{"id":5449,"date":"2023-10-15T08:46:19","date_gmt":"2023-10-15T01:46:19","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5449"},"modified":"2023-10-15T08:46:20","modified_gmt":"2023-10-15T01:46:20","slug":"content-marketing-dinh-huong-cho-thanh-cong-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/content-marketing-dinh-huong-cho-thanh-cong-cua-doanh-nghiep\/","title":{"rendered":"Content Marketing – \u0110\u1ecbnh h\u01b0\u1edbng cho th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"

Thay v\u00ec qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch “x\u00f4i th\u1ecbt” \u0111\u1ebfn kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i s\u1ebd mang \u0111\u1ebfn nh\u1eefng n\u1ed9i dung th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u1ea5y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Content Marketing.<\/p>\n

Content Marketing l\u00e0 g\u00ec?<\/h2>\n

Content Marketing (hay ti\u1ebfp th\u1ecb n\u1ed9i dung) l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ed3ng nh\u1ea5t \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng qua h\u00ecnh th\u1ee9c marketing n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb \u0111\u00f3 v\u00e0 mu\u1ed1n mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 th\u1ef1c s\u1ef1 tr\u1ea3i nghi\u1ec7m ch\u00fang.<\/p>\n

Vai tr\u00f2 c\u1ee7a Content Marketing v\u1edbi c\u00e1c doanh nghi\u1ec7p<\/h2>\n

1. \u0110\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1t th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n r\u1ed9ng kh\u1eafp v\u00e0 m\u1ea1nh m\u1ebd th\u00ec ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung marketing ph\u00f9 h\u1ee3p. Content Marketing mang \u0111\u1ebfn n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u00e0 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c h\u01a1n.<\/p>\n

2. T\u0103ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c, truy c\u1eadp<\/h3>\n

H\u00ecnh \u1ea3nh \u0111\u1eb9p v\u00e0 b\u1eaft m\u1eaft c\u00f3 th\u1ec3 thu h\u00fat \u00e1nh nh\u00ecn c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc trong v\u00e0i gi\u00e2y \u0111\u1ea7u, nh\u01b0ng th\u1ee9 gi\u1eef h\u1ecd l\u1ea1i l\u00e2u d\u00e0i ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb n\u1ed9i dung mang \u0111\u1ebfn. B\u00ean c\u1ea1nh m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m, Content Marketing bu\u1ed9c ph\u1ea3i mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c, th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap gia t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website v\u00e0 fanpage.<\/p>\n

3. Ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/h3>\n

Chi ph\u00ed qu\u1ea3ng c\u00e1o lu\u00f4n chi\u1ebfm m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch kh\u00e1 l\u1edbn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing. \u0110\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed, Content Marketing s\u1ebd \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. Nh\u1edd mang \u0111\u1ebfn nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean s\u1ebd t\u0103ng cao, t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p s\u1ebd kh\u00f4ng ph\u1ea3i b\u1ecf ra qu\u00e1 nhi\u1ec1u chi ph\u00ed \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

4. T\u0103ng doanh thu<\/h3>\n

S\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ebd ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o c\u00e1ch th\u1ee9c b\u1ea1n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng. Khi Content Marketing gi\u1ea3i quy\u1ebft nh\u1eefng n\u1ed7i tr\u0103n tr\u1edf, “\u0111i\u1ec3m \u0111au” c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i chi ti\u1ec1n \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. C\u00f3 th\u1ec3, doanh thu c\u1ee7a doanh nghi\u1ec7p s\u1ebd t\u0103ng cao m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed.<\/p>\n

C\u00e1c lo\u1ea1i Content Marketing<\/h2>\n

1. Video<\/h3>\n

Video lu\u00f4n l\u00e0 h\u00ecnh th\u1ee9c mang \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng t\u1ed1t nh\u1ea5t trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing. Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n ti\u00eau th\u1ee5 th\u00f4ng tin nhanh ch\u00f3ng, th\u00ec video ch\u00ednh l\u00e0 ph\u01b0\u01a1ng th\u1ee9c Content Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t nh\u00ec.<\/p>\n

