{"id":5424,"date":"2023-10-15T13:24:25","date_gmt":"2023-10-15T06:24:25","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5424"},"modified":"2023-10-15T13:24:26","modified_gmt":"2023-10-15T06:24:26","slug":"marketing-truyen-mieng-va-suc-manh-tac-dong-den-thuong-hieu","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/marketing-truyen-mieng-va-suc-manh-tac-dong-den-thuong-hieu\/","title":{"rendered":"Marketing Truy\u1ec1n Mi\u1ec7ng v\u00e0 S\u1ee9c M\u1ea1nh T\u00e1c \u0110\u1ed9ng \u0111\u1ebfn Th\u01b0\u01a1ng Hi\u1ec7u"},"content":{"rendered":"<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd b\u1ecf qua m\u1ed9t b\u00e0i vi\u1ebft PR tr\u00ean Facebook c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng l\u1ea1i ch\u0103m ch\u00fa nghe b\u1ea1n th\u00e2n c\u1ee7a m\u00ecnh k\u1ec3 v\u1ec1 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e3n h\u00e0ng \u0111\u00f3? Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, l\u1eddi khuy\u00ean t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00e3 chi\u1ebfm \u01b0u th\u1ebf tr\u01b0\u1edbc nh\u1eefng l\u1eddi n\u00f3i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng, hay c\u00f2n g\u1ecdi l\u00e0 Word-of-Mouth Marketing.<\/p>\n<h2>Word-of-Mouth Marketing l\u00e0 g\u00ec?<\/h2>\n<p>Word-of-Mouth Marketing (WOM Marketing) l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00f4ng d\u00f9ng qu\u1ea3ng c\u00e1o m\u00e0 th\u00f4ng qua l\u1eddi n\u00f3i ho\u1eb7c truy\u1ec1n mi\u1ec7ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 c\u00e1ch th\u1ee9c t\u1ea1o ra v\u00e0 t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i khi m\u1ed9t kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chia s\u1ebb s\u1ef1 quan t\u00e2m \u0111\u00f3 b\u1eb1ng l\u1eddi n\u00f3i v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<p>H\u00e3y nh\u1edb l\u1ea1i l\u1ea7n b\u1ea1n \u0111\u00e3 mua m\u1ed9t s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da ch\u1ec9 sau khi nghe b\u1ea1n gi\u1edbi thi\u1ec7u v\u00e0 nh\u00ecn th\u1ea5y h\u00ecnh \u1ea3nh l\u00e0n da tuy\u1ec7t v\u1eddi c\u1ee7a h\u1ecd. Nh\u1eefng chia s\u1ebb g\u1ea7n g\u0169i v\u00e0 ch\u00e2n th\u1ef1c h\u00e0ng ng\u00e0y \u0111\u00f3 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho b\u1ea1n v\u00e0 c\u0169ng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng, m\u1ed9t h\u00ecnh th\u1ee9c m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n h\u01a1n b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u00e0o kh\u00e1c.<\/p>\n<p>T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng trong marketing truy\u1ec1n mi\u1ec7ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2022\/08\/wom-marketing.jpg\" alt=\"wom-marketing\" \/><\/p>\n<h2>T\u1ea1i sao marketing truy\u1ec1n mi\u1ec7ng l\u1ea1i quan tr\u1ecdng?<\/h2>\n<p>Marketing truy\u1ec1n mi\u1ec7ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u00ec n\u00f3 b\u1eaft ngu\u1ed3n t\u1eeb ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<p>M\u1ed9t kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00e1c t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m, \u0111\u1eb7t v\u00e0o gi\u1ecf h\u00e0ng v\u00e0 thanh to\u00e1n. Do \u0111\u00f3, c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8, c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i t\u0103ng doanh thu v\u00e0 m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng.<\/p>\n<p>M\u1ed9t kh\u1ea3o s\u00e1t t\u1eeb ReferralCandy v\u1ec1 m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi truy\u1ec1n mi\u1ec7ng, \u00fd ki\u1ebfn tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng:<\/p>\n<ul>\n<li>92% kh\u00e1ch h\u00e0ng tin v\u00e0o truy\u1ec1n mi\u1ec7ng.<\/li>\n<li>70% kh\u00e1ch h\u00e0ng tin v\u00e0o \u00fd ki\u1ebfn tr\u1ef1c tuy\u1ebfn.<\/li>\n<li>58% kh\u00e1ch h\u00e0ng tin v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<p>Con s\u1ed1 n\u00e0y ch\u1ec9 ra s\u1ee9c m\u1ea1nh &#8220;kh\u1ee7ng khi\u1ebfp&#8221; c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng. N\u00f3 c\u00f3 th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 \u01b0a th\u00edch ho\u1eb7c l\u1edd &#8220;ng\u00f3 l\u01a1&#8221; m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ec9 th\u00f4ng qua nh\u1eefng l\u1eddi khuy\u00ean t\u1eeb kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, m\u1ed9t b\u00e1o c\u00e1o t\u1eeb Statista cho th\u1ea5y 59% ph\u1ee5 n\u1eef thu\u1ed9c nh\u00f3m Gen Z quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a tr\u00ean \u0111\u1ec1 xu\u1ea5t t\u1eeb gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8.<\/p>\n<p>C\u0169ng v\u00ec s\u1ee9c m\u1ea1nh n\u00e0y m\u00e0 m\u1ed9t khi kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c ti\u1ebfp theo.