{"id":5369,"date":"2023-10-15T22:50:08","date_gmt":"2023-10-15T15:50:08","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5369"},"modified":"2023-10-15T22:50:13","modified_gmt":"2023-10-15T15:50:13","slug":"linkedin-marketing-day-manh-kinh-doanh-voi-hieu-qua-khong-the-bo-qua","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/linkedin-marketing-day-manh-kinh-doanh-voi-hieu-qua-khong-the-bo-qua\/","title":{"rendered":"LinkedIn Marketing: \u0110\u1ea9y M\u1ea1nh Kinh Doanh V\u1edbi Hi\u1ec7u Qu\u1ea3 Kh\u00f4ng Th\u1ec3 B\u1ecf Qua"},"content":{"rendered":"

B\u1ea1n \u0111\u00e3 bi\u1ebft r\u1eb1ng, t\u1ea1i th\u1eddi \u0111i\u1ec3m b\u1ea1n \u0111ang \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y, LinkedIn \u0111\u00e3 c\u00f3 tr\u00ean 830 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u? Con s\u1ed1 n\u00e0y ch\u1ee9ng t\u1ecf LinkedIn l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay. V\u00e0 \u0111\u1eb7c bi\u1ec7t, LinkedIn marketing \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh m\u1ebd.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u1ea3nh h\u01b0\u1edfng cho d\u1ef1 \u00e1n kinh doanh hay th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, th\u00ec LinkedIn marketing ch\u00ednh l\u00e0 ph\u01b0\u01a1ng \u00e1n b\u1ea1n n\u00ean c\u00e2n nh\u1eafc. V\u1eady b\u1ea1n \u0111\u00e3 bi\u1ebft l\u00fd do t\u1ea1i sao n\u1ec1n t\u1ea3ng n\u00e0y l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady?<\/p>\n

LinkedIn Marketing l\u00e0 g\u00ec?<\/h2>\n

LinkedIn Marketing, ho\u1eb7c ti\u1ebfp th\u1ecb b\u1eb1ng LinkedIn, l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng LinkedIn \u0111\u1ec3 t\u1ea1o ra k\u1ebft n\u1ed1i, x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u1ee7ng c\u1ed1 c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c, chia s\u1ebb n\u1ed9i dung v\u00e0 thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp. LinkedIn \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong nhi\u1ec1u chi\u1ebfn d\u1ecbch marketing hi\u1ec7n nay.<\/p>\n

LinkedIn l\u00e0 c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi trong s\u1ef1 nghi\u1ec7p. Khi b\u1ea1n s\u1eed d\u1ee5ng LinkedIn trong marketing, b\u1ea1n s\u1ebd thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u quan tr\u1ecdng, d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft, li\u00ean k\u1ebft v\u00e0 nhi\u1ec1u h\u01a1n th\u1ebf n\u1eefa.<\/p>\n

T\u1ea1i sao LinkedIn Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng?<\/h2>\n

Khi qu\u1ea3ng b\u00e1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ch\u00fang ta th\u01b0\u1eddng \u0111\u1ea9y c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh l\u00ean Facebook, Twitter v\u00e0 Instagram. Tuy nhi\u00ean, \u0111\u1eebng b\u1ecf qua LinkedIn ch\u1ec9 v\u00ec v\u1eady.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c l\u00fd do b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng LinkedIn trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh:<\/p>\n

    \n
  1. LinkedIn l\u00e0 n\u1ec1n t\u1ea3ng chuy\u00ean nghi\u1ec7p v\u1edbi h\u01a1n 830 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/li>\n
  2. LinkedIn l\u00e0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i l\u00fd t\u01b0\u1edfng cho kinh doanh h\u01b0\u1edbng t\u1edbi doanh nghi\u1ec7p (B2B) v\u00e0 kh\u00e1ch h\u00e0ng (B2C).<\/li>\n
  3. LinkedIn c\u00f3 hi\u1ec7u qu\u1ea3 cao h\u01a1n Facebook v\u00e0 Twitter t\u1edbi 227% trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n
  4. LinkedIn Marketing \u0111ang l\u00e0 m\u1ed9t trong c\u00e1c xu h\u01b0\u1edbng Marketing online n\u1ed5i b\u1eadt.<\/li>\n
  5. LinkedIn cung c\u1ea5p n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng c\u01b0\u1eddng t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n

    V\u1eady b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp th\u1ecb tr\u00ean LinkedIn nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

    C\u00e1c b\u01b0\u1edbc s\u1eed d\u1ee5ng marketing LinkedIn<\/h2>\n

    \u0110\u1ec3 s\u1eed d\u1ee5ng LinkedIn for marketing, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 t\u1ea1o m\u1ed9t trang Business tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

    B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n<\/h3>\n

    \u0110\u1ec3 k\u1ebft n\u1ed1i v\u00e0 tham gia v\u00e0o m\u1ea1ng l\u01b0\u1edbi LinkedIn, b\u1ea1n c\u1ea7n t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n. T\u00e0i kho\u1ea3n n\u00e0y c\u0169ng s\u1ebd l\u00e0m ch\u1ee7 c\u1ee7a Company Page (Trang c\u00f4ng ty) c\u1ee7a b\u1ea1n.<\/p>\n

    B\u01b0\u1edbc 2: T\u1ea1o LinkedIn Company Page<\/h3>\n

    B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u1ea1o Page cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u00ean LinkedIn.<\/p>\n

