{"id":6440,"date":"2023-11-06T15:36:33","date_gmt":"2023-11-06T08:36:33","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=6440"},"modified":"2023-11-06T15:36:36","modified_gmt":"2023-11-06T08:36:36","slug":"tinh-ung-dung-da-linh-vuc-cua-gamification-va-xu-huong-gamification-trong-tuong-lai","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/tinh-ung-dung-da-linh-vuc-cua-gamification-va-xu-huong-gamification-trong-tuong-lai\/","title":{"rendered":"T\u00ednh \u1ee8ng D\u1ee5ng \u0110a L\u0129nh V\u1ef1c C\u1ee7a Gamification V\u00e0 Xu H\u01b0\u1edbng Gamification Trong T\u01b0\u01a1ng Lai"},"content":{"rendered":"

Gamification l\u00e0 g\u00ec? Xu h\u01b0\u1edbng game h\u00f3a c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong nh\u1eefng l\u0129nh v\u1ef1c n\u00e0o? \u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 xu h\u01b0\u1edbng gamification trong t\u01b0\u01a1ng lai, m\u1eddi b\u1ea1n c\u00f9ng MH Group kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

1. Gamification \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 g\u00ec?<\/h2>\n

Gamification, hay tr\u00f2 ch\u01a1i ho\u00e1, l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p tinh t\u1ebf \u0111\u1ec3 l\u00e0m cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 th\u00fa v\u1ecb h\u01a1n b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 k\u1ef9 thu\u1eadt t\u1eeb th\u1ebf gi\u1edbi game. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi m\u1ebb, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\"Gamification<\/p>\n

C\u00e1c doanh nghi\u1ec7p \u0111ang b\u1eaft \u0111\u1ea7u \u1ee9ng d\u1ee5ng gamification v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, marketing, v.v. Gamification c\u00f3 th\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c l\u00ean 50% v\u00e0 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean h\u01a1n 60%.<\/p>\n

Xu h\u01b0\u1edbng gamification hi\u1ec7n nay nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng MH Group kh\u00e1m ph\u00e1 ti\u1ebfp trong nh\u1eefng ph\u1ea7n ti\u1ebfp theo nh\u00e9.<\/p>\n

2. L\u1ee3i \u00edch m\u00e0 gamification mang l\u1ea1i<\/h2>\n

2.1 T\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i gi\u1ea3i tr\u00ed, gamification l\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0o tr\u00f2 ch\u01a1i. T\u1eeb \u0111\u00f3, gi\u00fap ng\u01b0\u1eddi ch\u01a1i c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft v\u00e0 ghi nh\u1edb l\u00e2u h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

2.2 K\u00edch th\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00f4ng ch\u00fang v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

M\u1ed9t tr\u00f2 ch\u01a1i v\u1edbi nhi\u1ec1u ph\u1ea7n th\u01b0\u1edfng h\u1ea5p d\u1eabn s\u1ebd thu h\u00fat v\u00e0 k\u00edch th\u00edch ng\u01b0\u1eddi ch\u01a1i tham gia. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ch\u00fang t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau nhi\u1ec1u h\u01a1n. Ch\u1eb3ng h\u1ea1n nh\u01b0, tr\u00f2 ch\u01a1i tr\u1ed3ng c\u00e2y trong Shopee, \u0111\u1ec3 duy tr\u00ec c\u00e2y tr\u1ed3ng c\u1ee7a m\u00ecnh, m\u1ed7i ng\u00e0y ng\u01b0\u1eddi ch\u01a1i c\u1ea7n ph\u1ea3i v\u00e0o t\u01b0\u1edbi n\u01b0\u1edbc cho c\u00e2y. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 quay l\u1ea1i c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n

2.3 T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi ch\u01a1i<\/h3>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a Talent LMS, \u1ee9ng d\u1ee5ng c\u1ee7a gamification gi\u00fap 79% nh\u00e2n vi\u00ean c\u00f3 \u0111\u1ed9ng l\u1ef1c h\u01a1n khi l\u00e0m vi\u1ec7c, 85% nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa h\u01a1n khi l\u00e0m vi\u1ec7c v\u00e0 97% ng\u01b0\u1eddi lao \u0111\u1ed9ng tr\u00ean 45 tu\u1ed5i cho r\u1eb1ng, gamification t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n

