{"id":5457,"date":"2023-10-15T07:35:10","date_gmt":"2023-10-15T00:35:10","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5457"},"modified":"2023-10-15T07:35:10","modified_gmt":"2023-10-15T00:35:10","slug":"xay-dung-chien-luoc-phat-trien-san-pham-buoc-di-khon-ngoan","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/xay-dung-chien-luoc-phat-trien-san-pham-buoc-di-khon-ngoan\/","title":{"rendered":"X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m: B\u01b0\u1edbc \u0110i Kh\u00f4n Ngoan"},"content":{"rendered":"

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 b\u01b0\u1edbc \u0111i quan tr\u1ecdng \u0111\u1ec3 t\u0103ng doanh s\u1ed1. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong l\u0129nh v\u1ef1c Product, \u0111\u00e2y lu\u00f4n l\u00e0 c\u00e2u h\u1ecfi h\u00e0ng ng\u00e0y. Nhi\u1ec7m v\u1ee5 c\u1ee7a Product Manager kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i sau khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ra m\u1eaft, m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1eafc m\u1eafc li\u1ec7u qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 ph\u1ee9c t\u1ea1p hay kh\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u00e1p d\u1ee5ng trong c\u00f4ng ty. \u0110\u1eebng lo, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 7 y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng th\u1ec3 b\u1ecf qua khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch cho c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n

Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m: \u0110\u1ecbnh H\u01b0\u1edbng Th\u00e0nh C\u00f4ng<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 danh s\u00e1ch c\u00e1c t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn cho s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3. \u0110\u00fang h\u01a1n, n\u00f3 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed5ng h\u1ee3p nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng ph\u01b0\u01a1ng ph\u00e1p v\u00e0 h\u00e0nh \u0111\u1ed9ng tri\u1ec3n khai khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3. Nh\u1edd v\u1eady, qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m di\u1ec5n ra thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n

V\u00ed d\u1ee5, khi b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n m\u1ed9t ph\u1ea7n m\u1ec1m gi\u00e1o d\u1ee5c d\u1ea1y ti\u1ebfng Anh cho ng\u01b0\u1eddi \u0111i l\u00e0m, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n – c\u00e1ch b\u1ea1n v\u00e0 \u0111\u1ed9i ng\u0169 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng ph\u1ea7n m\u1ec1m n\u00e0y.<\/p>\n

T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m<\/h2>\n

B\u00e1o c\u00e1o t\u1eeb Catalina cho th\u1ea5y ch\u1ec9 c\u00f3 11% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ti\u1ebfp t\u1ee5c quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1edbi sau 52 tu\u1ea7n ra m\u1eaft. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng kh\u00f4ng h\u1ec1 nh\u1ecf c\u1ee7a qu\u00e1 tr\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh th\u1ef1c thi, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 t\u00ednh c\u1ea1nh tranh l\u00e2u d\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Quy Tr\u00ecnh C\u01a1 B\u1ea3n Khi \u0110\u1ecbnh H\u01b0\u1edbng Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m<\/h2>\n

Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m bao g\u1ed3m \u0111\u1ea7y \u0111\u1ee7 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a quy tr\u00ecnh qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m m\u1edbi, t\u1eeb l\u00fac \u0111\u01b0a ra \u00fd t\u01b0\u1edfng cho t\u1edbi khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, quy tr\u00ecnh n\u00e0y g\u1ed3m 7 b\u01b0\u1edbc ch\u00ednh:<\/p>\n

