{"id":5465,"date":"2023-10-15T04:45:18","date_gmt":"2023-10-14T21:45:18","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=5465"},"modified":"2023-10-15T04:45:18","modified_gmt":"2023-10-14T21:45:18","slug":"cac-chi-so-do-luong-hieu-qua-marketing-tren-social-media-ban-nen-biet","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/cac-chi-so-do-luong-hieu-qua-marketing-tren-social-media-ban-nen-biet\/","title":{"rendered":"C\u00e1c Ch\u1ec9 S\u1ed1 \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3 Marketing Tr\u00ean Social Media B\u1ea1n N\u00ean Bi\u1ebft"},"content":{"rendered":"

Social media metrics, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing tr\u00ean social media, l\u00e0 nh\u1eefng con s\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. Nh\u1eefng con s\u1ed1 c\u01a1 b\u1ea3n v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, l\u01b0\u1ee3t th\u00edch, chia s\u1ebb, hay b\u00ecnh lu\u1eadn c\u00f3 th\u1ec3 l\u00e0m kh\u1edfi \u0111\u1ea7u t\u1ed1t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3, nh\u01b0ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n c\u1ea3nh. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u1edbi thi\u1ec7u t\u1edbi b\u1ea1n nh\u1eefng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing tr\u00ean social media quan tr\u1ecdng m\u00e0 b\u1ea1n n\u00ean bi\u1ebft.<\/p>\n

Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn (Awareness)<\/h2>\n

\"Kh\u1ea3<\/p>\n

T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u00e1n gi\u1ea3<\/strong> (Audience Growth Rate) \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n l\u01b0\u1ee3t ng\u01b0\u1eddi theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y gi\u00fap n\u00e2ng cao Brand Awareness c\u1ee7a b\u1ea1n. T\u1ef7 l\u1ec7 n\u00e0y cho bi\u1ebft chi\u1ebfn d\u1ecbch social media c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i nhanh ch\u00f3ng \u0111\u1ebfn \u0111\u00e2u. Quan tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i m\u1edbi m\u00e0 b\u1ea1n thu \u0111\u01b0\u1ee3c, m\u00e0 l\u00e0 t\u1ed1c \u0111\u1ed9 t\u00edch l\u0169y ng\u01b0\u1eddi theo d\u00f5i m\u1edbi \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/p>\n

Reach<\/h2>\n

Khi n\u00f3i \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing tr\u00ean social media, b\u1ea1n ch\u1eafc h\u1eb3n \u0111\u00e3 nghe nhi\u1ec1u \u0111\u1ebfn Reach<\/strong> (Ph\u1ea1m vi ti\u1ebfp c\u1eadn). Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 xem m\u1ed9t b\u00e0i \u0111\u0103ng k\u1ec3 t\u1eeb khi n\u00f3 xu\u1ea5t hi\u1ec7n tr\u1ef1c tuy\u1ebfn. S\u1ed1 li\u1ec7u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u th\u1eddi gian kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n online v\u00e0 nh\u1eefng lo\u1ea1i n\u1ed9i dung h\u1ecd \u01b0a chu\u1ed9ng. \u0110i\u1ec1u n\u00e0y cho b\u1ea1n bi\u1ebft li\u1ec7u b\u1ea1n \u0111ang \u0111\u0103ng nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu kh\u00e1n gi\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m hay kh\u00f4ng.<\/p>\n

Social Share of Voice<\/h2>\n

Social Share of Voice<\/strong> (Th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn) \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng social media metrics r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 cho b\u1ea1n bi\u1ebft m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u0169ng l\u00e0 m\u1ed9t th\u00f4ng s\u1ed1 h\u1eefu \u00edch \u0111\u1ec3 ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u1ed9 t\u01b0\u01a1ng t\u00e1c (Engagement)<\/h2>\n

\"\u0110\u1ed9<\/p>\n

T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh<\/strong> (Average Engagement Rate) l\u00e0 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u00edch, chia s\u1ebb, nh\u1eadn x\u00e9t tr\u00ean m\u1ed9t b\u00e0i \u0111\u0103ng so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n. T\u1ef7 l\u1ec7 n\u00e0y cho bi\u1ebft li\u1ec7u n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o th\u00f4ng qua l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c. T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u00e0ng cao th\u00ec n\u1ed9i dung c\u1ee7a b\u1ea1n thu h\u00fat kh\u00e1n gi\u1ea3 v\u00e0 l\u00e0 th\u01b0\u1edbc \u0111o t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi ch\u1ec9 s\u1ed1 l\u01b0\u1ee3t th\u00edch, chia s\u1ebb hay nh\u1eadn x\u00e9t thu\u1ea7n t\u00fay.<\/p>\n