\"Gamification<\/p>\n

3. Gamification c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

Xu h\u01b0\u1edbng gamification trong c\u00e1c l\u0129nh v\u1ef1c \u0111ang ng\u00e0y c\u00e0ng t\u0103ng, c\u00f9ng MH Group kh\u00e1m ph\u00e1 nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a gamification trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

3.1 \u00c1p d\u1ee5ng cho qu\u00e1 tr\u00ecnh onboarding<\/h3>\n

Onboarding l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u00f3 ngh\u0129a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u1ea3 ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 doanh nghi\u1ec7p. Theo \u0111\u00f3, nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c tr\u1ea3i qua qu\u00e1 tr\u00ecnh onboarding c\u00f3 kh\u1ea3 n\u0103ng \u1edf l\u1ea1i c\u00f4ng ty trong 3 n\u0103m cao h\u01a1n 58%. B\u00ean c\u1ea1nh \u0111\u00f3, 54% nh\u00e2n s\u1ef1 c\u0169ng cho bi\u1ebft, n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n nh\u1edd v\u00e0o qu\u00e1 tr\u00ecnh onboarding \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

\u1ee8ng d\u1ee5ng gamification v\u00e0o qu\u00e1 tr\u00ecnh onboarding c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng. V\u00ed d\u1ee5, Deloitte \u0111\u00e3 \u00e1p d\u1ee5ng xu h\u01b0\u1edbng game h\u00f3a v\u00e0o qu\u00e1 tr\u00ecnh onboarding nh\u00e2n vi\u00ean m\u1edbi. H\u1ecd s\u1eed d\u1ee5ng m\u1ed9t tr\u00f2 ch\u01a1i k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi ch\u1ee7 \u0111\u1ec1 ng\u00e0y t\u1eadn th\u1ebf zombie, nh\u00e2n v\u1eadt ch\u00ednh l\u00e0 ng\u01b0\u1eddi gi\u1ea3i c\u1ee9u nh\u00e2n lo\u1ea1i b\u1eb1ng vi\u1ec7c v\u01b0\u1ee3t qua c\u00e1c th\u1eed th\u00e1ch. \u0110\u1ec3 v\u01b0\u1ee3t qua c\u00e1c th\u1eed th\u00e1ch n\u00e0y, ng\u01b0\u1eddi ch\u01a1i ph\u1ea3i s\u1eed d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh nh\u01b0 k\u1ef9 n\u0103ng t\u01b0 v\u1ea5n, s\u1eed d\u1ee5ng b\u1ea3ng t\u00ednh, v.v. Tr\u00f2 ch\u01a1i n\u00e0y \u0111\u01b0\u1ee3c ch\u01a1i theo nh\u00f3m, t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u00e0 th\u1ea3o lu\u1eadn c\u00f9ng nhau, qua \u0111\u00f3 c\u1ee7ng c\u1ed1 tinh th\u1ea7n teamwork.<\/p>\n

3.2 \u00c1p d\u1ee5ng trong vi\u1ec7c ch\u1ed1ng l\u1ea1i fake news<\/h3>\n

Fake news (tin t\u1ee9c gi\u1ea3) l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 nh\u1ee9c nh\u1ed1i c\u1ee7a x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh internet ph\u00e1t tri\u1ec3n. \u0110\u1ec3 ch\u1ed1ng l\u1ea1i th\u1ef1c tr\u1ea1ng tin gi\u1ea3 \u0111ang “tung ho\u00e0nh” trong x\u00e3 h\u1ed9i, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u1ee9ng d\u1ee5ng gamification \u0111\u1ec3 cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi c\u00e1ch nh\u1eadn th\u1ee9c v\u1ec1 Covid 19 v\u00e0 chia s\u1ebb th\u00f4ng tin ch\u00ednh x\u00e1c. V\u00ed d\u1ee5, Snapchat \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi WHO \u0111\u1ec3 k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i b\u1eb1ng AR. B\u00ean c\u1ea1nh \u0111\u00f3, \u1ee9ng d\u1ee5ng AR c\u1ee7a USA Today khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i th\u00f4ng qua c\u00e1c tr\u00f2 ch\u01a1i th\u00fa v\u1ecb.<\/p>\n