    \n
  1. Ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng: Th\u1ea3o lu\u1eadn v\u1ec1 \u00fd t\u01b0\u1edfng m\u1edbi ho\u1eb7c c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3.<\/li>\n
  2. Ch\u1ec9nh s\u1eeda v\u00e0 s\u00e0ng l\u1ecdc \u00fd t\u01b0\u1edfng: X\u00e1c \u0111\u1ecbnh \u00fd t\u01b0\u1edfng ti\u1ec1m n\u0103ng tr\u01b0\u1edbc khi tri\u1ec3n khai.<\/li>\n
  3. T\u1ea1o m\u1eabu th\u1eed nghi\u1ec7m: T\u1ea1o b\u1ea3n nh\u00e1p cho \u00fd t\u01b0\u1edfng v\u00e0 ki\u1ec3m tra t\u00ednh kh\u1ea3 thi.<\/li>\n
  4. Ph\u00e2n t\u00edch: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi s\u1ea3n ph\u1ea9m.<\/li>\n
  5. Ch\u1ebf t\u1ea1o s\u1ea3n ph\u1ea9m: Ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m.<\/li>\n
  6. Th\u1eed nghi\u1ec7m th\u1ecb tr\u01b0\u1eddng: Th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u00ean m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh.<\/li>\n
  7. Th\u01b0\u01a1ng m\u1ea1i h\u00f3a: S\u1ea3n ph\u1ea9m s\u1eb5n s\u00e0ng \u0111\u1ec3 \u0111\u01b0a v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ol>\n

    Ma Tr\u1eadn Ansoff – 4 Lo\u1ea1i Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh H\u01b0\u1edbng Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m<\/h2>\n

    Ma tr\u1eadn Ansoff l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap ph\u00e2n t\u00edch v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p. C\u00f3 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c trong ma tr\u1eadn Ansoff:<\/p>\n

      \n
    1. Th\u00e2m nh\u1eadp s\u00e2u th\u1ecb tr\u01b0\u1eddng: T\u0103ng doanh thu v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/li>\n
    2. Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m: Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3.<\/li>\n
    3. Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng: C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 \u0111\u1ec3 t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/li>\n
    4. \u0110a d\u1ea1ng h\u00f3a: Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 khai ph\u00e1 th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/li>\n<\/ol>\n

      V\u1edbi c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

      7 Y\u1ebfu T\u1ed1 Quan Tr\u1ecdng C\u1ee7a M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m Th\u00e0nh C\u00f4ng<\/h2>\n

      \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng, c\u00f3 7 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean:<\/p>\n

        \n
      1. T\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m: T\u1ea7m nh\u00ecn c\u1ee5 th\u1ec3 v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
      2. M\u1ee5c ti\u00eau “th\u00f4ng minh”: \u0110\u1eb7t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng, kh\u1ea3 thi, th\u1ef1c t\u1ebf v\u00e0 c\u00f3 th\u1eddi gian x\u00e1c \u0111\u1ecbnh.<\/li>\n
      3. M\u00f4 h\u00ecnh kinh doanh s\u1ea3n ph\u1ea9m: Hi\u1ec3u v\u00e0 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3.<\/li>\n
      4. L\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m: \u0110\u01b0a ra l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng cho qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai.<\/li>\n
      5. Mockup: T\u1ea1o b\u1ea3n m\u00f4 h\u00ecnh th\u1eed nghi\u1ec7m \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m.<\/li>\n
      6. Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng: X\u00e1c \u0111\u1ecbnh ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh v\u00e0 k\u1ebft qu\u1ea3.<\/li>\n
      7. \u0110\u1ed9i ng\u0169 v\u1eefng ch\u1eafc: \u0110\u1ea3m b\u1ea3o \u0111\u1ed9i ng\u0169 hi\u1ec3u r\u00f5 t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau, v\u00e0 d\u1eabn d\u1eaft v\u00e0 theo d\u00f5i c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/li>\n<\/ol>\n

        D\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>","protected":false},"excerpt":{"rendered":"

        X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 b\u01b0\u1edbc \u0111i quan tr\u1ecdng \u0111\u1ec3 t\u0103ng doanh s\u1ed1. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong l\u0129nh v\u1ef1c Product, \u0111\u00e2y lu\u00f4n l\u00e0 c\u00e2u h\u1ecfi h\u00e0ng ng\u00e0y. Nhi\u1ec7m v\u1ee5 c\u1ee7a Product Manager kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i sau khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ra m\u1eaft, m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c \u0111\u1ecbnh […]<\/p>\n","protected":false},"author":1,"featured_media":5842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5457"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5457\/revisions"}],"predecessor-version":[{"id":5578,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5457\/revisions\/5578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/5842"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}