{"id":5363,"date":"2023-10-16T00:06:17","date_gmt":"2023-10-15T17:06:17","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5363"},"modified":"2023-10-16T00:06:25","modified_gmt":"2023-10-15T17:06:25","slug":"email-marketing-cach-lam-de-dat-hieu-qua-cao","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/email-marketing-cach-lam-de-dat-hieu-qua-cao\/","title":{"rendered":"Email Marketing: C\u00e1ch L\u00e0m \u0110\u1ec3 \u0110\u1ea1t Hi\u1ec7u Qu\u1ea3 Cao"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/Ch%C3%BAng%20t%C3%B4i.com\/vn\/blog\/wp-content\/uploads\/2022\/09\/email-marketing-la-gi.jpg\" alt=\"Email Marketing\" \/><\/p>\n<p>Email marketing kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m xa l\u1ea1 v\u1edbi ng\u00e0nh marketing. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 marketing, email marketing c\u00f3 th\u1ec3 l\u00e0 kh\u00e1i ni\u1ec7m m\u1edbi m\u1ebb. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u email marketing l\u00e0 g\u00ec, l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i, v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3.<\/p>\n<h2>Email Marketing: Kh\u00e1i ni\u1ec7m v\u00e0 l\u1ee3i \u00edch<\/h2>\n<p>Email marketing l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng email \u0111\u1ec3 marketing, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 t\u1ea1o m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. H\u00ecnh th\u1ee9c n\u00e0y th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/p>\n<p>So v\u1edbi SMS marketing, email marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n nh\u1edd t\u1ed1c \u0111\u1ed9 truy\u1ec1n t\u1ea3i nhanh v\u00e0 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng th\u1ea5p h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t hi\u1ec7u qu\u1ea3 marketing v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed.<\/p>\n<h2>C\u00e1c lo\u1ea1i email marketing ph\u1ed5 bi\u1ebfn<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 lo\u1ea1i email marketing \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n<h3>1. Email marketing b\u00e1n h\u00e0ng<\/h3>\n<p>Email marketing b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u1ed9i dung email n\u00ean h\u1ea5p d\u1eabn v\u00e0 ch\u1ee9a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<h3>2. Email marketing x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Email marketing x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea3m b\u1ea3o cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 th\u01b0 c\u1ea3m \u01a1n, ch\u00fac m\u1eebng sinh nh\u1eadt, l\u1eddi khuy\u00ean t\u1eeb doanh nghi\u1ec7p. Qua \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>3. Email marketing gi\u1edbi thi\u1ec7u<\/h3>\n<p>Email marketing gi\u1edbi thi\u1ec7u gi\u00fap duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m.<\/p>\n<h3>4. Email marketing thu h\u00fat kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i<\/h3>\n<p>H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap &#8220;\u0111\u00e1nh th\u1ee9c&#8221; s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e2u kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch g\u1eedi nh\u1eefng email h\u1ea5p d\u1eabn v\u1edbi c\u00e1c ph\u1ea7n qu\u00e0, phi\u1ebfu gi\u1ea3m gi\u00e1, doanh nghi\u1ec7p t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa cho kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i.<\/p>\n<h3>5. Email marketing chia s\u1ebb th\u00f4ng tin<\/h3>\n<p>H\u00ecnh th\u1ee9c n\u00e0y ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau khi mua h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o h\u1ecd tr\u1edf l\u1ea1i website. B\u1eb1ng c\u00e1ch chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng v\u00e0 kinh nghi\u1ec7m, doanh nghi\u1ec7p t\u1ea1o l\u00f2ng trung th\u00e0nh v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h2>L\u1ee3i \u00edch c\u1ee7a Email marketing<\/h2>\n<p>Email marketing \u0111\u01b0\u1ee3c tin d\u00f9ng \u0111\u1ec3 hi\u1ec7n th\u1ef1c m\u1ee5c ti\u00eau marketing. Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a email marketing bao g\u1ed3m:<\/p>\n<ul>\n<li>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u1edbi chi ph\u00ed ph\u00f9 h\u1ee3p.<\/li>\n<li>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u1ea1o v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>D\u1ec5 d\u00e0ng tri\u1ec3n khai v\u00e0 t\u00f9y ch\u1ec9nh email.<\/li>\n<li>D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng s\u1ed1 li\u1ec7u v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3.<\/li>\n<li>H\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>D\u1ec5 d\u00e0ng chuy\u1ec3n ti\u1ebfp email.<\/li>\n<\/ul>\n<h2>Quy tr\u00ecnh 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng email marketing hi\u1ec7u qu\u1ea3<\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<ol>\n<li>X\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng b\u1eb1ng c\u00e1ch thu th\u1eadp email t\u1eeb website, ch\u1ea1y qu\u1ea3ng c\u00e1o, v.v.<\/li>\n<li>X\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng.<\/li>\n<li>Thi\u1ebft k\u1ebf template email t\u1ed1i \u01b0u v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n.<\/li>\n<li>Cung c\u1ea5p n\u00fat Unsubscribe \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn.<\/li>\n<li>Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch email marketing.<\/li>\n<\/ol>\n<h2>Nguy\u00ean t\u1eafc email marketing<\/h2>\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch email marketing, b\u1ea1n c\u1ea7n tu\u00e2n th\u1ee7 nh\u1eefng nguy\u00ean t\u1eafc sau:<\/p>\n<ul>\n<li>B\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/li>\n<li>Cung c\u1ea5p nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/li>\n<li>Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 l\u1ecdc b\u1ecf danh s\u00e1ch email kh\u00f4ng ph\u00f9 h\u1ee3p.<\/li>\n<li>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p n\u1ed9i dung email ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<h2>Nguy\u00ean nh\u00e2n khi\u1ebfn email marketing k\u00e9m hi\u1ec7u qu\u1ea3<\/h2>\n<p>C\u00f3 n\u0103m nguy\u00ean nh\u00e2n khi\u1ebfn email marketing kh\u00f4ng hi\u1ec7u qu\u1ea3:<\/p>\n<ol>\n<li>Kh\u00f4ng hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng.<\/li>\n<li>Kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a email.<\/li>\n<li>Ti\u00eau \u0111\u1ec1 thi\u1ebfu hi\u1ec7u qu\u1ea3.<\/li>\n<li>Kh\u00f4ng theo d\u00f5i k\u1ebft qu\u1ea3.<\/li>\n<li>Data kh\u00f4ng ph\u00f9 h\u1ee3p.<\/li>\n<\/ol>\n<p>Nh\u1edd t\u00ecm hi\u1ec3u v\u1ec1 email marketing v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch email marketing th\u00e0nh c\u00f4ng. N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 chi ti\u1ebft.<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m xa l\u1ea1 v\u1edbi ng\u00e0nh marketing. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 marketing, email marketing c\u00f3 th\u1ec3 l\u00e0 kh\u00e1i ni\u1ec7m m\u1edbi m\u1ebb. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u email marketing l\u00e0 g\u00ec, l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i, v\u00e0 c\u00e1ch x\u00e2y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5363"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5363\/revisions"}],"predecessor-version":[{"id":5986,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5363\/revisions\/5986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/5985"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}