3.3 \u00c1p d\u1ee5ng trong b\u00e1n h\u00e0ng<\/h3>\n

\u1ee8ng d\u1ee5ng gamification trong b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t v\u00e0i h\u00ecnh th\u1ee9c nh\u01b0 v\u00f2ng quay may m\u1eafn, b\u1ed1c th\u0103m tr\u00fang th\u01b0\u1edfng, v.v. C\u00e1c tr\u00f2 ch\u01a1i n\u00e0y gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd l\u00e2u h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ph\u1ea7n qu\u00e0 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c voucher gi\u1ea3m gi\u00e1, t\u1eeb \u0111\u00f3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Gamification c\u0169ng gi\u00fap gia t\u0103ng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u b\u00ean trong kh\u00e1ch h\u00e0ng.<\/p>\n

3.4 \u00c1p d\u1ee5ng trong marketing<\/h3>\n

Gamification trong marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00f4ng ch\u00fang v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho c\u00f4ng ch\u00fang, v.v. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang \u00e1p d\u1ee5ng gamification hi\u1ec7u qu\u1ea3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh nh\u01b0 MoMo, Gamification Shopee, VIB, v.v.<\/p>\n

3.5 \u1ee8ng d\u1ee5ng trong \u0111\u00e0o t\u1ea1o<\/h3>\n

\u1ee8ng d\u1ee5ng tr\u00f2 ch\u01a1i th\u1ef1c t\u1ebf \u1ea3o trong \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ph\u00e1t tri\u1ec3n nhanh trong th\u1eddi gian t\u1edbi. Th\u00f4ng qua c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o, ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u00f4ng tin thay v\u00ec ti\u1ebfp thu th\u1ee5 \u0111\u1ed9ng nh\u01b0 c\u00e1ch h\u1ecdc truy\u1ec1n th\u1ed1ng. V\u00ed d\u1ee5, \u0111\u1ec3 gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 v\u1ec1 qu\u00e1 tr\u00ecnh axit h\u00f3a \u0111\u1ea1i d\u01b0\u01a1ng, \u0110\u1ea1i h\u1ecdc Stanford \u0111\u00e3 t\u1ea1o ra m\u1ed9t tr\u00f2 ch\u01a1i th\u1ef1c t\u1ebf \u1ea3o cho ph\u00e9p ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 th\u1ea5y qu\u00e1 tr\u00ecnh di\u1ec5n ra v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3.<\/p>\n

T\u1ea1m k\u1ebft<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 c\u00e1c xu h\u01b0\u1edbng gamification trong t\u01b0\u01a1ng lai m\u00e0 MH Group mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u g\u00f3c nh\u00ecn b\u1ed5 \u00edch v\u1ec1 t\u00ednh \u1ee9ng d\u1ee5ng c\u1ee7a gamification.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c MH Group h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n

\u0110\u1ecdc th\u00eam: Experiential Marketing T\u1eeb A-Z & 5 Chi\u1ebfn d\u1ecbch Marketing Tr\u1ea3i Nghi\u1ec7m \u0110i\u1ec3n H\u00ecnh<\/a><\/p>\n

\"T\u1ea3i<\/p>","protected":false},"excerpt":{"rendered":"

Gamification l\u00e0 g\u00ec? Xu h\u01b0\u1edbng game h\u00f3a c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong nh\u1eefng l\u0129nh v\u1ef1c n\u00e0o? \u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 xu h\u01b0\u1edbng gamification trong t\u01b0\u01a1ng lai, m\u1eddi b\u1ea1n c\u00f9ng MH Group kh\u00e1m ph\u00e1 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. 1. Gamification \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 g\u00ec? Gamification, hay tr\u00f2 ch\u01a1i ho\u00e1, l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":6442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=6440"}],"version-history":[{"count":2,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6440\/revisions"}],"predecessor-version":[{"id":6669,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6440\/revisions\/6669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6442"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=6440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=6440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=6440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}