{"id":6495,"date":"2023-11-06T14:32:05","date_gmt":"2023-11-06T07:32:05","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=6495"},"modified":"2023-11-06T14:32:09","modified_gmt":"2023-11-06T07:32:09","slug":"owned-media-mo-rong-tiem-nang-ky-thuat-so-cho-thuong-hieu-cua-ban","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/owned-media-mo-rong-tiem-nang-ky-thuat-so-cho-thuong-hieu-cua-ban\/","title":{"rendered":"Owned Media: M\u1edf R\u1ed9ng Ti\u1ec1m N\u0103ng K\u1ef9 Thu\u1eadt S\u1ed1 Cho Th\u01b0\u01a1ng Hi\u1ec7u C\u1ee7a B\u1ea1n"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, vi\u1ec7c hi\u1ec3u kh\u00e1i ni\u1ec7m Owned Media l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p mong mu\u1ed1n t\u1ea1o d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 “Owned Media l\u00e0 g\u00ec” v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

1. Owned Media l\u00e0 g\u00ec?<\/h2>\n

Tr\u01b0\u1edbc h\u1ebft, h\u00e3y \u0111i\u1ec3m qua m\u1ed9t ch\u00fat v\u1ec1 kh\u00e1i ni\u1ec7m “Owned Media l\u00e0 g\u00ec”. Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i, “Owned Media” \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c t\u00e0i s\u1ea3n v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 m\u1ed9t th\u1ef1c th\u1ec3 ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u1ed9c quy\u1ec1n s\u1edf h\u1eefu v\u00e0 qu\u1ea3n l\u00fd. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean \u0111a d\u1ea1ng nh\u01b0 trang web, t\u00e0i kho\u1ea3n x\u00e3 h\u1ed9i, b\u1ea3n tin email v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. \u0110\u1eb7c \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a Owned Media l\u00e0 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu, t\u1eeb t\u1ea1o, thi\u1ebft k\u1ebf \u0111\u1ebfn ph\u00e2n ph\u1ed1i n\u1ed9i dung. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p t\u1ea1o ra tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1eadp trung v\u00e0o kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau.<\/p>\n

\"owned-media\"<\/p>\n

2. T\u1ea7m quan tr\u1ecdng c\u1ee7a Owned Media trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay<\/h2>\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n, Owned Media \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110\u00e2y l\u00e0 k\u00eanh tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 gi\u00fap tr\u00e1nh s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a b\u00ean th\u1ee9 ba. T\u00ednh \u0111\u1ed9c l\u1eadp n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

3. Ph\u00e2n lo\u1ea1i Owned Media<\/h2>\n

3.1 Trang web<\/h3>\n

Trang web c\u1ee7a c\u00f4ng ty l\u00e0 n\u01a1i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i trong Owned Media. Trang web ph\u1ea3i h\u1ea5p d\u1eabn, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ee9a nhi\u1ec1u th\u00f4ng tin gi\u00e1 tr\u1ecb. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n

3.2 T\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 kh\u00f4ng gian tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Twitter, Instagram v\u00e0 LinkedIn, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

3.3 B\u1ea3n tin email<\/h3>\n

B\u1ea3n tin email l\u00e0 m\u1ed9t k\u00eanh giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3. B\u1eb1ng c\u00e1ch g\u1eedi c\u00e1c th\u00f4ng tin, c\u1eadp nh\u1eadt v\u00e0 khuy\u1ebfn m\u00e3i tr\u1ef1c ti\u1ebfp t\u1edbi h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, b\u1ea1n c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

3.4 \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng<\/h3>\n

\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Ch\u00fang t\u1ea1o ra tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n v\u00e0 gi\u00fap t\u0103ng th\u00eam gi\u00e1 tr\u1ecb th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 khuy\u1ebfn kh\u00edch \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 t\u00e0i s\u1ea3n hi\u1ec7u qu\u1ea3 nh\u1ea5t trong Owned Media.<\/p>\n

4. \u01afu \u0111i\u1ec3m c\u1ee7a Owned Media<\/h2>\n

4.1 Ki\u1ec3m so\u00e1t n\u1ed9i dung<\/h3>\n

V\u1edbi Owned Media, c\u00f4ng ty c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t n\u1ed9i dung m\u00e0 h\u1ecd xu\u1ea5t b\u1ea3n. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

4.2 Hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed<\/h3>\n

So v\u1edbi Paid Media, Owned Media ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 b\u1ec1n v\u1eefng. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 t\u1eadn d\u1ee5ng SEO, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0 gi\u1ea3m nhu c\u1ea7u chi ti\u00eau cho qu\u1ea3ng c\u00e1o.<\/p>\n

4.3 X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/h3>\n

Owned Media gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1n gi\u1ea3. B\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

V\u1eady l\u00e0 ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m “Owned Media l\u00e0 g\u00ec” v\u00e0 l\u1ee3i \u00edch c\u1ee7a n\u00f3. Owned Media l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh k\u1ef9 thu\u1eadt s\u1ed1. H\u00e3y t\u1eadn d\u1ee5ng Owned Media ngay h\u00f4m nay \u0111\u1ec3 lu\u00f4n d\u1eabn \u0111\u1ea7u trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n.<\/p>","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, vi\u1ec7c hi\u1ec3u kh\u00e1i ni\u1ec7m Owned Media l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p mong mu\u1ed1n t\u1ea1o d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 “Owned Media l\u00e0 g\u00ec” v\u00e0 nh\u1eefng l\u1ee3i […]<\/p>\n","protected":false},"author":1,"featured_media":6497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=6495"}],"version-history":[{"count":2,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6495\/revisions"}],"predecessor-version":[{"id":6654,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6495\/revisions\/6654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6497"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=6495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=6495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=6495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}