{"id":5459,"date":"2023-10-15T06:57:04","date_gmt":"2023-10-14T23:57:04","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5459"},"modified":"2023-10-15T06:57:04","modified_gmt":"2023-10-14T23:57:04","slug":"tat-tan-tat-kien-thuc-chuyen-mon-ve-marketing-thoi-dai-moi-2022","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/tat-tan-tat-kien-thuc-chuyen-mon-ve-marketing-thoi-dai-moi-2022\/","title":{"rendered":"T\u1ea5t T\u1ea7n T\u1eadt Ki\u1ebfn Th\u1ee9c Chuy\u00ean M\u00f4n V\u1ec1 Marketing Th\u1eddi \u0110\u1ea1i M\u1edbi 2022"},"content":{"rendered":"<h2>Xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n t\u1eeb truy\u1ec1n th\u1ed1ng sang c\u00f4ng ngh\u1ec7 s\u1ed1<\/h2>\n<p>Ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1. C\u00f4ng ngh\u1ec7 s\u1ed1 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c v\u1eadn h\u00e0nh kinh doanh hi\u1ec7n \u0111\u1ea1i. Doanh nghi\u1ec7p ng\u00e0y nay kh\u00f4ng ng\u1eebng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i tr\u00ean n\u1ec1n t\u1ea3ng \u0111i\u1ec7n t\u1eed.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2021\/12\/marketing-tho\u031b\u0300i-da\u0323i-mo\u031b\u0301i.jpg\" alt=\"marketing_thoi_dai_moi\" \/><\/p>\n<p>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb xu h\u01b0\u1edbng n\u00e0y:<\/p>\n<ul>\n<li>Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n<li>C\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chuy\u1ec3n \u0111\u1ed5i, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a.<\/li>\n<li>Marketer c\u1ea7n hi\u1ec3u h\u00e0nh tr\u00ecnh v\u00e0 c\u00e1c c\u01a1 h\u1ed9i \u0111i k\u00e8m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn.<\/li>\n<\/ul>\n<h2>Nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 Marketing v\u00e0 k\u1ef9 n\u0103ng Marketer c\u1ea7n c\u00f3<\/h2>\n<h3>Ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 Marketing c\u0103n b\u1ea3n<\/h3>\n<p>Ki\u1ebfn th\u1ee9c v\u1ec1 ng\u00e0nh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c trong th\u1ef1c t\u1ebf. Hi\u1ec3u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 doanh nghi\u1ec7p l\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n c\u1ea7n thi\u1ebft.<\/p>\n<p>M\u00f4 h\u00ecnh STDP v\u00e0 m\u00f4 h\u00ecnh 4Ps l\u00e0 nh\u1eefng m\u00f4 h\u00ecnh c\u01a1 b\u1ea3n v\u1ec1 Marketing m\u00e0 c\u00e1c Marketer c\u1ea7n thu\u1ed9c l\u00f2ng.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2021\/12\/mo\u0302-hi\u0300nh-stdp-1024x1024.jpg\" alt=\"mo_hinh_stdp\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2021\/12\/mo\u0302-hi\u0300nh-4ps-1024x1024.jpg\" alt=\"mo_hinh_4ps\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2021\/12\/mo\u0302-hi\u0300nh-4cs.jpg\" alt=\"mo_hinh_4cs\" \/><\/p>\n<h3>Ki\u1ebfn th\u1ee9c x\u00e3 h\u1ed9i<\/h3>\n<p>Ki\u1ebfn th\u1ee9c v\u1ec1 x\u00e3 h\u1ed9i l\u00e0 k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ea7n thi\u1ebft cho vi\u1ec7c ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng xung quanh v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n<h3>K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/h3>\n<p>Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu trong vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb t\u00e0i ba. B\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian v\u00e0 c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3.<\/p>\n<h3>K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>Nghi\u00ean c\u1ee9u l\u00e0 m\u1ed9t trong nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 Marketing ch\u00ednh. B\u1ea1n c\u1ea7n n\u1eafm v\u1eefng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u nh\u01b0 PESTEL v\u00e0 Porter&#8217;s Five Forces.