhi\u1ec1u c\u00f4ng vi\u1ec7c kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c c\u01a1 b\u1ea3n m\u00e0 m\u1ed9t nh\u00e2n vi\u00ean Creative Marketing c\u1ea7n bi\u1ebft:<\/p>\n<ul>\n<li>Li\u00ean l\u1ea1c v\u00e0 trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 y\u00eau c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o.<\/li>\n<li>T\u1ea1o \u00fd t\u01b0\u1edfng v\u00e0 \u1ee9ng d\u1ee5ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/li>\n<li>T\u00ecm hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 t\u1ea1o ra nh\u1eefng xu h\u01b0\u1edbng d\u1eabn \u0111\u1ea7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i.<\/li>\n<li>Truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ed9ng vi\u00ean nh\u00e2n vi\u00ean s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u01b0a ra nhi\u1ec1u \u00fd t\u01b0\u1edfng m\u1edbi trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c.<\/li>\n<li>Ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o m\u1ed9t c\u00e1ch tinh t\u1ebf v\u00e0 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/li>\n<\/ul>\n<h2>C\u00e1c v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn trong creative marketing<\/h2>\n<p>M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau trong l\u0129nh v\u1ef1c creative marketing. S\u1ed1 l\u01b0\u1ee3ng v\u1ecb tr\u00ed n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a t\u1eebng c\u00f4ng ty.<\/p>\n<p>V\u1edbi c\u00e1c c\u00f4ng ty nh\u1ecf, \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o th\u01b0\u1eddng ch\u1ec9 bao g\u1ed3m m\u1ed9t Copywriter v\u00e0 m\u1ed9t Art Director. C\u00e1c v\u1ecb tr\u00ed nh\u01b0 Creative Director hay Executive Creative Director th\u01b0\u1eddng d\u00e0nh cho c\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n.<\/p>\n<ul>\n<li>Creative Director: Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o &#8211; ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn s\u00e1ng t\u1ea1o v\u00e0 \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. C\u00f3 kinh nghi\u1ec7m t\u1eeb 2 n\u0103m tr\u1edf l\u00ean.<\/li>\n<li>Executive Creative Director: Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh s\u00e1ng t\u1ea1o &#8211; ch\u1ee9c v\u1ee5 cao nh\u1ea5t trong ng\u00e0nh s\u00e1ng t\u1ea1o, tr\u00ecnh b\u00e0y v\u00e0 gi\u1ea3i th\u00edch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed9 ph\u1eadn Creative cho c\u1ea5p qu\u1ea3n l\u00fd c\u1ea5p cao. C\u00f3 kinh nghi\u1ec7m t\u1eeb 12-15 n\u0103m.<\/li>\n<li>Art Director: Gi\u00e1m \u0111\u1ed1c ngh\u1ec7 thu\u1eadt &#8211; ch\u1ecbu tr\u00e1ch nhi\u1ec7m duy\u1ec7t \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf v\u00e0 quy\u1ebft \u0111\u1ecbnh v\u1ec1 h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc v\u00e0 \u00fd t\u01b0\u1edfng chi\u1ebfn d\u1ecbch. C\u00f3 kinh nghi\u1ec7m t\u1eeb 5 n\u0103m tr\u1edf l\u00ean.<\/li>\n<li>Content Creator: Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung &#8211; ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 t\u1ea1o n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn d\u1ecbch marketing. H\u1ed7 tr\u1ee3 b\u1ed9 ph\u1eadn design v\u00e0 s\u1ea3n xu\u1ea5t h\u00ecnh \u1ea3nh v\u00e0 video.<\/li>\n<\/ul>\n<h2>K\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m creative marketing<\/h2>\n<p>Ngo\u00e0i \u0111am m\u00ea v\u1edbi s\u00e1ng t\u1ea1o, b\u1ea1n c\u1ea7n c\u00f3 c\u00e1c k\u1ef9 n\u0103ng quan tr\u1ecdng sau \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o:<\/p>\n<ul>\n<li>S\u00e1ng t\u1ea1o, c\u00f3 quy c\u1ee7: Ki\u1ec3m so\u00e1t c\u1ea3m x\u00fac \u0111\u1ec3 s\u00e1ng t\u1ea1o ph\u00e1t huy t\u1ed1t nh\u1ea5t. L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac.<\/li>\n<li>Giao ti\u1ebfp t\u1ed1t: Quan s\u00e1t v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u1ea3m h\u1ee9ng t\u1eeb xung quanh.<\/li>\n<li>Kh\u00f4ng ng\u1ea1i \u00e1p l\u1ef1c: V\u01b0\u1ee3t qua \u00e1p l\u1ef1c v\u00e0 b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m c\u1ee7a b\u1ea3n th\u00e2n.<\/li>\n<li>S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng: S\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m nh\u01b0 Photoshop, InDesign hay Illustrator \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a \u00fd t\u01b0\u1edfng.<\/li>\n<li>L\u00e0m vi\u1ec7c nh\u00f3m: L\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong b\u1ed9 ph\u1eadn marketing \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/li>\n<\/ul>\n<h2>T\u00ecm c\u01a1 h\u1ed9i l\u00e0m creative \u1edf \u0111\u00e2u?<\/h2>\n<p>Trong th\u1ebf gi\u1edbi 4.0, ng\u00e0nh ngh\u1ec1 creative \u0111ang c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, ng\u00e0nh n\u00e0y c\u0169ng mang \u00e1p l\u1ef1c ri\u00eang. \u0110\u1ec3 theo \u0111u\u1ed5i th\u00e0nh c\u00f4ng ng\u00e0nh s\u00e1ng t\u1ea1o, b\u1ea1n c\u1ea7n c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c doanh nghi\u1ec7p ph\u00f9 h\u1ee3p.<\/p>\n<p>H\u00e3y truy c\u1eadp <a href=\"https:\/\/mhgvietnam.com\/en\/\">MH Group<\/a> \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c creative.<\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn cho nhi\u1ec1u b\u1ea1n tr\u1ebb, mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong t\u01b0\u01a1ng lai. Trong th\u1eddi \u0111\u1ea1i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a kinh t\u1ebf, s\u1ef1 s\u00e1ng t\u1ea1o \u0111ang chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong c\u00e1c doanh nghi\u1ec7p. Creative l\u00e0 g\u00ec? Creative, trong ti\u1ebfng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5294"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5294\/revisions"}],"predecessor-version":[{"id":6124,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5294\/revisions\/6124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6123"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}