{"id":5358,"date":"2023-10-16T01:08:42","date_gmt":"2023-10-15T18:08:42","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5358"},"modified":"2023-10-16T01:08:46","modified_gmt":"2023-10-15T18:08:46","slug":"promotion-trong-marketing-mix-tao-su-lan-toa-goi-nho","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/promotion-trong-marketing-mix-tao-su-lan-toa-goi-nho\/","title":{"rendered":"Promotion trong Marketing Mix – T\u1ea1o s\u1ef1 lan t\u1ecfa, g\u1ee3i nh\u1edb"},"content":{"rendered":"

Trong Marketing Mix, c\u00f3 4Ps bao g\u1ed3m S\u1ea3n ph\u1ea9m (Product), Gi\u00e1 (Price), \u0110\u1ecba \u0111i\u1ec3m (Place) v\u00e0 Qu\u1ea3ng b\u00e1 (Promotion). \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c Marketing. Khi c\u00e2n b\u1eb1ng v\u00e0 k\u1ebft h\u1ee3p ch\u00fang m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, ch\u00fang s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng chi\u1ebfn th\u1eafng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

H\u00f4m nay ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 Qu\u1ea3ng b\u00e1 trong Marketing Mix. M\u1eb7c d\u00f9 \u0111\u1ee9ng cu\u1ed1i c\u00f9ng trong danh s\u00e1ch 4P, nh\u01b0ng Qu\u1ea3ng b\u00e1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch Marketing. H\u00e3y b\u1eaft \u0111\u1ea7u ngay th\u00f4i n\u00e0o!<\/p>\n

Qu\u1ea3ng b\u00e1 trong Marketing Mix l\u00e0 g\u00ec?<\/h2>\n

Qu\u1ea3ng b\u00e1 trong Marketing Mix \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1ch b\u1ea1n qu\u1ea3ng c\u00e1o v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Th\u00f4ng qua vi\u1ec7c qu\u1ea3ng b\u00e1, b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

\u0110\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c nhau. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 truy\u1ec1n th\u1ed1ng bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o in, truy\u1ec1n mi\u1ec7ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh. Tuy nhi\u00ean, trong k\u1ef7 nguy\u00ean s\u1ed1, c\u00f3 nhi\u1ec1u k\u00eanh Marketing kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u01b0 Content Marketing, Email Marketing v\u00e0 Social Media Marketing.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a Qu\u1ea3ng b\u00e1 trong Marketing<\/h2>\n

Sau khi hi\u1ec3u r\u00f5 Qu\u1ea3ng b\u00e1 trong Marketing Mix l\u00e0 g\u00ec, ch\u00fang ta c\u0169ng n\u00ean nh\u00ecn nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3. M\u1ed7i t\u1ed5 ch\u1ee9c c\u00f3 nh\u1eefng k\u1ef3 v\u1ecdng v\u00e0 m\u1ee5c ti\u00eau ri\u00eang \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 c\u1ee7a m\u00ecnh. C\u00e1c k\u1ef3 v\u1ecdng n\u00e0y s\u1ebd tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, v\u00e0 t\u1eeb \u0111\u00f3, c\u00e1c Marketer s\u1ebd l\u1ef1a ch\u1ecdn v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p.<\/p>\n

M\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 m\u1ed9t b\u1ea3n s\u1eafc ri\u00eang trong th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 s\u1ebd gi\u00fap t\u1ea1o \u0111i\u1ec3m nh\u1ea5n v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 t\u1ea1o s\u1ef1 th\u00f4i th\u00fac mua h\u00e0ng<\/h3>\n

M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 l\u00e0 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng. \u0110\u1ed3ng th\u1eddi, \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng nh\u1eadn ra nhu c\u1ea7u n\u00e0y v\u00e0 nh\u1eadn th\u1ee9c r\u1eb1ng nhu c\u1ea7u n\u00e0y ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd mua s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110\u00f4i khi, m\u1ed9t c\u00f4ng ty ch\u1ec9 c\u1ea7n cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, l\u1ee3i \u00edch, t\u00ednh n\u0103ng ho\u1eb7c c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7a n\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tr\u01b0\u1eddng h\u1ee3p n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c ra m\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 c\u00f3 th\u1ec3 l\u00e0 gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u1ecb tr\u00ed c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap chuy\u1ec3n \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

Gi\u1edbi thi\u1ec7u kh\u00e1i ni\u1ec7m Promotional Mix – Qu\u1ea3ng b\u00e1 h\u1ed7n h\u1ee3p<\/h2>\n

Promotional Mix, hay qu\u1ea3ng b\u00e1 h\u1ed7n h\u1ee3p, l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00e1c c\u1ee7a y\u1ebfu t\u1ed1 Qu\u1ea3ng b\u00e1 trong Marketing Mix. C\u00f3 m\u1ed9t th\u1ef1c t\u1ebf r\u1eb1ng nhi\u1ec1u c\u00f4ng ty ch\u1ec9 quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 c\u1ee7a m\u00ecnh.<\/p>\n