2. Blogs<\/h3>\n

Blog l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh content xoay quanh nhi\u1ec1u nh\u00f3m ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3. C\u00f3 th\u1ec3 n\u00f3i, trang blog l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing. N\u1ec1n t\u1ea3ng blog gi\u00fap t\u0103ng l\u01b0\u1ee3ng lead, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, gia t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

3. Ebook<\/h3>\n

Ebook v\u1ec1 c\u01a1 b\u1ea3n v\u1eabn l\u00e0 s\u00e1ch, nh\u01b0ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. N\u1ec1n t\u1ea3ng ebook trong Content Marketing gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed in \u1ea5n, d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi d\u00f9ng, t\u1ea1o ra ngu\u1ed3n doanh thu c\u00f3 t\u00ednh l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng, v\u00e0 t\u1ea1o s\u1ef1 chuy\u00ean nghi\u1ec7p nh\u1ea5t \u0111\u1ecbnh trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

4. Infographics<\/h3>\n

Vi\u1ec7c s\u1eed d\u1ee5ng Infographic gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, d\u1ec5 ti\u1ebfp c\u1eadn. Infographic l\u00e0 h\u00ecnh \u1ea3nh k\u00e8m th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng bi\u1ec3u \u0111\u1ed3, s\u1ed1 li\u1ec7u, c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng,…<\/p>\n

5. E-mail<\/h3>\n

Email marketing c\u0169ng \u0111\u01b0\u1ee3c cho l\u00e0 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c Content Marketing hi\u1ec7u qu\u1ea3. H\u00ecnh th\u1ee9c n\u00e0y s\u1ebd mang nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb \u0111\u1ebfn v\u1edbi email c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Nh\u00e2n vi\u00ean Content Marketing c\u1ea7n c\u00e1c k\u1ef9 n\u0103ng g\u00ec<\/h2>\n
    \n
  1. \n

    K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u, khai th\u00e1c th\u00f4ng tin: Nghi\u00ean c\u1ee9u v\u00e0 khai th\u00e1c th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u1ecb hi\u1ebfu n\u1ed5i c\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 th\u1ed1ng k\u00ea c\u01a1 h\u1ed9i trong l\u0129nh v\u1ef1c ng\u00e0nh ngh\u1ec1.<\/p>\n<\/li>\n

  2. \n

    K\u1ef9 n\u0103ng ch\u1ecdn l\u1ecdc ch\u1ee7 \u0111\u1ec1: Ch\u1eaft l\u1ecdc nh\u1eefng ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1n gi\u1ea3.<\/p>\n<\/li>\n

  3. \n

    K\u1ef9 n\u0103ng giao ti\u1ebfp, vi\u1ebft l\u00e1ch t\u1ed1t: Vi\u1ebft l\u00e1ch \u1ed5n \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p v\u00e0 giao ti\u1ebfp t\u1ed1t \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1i qu\u00e1t v\u1ec1 m\u1ed1i quan t\u00e2m, tr\u0103n tr\u1edf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/li>\n

  4. \n

    K\u1ef9 n\u0103ng SEO: T\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<\/li>\n

  5. \n

    K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd: Ho\u1ea1ch \u0111\u1ecbnh, qu\u1ea3n l\u00fd n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng kh\u00e1c nhau, tham gia v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd con s\u1ed1 k\u1ebft qu\u1ea3.<\/p>\n<\/li>\n<\/ol>\n

    Content Marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u0103ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c, ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng doanh thu. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u00e2n vi\u00ean Content Marketing c\u1ea7n s\u1edf h\u1eefu c\u00e1c k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>","protected":false},"excerpt":{"rendered":"

    Thay v\u00ec qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch “x\u00f4i th\u1ecbt” \u0111\u1ebfn kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i s\u1ebd mang \u0111\u1ebfn nh\u1eefng n\u1ed9i dung th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u1ea5y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Content Marketing. Content Marketing l\u00e0 g\u00ec? Content […]<\/p>\n","protected":false},"author":1,"featured_media":5834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5449"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5449\/revisions"}],"predecessor-version":[{"id":5586,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5449\/revisions\/5586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/5834"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}