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2021\/12\/ky\u0303-na\u0306ng-nghie\u0302n-cu\u031b\u0301u-thi\u0323-tru\u031bo\u031b\u0300ng.jpg\" alt=\"ky_nang_nghien_cuu_thi_truong\" \/><\/p>\n<h3>Ki\u1ebfn th\u1ee9c v\u1ec1 c\u00f4ng ngh\u1ec7<\/h3>\n<p>C\u00f4ng ngh\u1ec7 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong ti\u1ebfp th\u1ecb s\u1ed1. B\u1ea1n c\u1ea7n l\u00e0m quen v\u00e0 s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m nh\u01b0 Google Analytics, SEO, v\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<h3>K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng quan tr\u1ecdng trong digital marketing. B\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n<h3>K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/h3>\n<p>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 SEO. B\u1ea1n c\u1ea7n n\u1eafm v\u1eefng kh\u00e1i ni\u1ec7m t\u1eeb kh\u00f3a v\u00e0 bi\u1ebft c\u00e1ch t\u00ecm v\u00e0 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p.<\/p>\n<h3>K\u1ef9 n\u0103ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n<p>M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong digital marketing. B\u1ea1n c\u1ea7n n\u1eafm v\u1eefng c\u00e1ch s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, hi\u1ec3u c\u00e1ch th\u1ec3 hi\u1ec7n n\u1ed9i dung v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed7i m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<h3>K\u1ef9 n\u0103ng ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch<\/h3>\n<p>K\u1ef9 n\u0103ng ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch l\u00e0 k\u1ef9 n\u0103ng quan tr\u1ecdng trong digital marketing. B\u1ea1n c\u1ea7n n\u1eafm v\u1eefng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o nh\u01b0 Google Ads v\u00e0 bi\u1ebft c\u00e1ch t\u1ed1i \u01b0u ho\u00e1 ng\u00e2n s\u00e1ch.<\/p>\n<h3>K\u1ef9 n\u0103ng k\u1ec3 v\u00e0 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n<\/h3>\n<p>K\u1ef9 n\u0103ng k\u1ec3 v\u00e0 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n thu h\u00fat v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n<h3>Ti\u1ebfp th\u1ecb tr\u1ef1c quan (Visual Marketing)<\/h3>\n<p>K\u1ef9 n\u0103ng thi\u1ebft k\u1ebf v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong digital marketing. B\u1ea1n c\u1ea7n n\u1eafm v\u1eefng kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p th\u00f4ng qua h\u00ecnh \u1ea3nh v\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda.<\/p>\n<h3>K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd Website<\/h3>\n<p>Website l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng quan tr\u1ecdng trong digital marketing. B\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n Website \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>\n<p>N\u1eafm v\u1eefng nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 k\u1ef9 n\u0103ng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t digital marketer th\u00e0nh c\u00f4ng. H\u00e3y lu\u00f4n n\u1ed7 l\u1ef1c h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t \u0111\u1ec3 kh\u00f4ng b\u1ecb l\u1ea1c h\u1eadu trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>","protected":false},"excerpt":{"rendered":"<p>Xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n t\u1eeb truy\u1ec1n th\u1ed1ng sang c\u00f4ng ngh\u1ec7 s\u1ed1 Ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1. C\u00f4ng ngh\u1ec7 s\u1ed1 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c v\u1eadn h\u00e0nh kinh doanh hi\u1ec7n \u0111\u1ea1i. Doanh nghi\u1ec7p ng\u00e0y nay kh\u00f4ng ng\u1eebng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1eadn d\u1ee5ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=5459"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5459\/revisions"}],"predecessor-version":[{"id":5576,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/5459\/revisions\/5576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/5844"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=5459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=5459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=5459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}