Tuy nhi\u00ean, hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1c, ngo\u00e0i qu\u1ea3ng c\u00e1o, \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Do \u0111\u00f3, Promotional Mix – qu\u1ea3ng b\u00e1 h\u1ed7n h\u1ee3p ra \u0111\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u qu\u1ea3ng b\u00e1 \u0111a k\u00eanh trong th\u1eddi \u0111\u1ea1i s\u1ed1.<\/p>\n

Th\u00f4ng qua Promotional Mix, m\u1ed9t c\u00f4ng ty h\u01b0\u1edbng t\u1edbi hai m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n. M\u1ed9t l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i. Hai l\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp t\u1ee5c mua n\u00f3 trong t\u01b0\u01a1ng lai.<\/p>\n

Nh\u1eefng h\u01b0\u1edbng ti\u1ebfp c\u1eadn ph\u1ed5 bi\u1ebfn c\u1ee7a Qu\u1ea3ng b\u00e1 trong Marketing Mix<\/h2>\n

C\u00f3 n\u0103m h\u01b0\u1edbng ti\u1ebfp c\u1eadn ph\u1ed5 bi\u1ebfn c\u1ee7a Qu\u1ea3ng b\u00e1 trong Marketing Mix. B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng m\u1ed9t ho\u1eb7c nhi\u1ec1u trong s\u1ed1 n\u00e0y \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, hi\u1ec7u qu\u1ea3 v\u00e0 g\u1eedi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng. L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng b\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch c\u1ee7a c\u00f4ng ty. C\u00e1c h\u01b0\u1edbng ti\u1ebfp c\u1eadn n\u00e0y bao g\u1ed3m:<\/p>\n

1. Qu\u1ea3ng c\u00e1o (Advertising)<\/h3>\n

Qu\u1ea3ng c\u00e1o l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a Qu\u1ea3ng b\u00e1 trong Marketing Mix. Th\u00f4ng qua vi\u1ec7c truy\u1ec1n th\u00f4ng tr\u00ean truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh, b\u00e1o ch\u00ed v\u00e0 c\u00e1c trang web, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f4ng ty \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Qu\u1ea3ng c\u00e1o tr\u00ean internet c\u0169ng cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng.<\/p>\n

2. Quan h\u1ec7 c\u00f4ng ch\u00fang (PR)<\/h3>\n

Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kh\u00e1c c\u1ee7a Qu\u1ea3ng b\u00e1 trong Marketing Mix. Lo\u1ea1i h\u00ecnh n\u00e0y t\u1eadp trung v\u00e0o t\u1ea1o \u00fd th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng KOLs ho\u1eb7c Influencers \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n

3. B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n (Personal Selling)<\/h3>\n

B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c tr\u00e1i ng\u01b0\u1ee3c ho\u00e0n to\u00e0n so v\u1edbi nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p tr\u00ean. Th\u00f4ng qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/p>\n

4. Ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp (Direct Marketing)<\/h3>\n

Ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp cho ph\u00e9p b\u1ea1n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c k\u00eanh giao ti\u1ebfp tr\u1ef1c ti\u1ebfp nh\u01b0 email, trang web, \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n

5. Khuy\u1ebfn m\u00e3i (Sale Promotion)<\/h3>\n

Khuy\u1ebfn m\u00e3i l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng nh\u1ea5t c\u1ee7a Qu\u1ea3ng b\u00e1 trong Marketing Mix. \u0110\u00e2y l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u0103ng doanh s\u1ed1 ng\u1eafn h\u1ea1n nh\u01b0 mua m\u1ed9t t\u1eb7ng m\u1ed9t, gi\u1ea3m gi\u00e1 theo m\u00f9a, s\u01b0u t\u1eadp nh\u1eadn qu\u00e0, m\u1eabu mi\u1ec5n ph\u00ed ho\u1eb7c phi\u1ebfu gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

Qu\u1ea3ng b\u00e1 \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong Marketing Mix v\u00ec n\u00f3 gi\u00fap qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra doanh thu. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ty.<\/p>\n

Th\u00f4ng qua b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u nhi\u1ec1u kh\u00eda c\u1ea1nh v\u1ec1 Qu\u1ea3ng b\u00e1 trong Marketing Mix. Hy v\u1ecdng c\u00e1c th\u00f4ng tin n\u00e0y s\u1ebd h\u1eefu \u00edch trong h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh nh\u1eefng Marketer gi\u1ecfi c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc c\u1ee7a b\u1ea1n nh\u00e9!<\/p>\n

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\u0110\u00e2y l\u00e0 b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi MH Group. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 MH Group, h\u00e3y truy c\u1eadp https:\/\/mhgvietnam.com<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Trong Marketing Mix, c\u00f3 4Ps bao g\u1ed3m S\u1ea3n ph\u1ea9m (Product), Gi\u00e1 (Price), \u0110\u1ecba \u0111i\u1ec3m (Place) v\u00e0 Qu\u1ea3ng b\u00e1 (Promotion). \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c Marketing. Khi c\u00e2n b\u1eb1ng v\u00e0 k\u1ebft h\u1ee3p ch\u00fang m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, ch\u00fang s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng chi\u1ebfn th\u1eafng tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00f4m […]<\/p>\n","protected":false},"author":1,"featured_media":5995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5358"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5358\/revisions"}],"predecessor-version":[{"id":5996,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5358\/revisions\/5996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/5995"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}