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2022\/08\/word-of-mouth-marketing.jpg\" alt=\"word of mouth marketing\" \/><\/p>\n<h2>C\u00e1c h\u00ecnh th\u1ee9c marketing truy\u1ec1n mi\u1ec7ng ph\u1ed5 bi\u1ebfn<\/h2>\n<h3>1. Buzz marketing<\/h3>\n<p>Buzz marketing l\u00e0 h\u00ecnh th\u1ee9c marketing ph\u1ed5 bi\u1ebfn v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai qua m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n buzz marketing ch\u1ee7 y\u1ebfu l\u00e0 t\u1ea1o &#8220;tin \u0111\u1ed3n, g\u00e2y s\u1ed1c&#8221; \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 k\u00edch th\u00edch m\u1ecdi ng\u01b0\u1eddi th\u1ea3o lu\u1eadn v\u1ec1 n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y buzz marketing tr\u01b0\u1edbc khi m\u1ed9t s\u1ea3n ph\u1ea9m \u00e2m nh\u1ea1c ho\u1eb7c b\u1ed9 phim ra m\u1eaft.<\/p>\n<h3>2. Viral marketing<\/h3>\n<p>Viral marketing l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c marketing truy\u1ec1n mi\u1ec7ng ph\u1ed5 bi\u1ebfn nh\u1ea5t. V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, viral marketing ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n. B\u1ea5t c\u1ee9 n\u1ed9i dung n\u00e0o tr\u1edf n\u00ean &#8220;viral&#8221; \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing nh\u1ea5t \u0111\u1ecbnh. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 th\u1eed th\u00e1ch &#8220;ALS Ice Bucket Challenge&#8221; v\u00e0o n\u0103m 2014.<\/p>\n<h3>3. Influencer marketing<\/h3>\n<p>Influencer marketing l\u00e0 h\u00ecnh th\u1ee9c li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ed9t influencer trong l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ec3 t\u1ea1o s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Netflix l\u00e0 m\u1ed9t v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng influencer marketing \u0111\u1ec3 n\u1ed5i b\u1eadt v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n<h3>4. Seeding<\/h3>\n<p>Seeding l\u00e0 c\u00e1ch truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m trong c\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 h\u1ed9i nh\u00f3m c\u00f3 li\u00ean quan. B\u1eb1ng c\u00e1ch lan truy\u1ec1n th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng, b\u1ea1n t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 v\u00e0 quan t\u00e2m \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n<h3>5. Referral\/Affiliates program<\/h3>\n<p>X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh referral ho\u1eb7c affiliate l\u00e0 c\u00e1ch \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb s\u1ef1 h\u00e0i l\u00f2ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn l\u1ea1i m\u1ed9t ph\u1ea7n quy\u1ec1n l\u1ee3i ho\u1eb7c qu\u00e0 t\u1eb7ng.<\/p>\n<h3>6. Evangelist marketing<\/h3>\n<p>Evangelist marketing l\u00e0 vi\u1ec7c bi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00e0nh nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n gi\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd tham gia c\u1ee7a h\u1ecd.<\/p>\n<h3>7. Social media marketing<\/h3>\n<p>Hi\u1ec7n nay, marketing truy\u1ec1n mi\u1ec7ng kh\u00f4ng ch\u1ec9 n\u1eb1m trong l\u1eddi n\u00f3i tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng l\u00ean 56,7% v\u00e0o n\u0103m 2025. V\u00ec v\u1eady, s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn word-of-mouth tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng s\u1ebd t\u0103ng l\u00ean.<\/p>\n<p>\u0110\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng &#8220;truy\u1ec1n mi\u1ec7ng&#8221; v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n n\u00ean t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean v\u1edbi ng\u01b0\u1eddi d\u00f9ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi d\u00f9ng, v\u00e0 h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi influencer.<\/p>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 marketing truy\u1ec1n mi\u1ec7ng m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p. Th\u1ebf gi\u1edbi marketing lu\u00f4n bi\u1ebfn \u0111\u1ed5i, nh\u01b0ng ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t \u0111\u1ec3 mang \u0111\u1ebfn cho b\u1ea1n c\u00e1i nh\u00ecn m\u1edbi m\u1ebb v\u00e0 ch\u00e2n th\u1ef1c nh\u1ea5t v\u1ec1 ng\u00e0nh n\u00e0y. \u0110\u1eebng qu\u00ean theo d\u00f5i blog c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u1ecdc th\u00eam nhi\u1ec1u b\u00e0i vi\u1ebft h\u1eefu \u00edch kh\u00e1c.<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd b\u1ecf qua m\u1ed9t b\u00e0i vi\u1ebft PR tr\u00ean Facebook c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng l\u1ea1i ch\u0103m ch\u00fa nghe b\u1ea1n th\u00e2n c\u1ee7a m\u00ecnh k\u1ec3 v\u1ec1 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e3n h\u00e0ng \u0111\u00f3? Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, l\u1eddi khuy\u00ean t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00e3 chi\u1ebfm \u01b0u th\u1ebf tr\u01b0\u1edbc nh\u1eefng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5424"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5424\/revisions"}],"predecessor-version":[{"id":5610,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5424\/revisions\/5610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/5810"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}