{"id":5440,"date":"2023-10-15T10:21:15","date_gmt":"2023-10-15T03:21:15","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5440"},"modified":"2023-10-15T10:21:16","modified_gmt":"2023-10-15T03:21:16","slug":"big-idea-tao-ra-y-tuong-lon-cho-chien-dich-truyen-thong-hieu-qua","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/big-idea-tao-ra-y-tuong-lon-cho-chien-dich-truyen-thong-hieu-qua\/","title":{"rendered":"Big Idea: T\u1ea1o Ra \u00dd T\u01b0\u1edfng L\u1edbn Cho Chi\u1ebfn D\u1ecbch Truy\u1ec1n Th\u00f4ng Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"

B\u1ea1n \u0111\u00e3 t\u1eebng t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o m\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng l\u1ea1i c\u00f3 \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng hay ho nh\u01b0 v\u1eady? C\u00f3 ph\u1ea3i \u00fd t\u01b0\u1edfng \u0111\u00f3 \u0111\u1ebfn t\u1ef1 nhi\u00ean hay ch\u1ec9 b\u1ea5t ch\u1ee3t n\u1ea3y ra trong \u0111\u1ea7u c\u1ee7a ai \u0111\u00f3? \u00dd t\u01b0\u1edfng c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, nh\u01b0ng \u0111\u1ec3 th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh m\u1ed9t “big idea” – t\u00e2m h\u1ed3n hay kim ch\u1ec9 nam c\u1ee7a chi\u1ebfn d\u1ecbch, n\u00f3 c\u1ea7n tr\u1ea3i qua m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u00fac tho\u00e1ng hay ch\u1ed1c l\u00e1t.<\/p>\n

1. Big idea l\u00e0 g\u00ec?<\/h2>\n

Big idea l\u00e0 kh\u00e1i ni\u1ec7m quen thu\u1ed9c trong l\u0129nh v\u1ef1c marketing. N\u00f3 ch\u00ednh l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch, quy\u1ebft \u0111\u1ecbnh c\u00e1ch m\u00e0 marketer mu\u1ed1n kh\u00e1n gi\u1ea3 hi\u1ec3u v\u1ec1 chi\u1ebfn d\u1ecbch th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p, \u00fd ngh\u0129a v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/p>\n

\u00dd t\u01b0\u1edfng c\u00f3 th\u1ec3 t\u1ef1 nhi\u00ean xu\u1ea5t hi\u1ec7n, nh\u01b0ng m\u1ed9t big idea ch\u00ednh l\u00e0 \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb insight c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. \u0110\u00f3 l\u00e0 s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u c\u1ee7a h\u1ecd m\u00e0 b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi t\u1ea1o ra big idea.<\/p>\n

2. Vai tr\u00f2 c\u1ee7a big idea l\u00e0 g\u00ec?<\/h2>\n

Big idea gi\u00fap cho t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tri\u1ec3n khai theo c\u00f9ng m\u1ed9t qu\u1ef9 \u0111\u1ea1o, h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c ti\u00eau nh\u1ea5t qu\u00e1n v\u00e0 truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t. N\u00f3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1n gi\u1ea3 nh\u1edb \u0111\u1ebfn v\u1ec1 chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n

M\u1ed9t big idea c\u1ea7n c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 thay \u0111\u1ed5i suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 c\u1ea7n kh\u1ea3 thi, \u0111\u1ed9c \u0111\u00e1o, d\u1ec5 tr\u1edf th\u00e0nh “viral”, c\u00f3 t\u00ednh \u0111\u1ed9c quy\u1ec1n v\u00e0 kh\u01a1i g\u1ee3i c\u00e2u chuy\u1ec7n c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n.<\/p>\n

3. C\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t big idea t\u1ed1t<\/h2>\n

Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t big idea l\u00fd t\u01b0\u1edfng bao g\u1ed3m l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 tri\u1ec3n khai. Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn d\u1ecbch nh\u01b0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

Ti\u1ebfp theo, b\u1ea1n c\u1ea7n \u0111\u00e0o s\u00e2u v\u00e0o nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 y\u1ebfu t\u1ed1 \u0111\u00e3 c\u00f3 \u0111\u1ec3 nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft. Sau \u0111\u00f3, th\u1eed nghi\u1ec7m big idea b\u1eb1ng c\u00e1ch chia s\u1ebb v\u00e0 thu nh\u1eadn \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

M\u1ed9t big idea t\u1ed1t s\u1ebd gi\u00fap cho vi\u1ec7c tri\u1ec3n khai chi\u1ebfn d\u1ecbch d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 mang l\u1ea1i th\u00e0nh c\u00f4ng. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 big idea l\u00e0 g\u00ec v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t \u00fd t\u01b0\u1edfng l\u1edbn hi\u1ec7u qu\u1ea3.<\/p>\n

Nh\u1ea5p v\u00e0o \u0111\u00e2y \u0111\u1ec3 bi\u1ebft th\u00eam v\u1ec1 MH Group<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

B\u1ea1n \u0111\u00e3 t\u1eebng t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o m\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng l\u1ea1i c\u00f3 \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng hay ho nh\u01b0 v\u1eady? C\u00f3 ph\u1ea3i \u00fd t\u01b0\u1edfng \u0111\u00f3 \u0111\u1ebfn t\u1ef1 nhi\u00ean hay ch\u1ec9 b\u1ea5t ch\u1ee3t n\u1ea3y ra trong \u0111\u1ea7u c\u1ee7a ai \u0111\u00f3? \u00dd t\u01b0\u1edfng c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, […]<\/p>\n","protected":false},"author":1,"featured_media":5827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5440"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5440\/revisions"}],"predecessor-version":[{"id":5593,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5440\/revisions\/5593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/5827"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}