      \n
    1. \u0110\u0103ng nh\u1eadp v\u00e0o LinkedIn v\u00e0 nh\u1ea5p v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng “Work” \u1edf g\u00f3c ph\u1ea3i m\u00e0n h\u00ecnh.<\/li>\n
    2. K\u00e9o xu\u1ed1ng d\u01b0\u1edbi ph\u1ea7n danh m\u1ee5c m\u1edbi hi\u1ec7n l\u00ean v\u00e0 ch\u1ecdn “Create a Company Page” ho\u1eb7c truy c\u1eadp LinkedIn for Business v\u00e0 nh\u1ea5n “Create your Page”.<\/li>\n
    3. Ch\u1ecdn lo\u1ea1i h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n: Company (doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf), Showcase page (trang ph\u1ee5), ho\u1eb7c Education institution (c\u01a1 s\u1edf gi\u00e1o d\u1ee5c).<\/li>\n<\/ol>\n

      Sau khi ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc tr\u00ean, b\u1ea1n \u0111\u00e3 c\u00f3 Company Page c\u1ee7a ri\u00eang m\u00ecnh tr\u00ean LinkedIn.<\/p>\n

      B\u01b0\u1edbc 3: T\u1ed1i \u01b0u trang c\u1ee7a b\u1ea1n<\/h3>\n

      B\u01b0\u1edbc cu\u1ed1i c\u00f9ng v\u00e0 c\u0169ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng l\u00e0 t\u1ed1i \u01b0u h\u00f3a trang c\u1ee7a b\u1ea1n \u0111\u1ec3 n\u00f3 xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng.<\/p>\n

      L\u01b0\u1edbt xu\u1ed1ng d\u01b0\u1edbi v\u00e0 nh\u1ea5p v\u00e0o “Edit Page”. \u0110i\u1ec1n t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin y\u00eau c\u1ea7u th\u00eam th\u00f4ng tin.<\/p>\n

      \u0110i\u1ec1u n\u00e0y gi\u00fap m\u1ee5c ti\u00eau trang c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 SEO tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n

      5 m\u1eb9o LinkedIn Marketing hi\u1ec7u qu\u1ea3<\/h2>\n

      C\u00e1ch s\u1eed d\u1ee5ng LinkedIn r\u1ea5t kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c. \u0110\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, h\u00e3y tham kh\u1ea3o 5 m\u1eb9o sau:<\/p>\n

        \n
      1. \u0110\u0103ng n\u1ed9i dung ch\u00ednh th\u1ed1ng: Tr\u00e1nh ch\u1ec9 \u0111\u0103ng link m\u00e0 kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung. T\u1ea1o b\u00e0i vi\u1ebft tr\u00ean LinkedIn b\u1eb1ng c\u00e1ch chia nh\u1ecf ho\u1eb7c g\u1ed9p n\u1ed9i dung t\u1eeb blog th\u00e0nh nh\u1eefng b\u00e0i \u0111\u0103ng ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n
      2. \u0110\u0103ng b\u00e0i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1ea7n su\u1ea5t h\u1ee3p l\u00fd: \u0110\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean v\u00e0 tham gia c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi kh\u00e1c.<\/li>\n
      3. Kh\u00f4ng qu\u00e1 trang tr\u1ecdng: LinkedIn l\u00e0 n\u1ec1n t\u1ea3ng chuy\u00ean nghi\u1ec7p, nh\u01b0ng h\u00e3y tr\u00e1nh qu\u00e1 c\u1ee9ng nh\u1eafc. H\u00e3y mang t\u00ednh c\u00e1 nh\u00e2n v\u00e0 h\u00e0i h\u01b0\u1edbc v\u00e0o c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n.<\/li>\n
      4. Th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean qu\u1ea3ng b\u00e1: Khi qu\u1ea3ng b\u00e1 tr\u00ean LinkedIn, \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean c\u0169ng tham gia \u0111\u1ec3 t\u1ea1o s\u1ef1 \u0111\u1ed3ng l\u00f2ng v\u00e0 \u0111a d\u1ea1ng h\u00f3a th\u00f4ng \u0111i\u1ec7p.<\/li>\n
      5. S\u1eed d\u1ee5ng LinkedIn Analytics: S\u1eed d\u1ee5ng LinkedIn Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing. Th\u1ed1ng k\u00ea n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, th\u1eddi gian hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ol>\n

        LinkedIn l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi chuy\u00ean nghi\u1ec7p gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. S\u1eed d\u1ee5ng LinkedIn marketing s\u1ebd mang l\u1ea1i brand identity, brand awareness v\u00e0 thu nh\u1eadp cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

        Ch\u00fang t\u00f4i hi v\u1ecdng r\u1eb1ng c\u00e1c m\u1eb9o tr\u00ean s\u1ebd gi\u00fap b\u1ea1n s\u1eed d\u1ee5ng LinkedIn Marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110\u1eebng qu\u00ean c\u1eadp nh\u1eadt nh\u1eefng chia s\u1ebb m\u1edbi t\u1eeb Ch\u00fang t\u00f4i v\u1ec1 ng\u00e0nh Marketing v\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nh\u00e9.<\/p>\n

        \"Marketing<\/a><\/p>\n

        \u0110\u1eebng qu\u00ean truy c\u1eadp trang web MH Group<\/a> \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00fang t\u00f4i v\u00e0 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay!<\/em><\/p>","protected":false},"excerpt":{"rendered":"

        B\u1ea1n \u0111\u00e3 bi\u1ebft r\u1eb1ng, t\u1ea1i th\u1eddi \u0111i\u1ec3m b\u1ea1n \u0111ang \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y, LinkedIn \u0111\u00e3 c\u00f3 tr\u00ean 830 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u? Con s\u1ed1 n\u00e0y ch\u1ee9ng t\u1ecf LinkedIn l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay. V\u00e0 \u0111\u1eb7c bi\u1ec7t, LinkedIn marketing \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh […]<\/p>\n","protected":false},"author":1,"featured_media":5973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5369"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5369\/revisions"}],"predecessor-version":[{"id":5974,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5369\/revisions\/5974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/5973"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}