Applause Rate<\/h2>\n

T\u1ef7 l\u1ec7 t\u00e1n th\u01b0\u1edfng<\/strong> (Applause Rate) l\u00e0 s\u1ed1 l\u01b0\u1ee3ng h\u00e0nh \u0111\u1ed9ng th\u1ec3 hi\u1ec7n s\u1ef1 t\u00e1n th\u00e0nh nh\u01b0 “b\u1ea5m like” ho\u1eb7c “th\u1ea3 tim” m\u00e0 m\u1ed9t b\u00e0i \u0111\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c. Khi m\u1ed9t ng\u01b0\u1eddi theo d\u00f5i th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng n\u00e0y trong c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n, h\u1ecd \u0111ang th\u1eeba nh\u1eadn r\u1eb1ng n\u1ed9i dung \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb n\u1ed9i dung c\u00f3 hi\u1ec7u qu\u1ea3 trong t\u01b0\u01a1ng lai.<\/p>\n

Amplification Rate<\/h2>\n

Amplification Rate<\/strong> (T\u1ef7 l\u1ec7 khu\u1ebfch \u0111\u1ea1i) \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chia s\u1ebb trung b\u00ecnh c\u1ee7a m\u1ed7i b\u00e0i \u0111\u0103ng tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i. T\u1ef7 l\u1ec7 n\u00e0y cho bi\u1ebft t\u1ed1c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi theo d\u00f5i chia s\u1ebb l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. T\u1ef7 l\u1ec7 n\u00e0y c\u00e0ng cao th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eb5n s\u00e0ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, t\u1ef7 l\u1ec7 khu\u1ebfch \u0111\u1ea1i cao c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi, nh\u1eefng ng\u01b0\u1eddi \u1edf trong v\u00f2ng b\u1ea1n b\u00e8 c\u1ee7a ng\u01b0\u1eddi \u0111\u00e3 chia s\u1ebb l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n

Virality Rate<\/h2>\n

Virality Rate<\/strong> (T\u1ef7 l\u1ec7 lan truy\u1ec1n) \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 s\u1ed1 l\u1ea7n b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb so v\u1edbi t\u1ed5ng l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u1ee7a b\u00e0i \u0111\u0103ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. T\u1ef7 l\u1ec7 n\u00e0y gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t b\u00e0i post. Ch\u1eb3ng h\u1ea1n, so s\u00e1nh m\u1ed9t b\u00e0i \u0111\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c 10,000 l\u01b0\u1ee3t th\u00edch nh\u01b0ng ch\u1ec9 c\u00f3 t\u1ef7 l\u1ec7 lan truy\u1ec1n 0.1%, v\u1edbi m\u1ed9t b\u00e0i \u0111\u0103ng kh\u00e1c nh\u1eadn \u0111\u01b0\u1ee3c 5,000 l\u01b0\u1ee3t th\u00edch nh\u01b0ng v\u1edbi t\u1ef7 l\u1ec7 lan truy\u1ec1n 10%, b\u00e0i \u0111\u0103ng th\u1ee9 hai c\u00f3 kh\u1ea3 n\u0103ng thu \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n

Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i (Conversion)<\/h2>\n

\"Kh\u1ea3<\/p>\n

T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/strong> (Click-Through Rate – CTR) l\u00e0 t\u1ea7n su\u1ea5t ng\u01b0\u1eddi xem nh\u1ea5p v\u00e0o li\u00ean k\u1ebft call-to-action trong b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng quan tr\u1ecdng khi b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u1ea5p chu\u1ed9t t\u1eeb kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n

Cost-Per-Click<\/strong> (CPC – Gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t) l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean social media, h\u00e3y quan t\u00e2m \u0111\u1ebfn CPC \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n.<\/p>\n

Conversion Rate<\/strong> (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng sau khi truy c\u1eadp v\u00e0o li\u00ean k\u1ebft n\u1ed9i dung b\u1ed5 sung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. N\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb social media cao h\u01a1n so v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c, \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 \u0111\u1ee7 h\u1ea5p d\u1eabn v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mong mu\u1ed1n.<\/p>\n

B\u00e0i vi\u1ebft tr\u00ean ch\u1ec9 gi\u1edbi thi\u1ec7u m\u1ed9t ph\u1ea7n nh\u1ecf trong s\u1ed1 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 nh\u1eefng social media metrics th\u00f4ng d\u1ee5ng nh\u1ea5t v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng ch\u1ec9 s\u1ed1 c\u00f3 \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3. <\/p>\n

\u0110\u1eebng qu\u00ean truy c\u1eadp MH Group<\/a> \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 ng\u00e0nh Marketing v\u00e0 t\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m trong l\u0129nh v\u1ef1c n\u00e0y!<\/p>","protected":false},"excerpt":{"rendered":"

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