{"id":6418,"date":"2023-11-06T15:56:05","date_gmt":"2023-11-06T08:56:05","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=6418"},"modified":"2023-11-06T15:56:08","modified_gmt":"2023-11-06T08:56:08","slug":"danh-gia-hieu-qua-quang-cao-facebook-nhung-chi-so-quan-trong-ban-can-biet","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/danh-gia-hieu-qua-quang-cao-facebook-nhung-chi-so-quan-trong-ban-can-biet\/","title":{"rendered":"\u0110\u00e1nh Gi\u00e1 Hi\u1ec7u Qu\u1ea3 Qu\u1ea3ng C\u00e1o Facebook: Nh\u1eefng Ch\u1ec9 S\u1ed1 Quan Tr\u1ecdng B\u1ea1n C\u1ea7n Bi\u1ebft"},"content":{"rendered":"<p>B\u1ea1n \u0111\u00e3 t\u1eebng t\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi: t\u1ea1i sao ph\u1ea3i \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook? V\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng trong qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec? Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y.<\/p>\n<h2>1. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook: \u0110i\u1ec1u g\u00ec c\u1ea7n hi\u1ec3u?<\/h2>\n<p>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook l\u00e0 c\u00f4ng vi\u1ec7c quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p bi\u1ebft chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y gi\u00fap ph\u00e1t hi\u1ec7n nh\u1eefng \u0111i\u1ec3m h\u1ea1n ch\u1ebf v\u00e0 t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n ho\u1eb7c ti\u1ebfp t\u1ee5c ph\u00e1t huy nh\u1eefng \u0111i\u1ec3m s\u00e1ng \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o \u1edf l\u1ea7n ti\u1ebfp theo.<\/p>\n<h2>2. C\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng tr\u00ean qu\u1ea3ng c\u00e1o Facebook<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook.<\/p>\n<h3>2.1. Ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3<\/h3>\n<p>Ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3 ph\u1ea3n \u00e1nh t\u1ed5ng s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec b\u1ea1n mong mu\u1ed1n. K\u1ebft qu\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 theo m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ra. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ed1 l\u01b0\u1ee3ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m, l\u01b0\u1ee3t truy c\u1eadp v\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea1n. L\u01b0u \u00fd r\u1eb1ng, quan tr\u1ecdng h\u01a1n l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n \u0111\u1ec3 k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a. \u0110\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o con s\u1ed1 m\u00e0 h\u00e3y nh\u00ecn v\u00e0o c\u00e2u chuy\u1ec7n m\u00e0 n\u00f3 k\u1ec3 v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n.<\/p>\n<h3>2.2. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/h3>\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CR) l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. CR cho th\u1ea5y m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u1ebfu CR cao m\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, b\u1ea1n c\u1ea7n xem x\u00e9t l\u00fd do t\u1ea1i sao c\u00f4ng ch\u00fang click v\u00e0o qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng mua h\u00e0ng. B\u00ean c\u1ea1nh CR, ch\u1ec9 s\u1ed1 Cost Per Action (CPA) c\u0169ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/p>\n<h3>2.3. CPM<\/h3>\n<p>CPM l\u00e0 chi ph\u00ed cho m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. N\u1ebfu CPM th\u1ea5p, \u0111i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn. Ng\u01b0\u1ee3c l\u1ea1i, CPM cao c\u00f3 th\u1ec3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u00e2n s\u00e1ch ti\u00eau t\u1ed1n nhanh ch\u00f3ng v\u00e0 gi\u1ea3m hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o. \u0110\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 CPM, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<h3>2.4. CTR<\/h3>\n<p>CTR (Click-Through Rate) cho th\u1ea5y m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t CTR cao kh\u00f4ng \u0111\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t, nh\u01b0ng n\u00f3 cho th\u1ea5y s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o. \u0110\u1ec3 c\u1ea3i thi\u1ec7n CTR, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf banner, v\u00e0 h\u00ecnh \u1ea3nh.<\/p>\n<h3>2.5. CPC<\/h3>\n<p>CPC (Cost Per Click) l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t khi m\u1ee5c ti\u00eau l\u00e0 t\u0103ng chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 chi ph\u00ed t\u1ed5ng th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t.<\/p>\n<h2>3. Nh\u1eefng l\u01b0u \u00fd khi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook<\/h2>\n<p>Khi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n ghi nh\u1edb c\u00e1c \u0111i\u1ec3m sau:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng.<\/li>\n<li>L\u1eadp b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch.<\/li>\n<li>\u0110\u01b0a ra k\u1ebft lu\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, kh\u00f4ng d\u1ef1a tr\u00ean c\u1ea3m quan.<\/li>\n<li>Th\u1eed nghi\u1ec7m A\/B testing \u0111\u1ec3 t\u00ecm ra m\u1eabu qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n<\/ul>\n<p>T\u1ea1m k\u1ebft<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 &#8220;\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook&#8221; m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y. N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<p><strong>\u0110\u1ecdc th\u00eam<\/strong>: <a href=\"https:\/\/mhgvietnam.com\/en\/vn\/blog\/CPM-la-gi\/\">CPM L\u00e0 G\u00ec? B\u00ed Quy\u1ebft T\u1ed1i \u01afu Hi\u1ec7u Qu\u1ea3 Chi Ph\u00ed Qu\u1ea3ng C\u00e1o Hi\u1ec3n Th\u1ecb<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2023\/10\/chi-so-quang-cao-fb-1024x1022.jpg\" alt=\"c\u00e1ch \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2023\/10\/facebook-chi-so-hieu-qua-1024x693.jpg\" alt=\"qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 tr\u00ean Facebook\" \/><\/p>\n<p><em><a href=\"https:\/\/mhgvietnam.com\/en\/\">MH Group<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u00e3 t\u1eebng t\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi: t\u1ea1i sao ph\u1ea3i \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook? V\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng trong qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec? Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y. 1. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=6418"}],"version-history":[{"count":2,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6418\/revisions"}],"predecessor-version":[{"id":6678,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6418\/revisions\/6678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6420"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=6418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=6418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=6418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}