{"id":6423,"date":"2023-11-06T15:52:11","date_gmt":"2023-11-06T08:52:11","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=6423"},"modified":"2023-11-06T15:52:13","modified_gmt":"2023-11-06T08:52:13","slug":"impression-bi-quyet-de-nang-cao-hieu-qua","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/impression-bi-quyet-de-nang-cao-hieu-qua\/","title":{"rendered":"Impression &#8211; B\u00ed quy\u1ebft \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p>Impression l\u00e0 g\u00ec? B\u00ed quy\u1ebft t\u0103ng impression cho b\u00e0i vi\u1ebft<\/p>\n<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd nghe v\u1ec1 \u201cImpression\u201d trong l\u0129nh v\u1ef1c marketing ch\u01b0a? B\u1ea1n mu\u1ed1n bi\u1ebft kh\u00e1i ni\u1ec7m n\u00e0y l\u00e0 g\u00ec? V\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u1ee7a b\u00e0i vi\u1ebft? H\u00e3y c\u00f9ng MH Group kh\u00e1m ph\u00e1 b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y nh\u00e9.<\/p>\n<h2>1. Impression l\u00e0 g\u00ec?<\/h2>\n<p>Impression l\u00e0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c trang m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c xem b\u1edfi c\u00f4ng ch\u00fang m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i click hay t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o.<\/p>\n<p>Impression \u0111\u01b0\u1ee3c chia th\u00e0nh 3 nh\u00f3m ch\u00ednh:<\/p>\n<ul>\n<li>Organic: L\u01b0\u1ee3t hi\u1ec3n th\u1ecb t\u1ef1 nhi\u00ean.<\/li>\n<li>Paid: L\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u00f3 tr\u1ea3 ph\u00ed.<\/li>\n<li>Viral: S\u1ed1 l\u1ea7n n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb ho\u1eb7c b\u00ecnh lu\u1eadn tr\u00ean trang c\u00e1 nh\u00e2n.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2023\/10\/chi-so-impression-la-gi.jpg\" alt=\"impression la gi\" \/><\/p>\n<h2>2. S\u1ef1 kh\u00e1c nhau gi\u1eefa Facebook reach v\u00e0 impression l\u00e0 g\u00ec?<\/h2>\n<p>Reach v\u00e0 impression l\u00e0 hai thu\u1eadt ng\u1eef quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Reach l\u00e0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, trong khi impression l\u00e0 t\u1ed5ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean m\u00e0n h\u00ecnh.<\/p>\n<p>M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng, reach v\u00e0 impression v\u1eabn c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t v\u1ec1 t\u01b0\u01a1ng t\u00e1c v\u00e0 m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/p>\n<h2>3. C\u00e1ch t\u00ednh to\u00e1n impression<\/h2>\n<p>Th\u00f4ng th\u01b0\u1eddng, impression \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng ch\u1ec9 s\u1ed1 CPM (chi ph\u00ed tr\u00ean 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb). \u0110i\u1ec1u n\u00e0y cho ph\u00e9p \u0111o l\u01b0\u1eddng chi ph\u00ed qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. M\u1eb7c d\u00f9 chi ph\u00ed th\u01b0\u1eddng th\u1ea5p h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean l\u01b0\u1ee3t click hay chuy\u1ec3n \u0111\u1ed5i, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>4. T\u1ea1i sao ph\u1ea3i theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 impression?<\/h2>\n<p>Impression kh\u00f4ng ch\u1ec9 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n cung c\u1ea5p nh\u1eefng th\u00f4ng tin quan tr\u1ecdng v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c. Impression l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0 t\u1ef7 l\u1ec7 click.<\/p>\n<p>N\u1ebfu impression l\u1edbn nh\u01b0ng t\u1ef7 l\u1ec7 click th\u1ea5p, b\u1ea1n c\u1ea7n xem x\u00e9t l\u1ea1i n\u1ed9i dung, th\u1ea9m m\u1ef9 hay ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 n\u00e2ng cao k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mhgvietnam.com\/vn\/blog\/wp-content\/uploads\/2023\/10\/tai-sao-nen-theo-doi-impression-1024x699.jpg\" alt=\"l\u00fd do c\u1ea7n c\u1eadp nh\u1eadt L\u01b0\u1ee3ng Impression l\u00e0 g\u00ec\" \/><\/p>\n<h2>5. B\u00ed quy\u1ebft \u0111\u1ec3 t\u0103ng impression<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u00ed quy\u1ebft gi\u00fap b\u1ea1n t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 impression trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh.<\/p>\n<h3>5.1. \u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/h3>\n<p>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00f4ng ch\u00fang. B\u1ea1n c\u1ea7n t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn, \u1ea5n t\u01b0\u1ee3ng v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00f4ng ch\u00fang \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n<h3>5.2. X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h3>\n<p>X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 impression. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 nh\u1eafm qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n<h3>5.3. Th\u1eddi gian \u0111\u0103ng b\u00e0i<\/h3>\n<p>Th\u1eddi \u0111i\u1ec3m \u0111\u0103ng b\u00e0i v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 ph\u00e2n ph\u1ed1i n\u1ed9i dung. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh kho\u1ea3ng th\u1eddi gian m\u00e0 c\u00f4ng ch\u00fang ho\u1ea1t \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t v\u00e0 t\u00f9y ch\u1ec9nh th\u1eddi gian \u0111\u0103ng b\u00e0i ph\u00f9 h\u1ee3p.<\/p>\n<h3>5.4. Hi\u1ec3u v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n t\u1ea3ng<\/h3>\n<p>M\u1ed7i n\u1ec1n t\u1ea3ng ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch ri\u00eang, do \u0111\u00f3, hi\u1ec3u v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n t\u1ea3ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 impression. B\u1ea1n c\u1ea7n l\u01b0u \u00fd c\u00e1c h\u1ea1n ch\u1ebf v\u00e0 quy \u0111\u1ecbnh c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u1ec3 tr\u00e1nh gi\u1ea3m l\u01b0\u1ee3t hi\u1ec3n th\u1ecb b\u00e0i vi\u1ebft.<\/p>\n<p>T\u00f3m l\u1ea1i, impression \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng c\u01b0\u1eddng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c b\u00ed quy\u1ebft tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 impression v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f2n b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 MH Group h\u1ed7 tr\u1ee3 b\u1ea1n gi\u1ea3i \u0111\u00e1p chi ti\u1ebft.<\/p>","protected":false},"excerpt":{"rendered":"<p>Impression l\u00e0 g\u00ec? B\u00ed quy\u1ebft t\u0103ng impression cho b\u00e0i vi\u1ebft B\u1ea1n \u0111\u00e3 bao gi\u1edd nghe v\u1ec1 \u201cImpression\u201d trong l\u0129nh v\u1ef1c marketing ch\u01b0a? B\u1ea1n mu\u1ed1n bi\u1ebft kh\u00e1i ni\u1ec7m n\u00e0y l\u00e0 g\u00ec? V\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u1ee7a b\u00e0i vi\u1ebft? H\u00e3y c\u00f9ng MH Group kh\u00e1m ph\u00e1 b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 hi\u1ec3u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=6423"}],"version-history":[{"count":2,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6423\/revisions"}],"predecessor-version":[{"id":6677,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6423\/revisions\/6677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6425"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=6423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=6423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=6423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}