{"id":6539,"date":"2023-11-06T13:31:48","date_gmt":"2023-11-06T06:31:48","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=6539"},"modified":"2023-11-06T13:31:52","modified_gmt":"2023-11-06T06:31:52","slug":"tim-hieu-ve-dao-duc-kinh-doanh-cua-coca-cola","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/tim-hieu-ve-dao-duc-kinh-doanh-cua-coca-cola\/","title":{"rendered":"T\u00ecm Hi\u1ec3u V\u1ec1 \u0110\u1ea1o \u0110\u1ee9c Kinh Doanh C\u1ee7a Coca-Cola"},"content":{"rendered":"

L\u00e0m m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, Coca-Cola \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 “\u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola”, ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

1. Gi\u1edbi thi\u1ec7u chung v\u1ec1 Coca-Cola<\/h2>\n

Coca-Cola l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ng\u1ecdt n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1886 t\u1ea1i Atlanta, Georgia, Hoa K\u1ef3 b\u1edfi nh\u00e0 d\u01b0\u1ee3c h\u1ecdc John Stith Pemberton. Qua qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n d\u00e0i, Coca-Cola \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng to\u00e0n c\u1ea7u c\u1ee7a th\u1ee9c u\u1ed1ng gi\u1ea3i kh\u00e1t.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 thu h\u00fat h\u00e0ng t\u1ef7 ng\u01b0\u1eddi y\u00eau th\u00edch tr\u00ean kh\u1eafp h\u00e0nh tinh nh\u1edd v\u00e0o h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u00ecnh. C\u00f4ng th\u1ee9c c\u1ee7a Coca-Cola \u0111\u01b0\u1ee3c gi\u1eef b\u00ed m\u1eadt v\u00e0 ch\u1ec9 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn.<\/p>\n

\"T\u00ecnh<\/p>\n

Coca-Cola s\u1edf h\u1eefu danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u1edbi nhi\u1ec1u phi\u00ean b\u1ea3n nh\u01b0 Coca-Cola Zero Sugar, Diet Coke, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

\u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola.<\/p>\n

2. \u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola<\/h2>\n

\u0110\u1ea1o \u0111\u1ee9c kinh doanh l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb, nguy\u00ean t\u1eafc v\u00e0 quy t\u1eafc \u1ee9ng x\u1eed m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh vi kinh doanh c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c nguy\u00ean t\u1eafc v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, minh b\u1ea1ch, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean, c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

2.1 \u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Cocacola qua s\u1ea3n xu\u1ea5t<\/h3>\n

\u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e1c kh\u00eda c\u1ea1nh sau:<\/p>\n

2.1.1 S\u1ee9c kho\u1ebb con ng\u01b0\u1eddi<\/h4>\n

Coca-Cola nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe. V\u00ec v\u1eady, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe nh\u01b0 Coca-Cola Light, Coca-Cola Zero, v\u00e0 nhi\u1ec1u lo\u1ea1i kh\u00e1c. <\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 g\u1eb7p kh\u00f4ng \u00edt tranh c\u00e3i li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9a c\u00e1c ch\u1ea5t g\u00e2y h\u1ea1i cho s\u1ee9c kh\u1ecfe con ng\u01b0\u1eddi v\u00e0 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn doanh nghi\u1ec7p. <\/p>\n

\"V\u00ed<\/p>\n

M\u1eb7c d\u00f9 l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t \u0111\u1ed3 u\u1ed1ng h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, Coca-Cola c\u0169ng \u1ee7ng h\u1ed9 vi\u1ec7c h\u1ea1n ch\u1ebf l\u01b0\u1ee3ng \u0111\u01b0\u1eddng ti\u00eau th\u1ee5 m\u1ed7i ng\u00e0y theo khuy\u1ebfn c\u00e1o.<\/p>\n

2.1.2 B\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng<\/h4>\n

V\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m l\u1edbn. Tr\u00e1ch nhi\u1ec7m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n

Coca-Cola \u0111\u00e3 tri\u1ec3n khai nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u00f3ng g\u00f3p v\u00e0o n\u1ed7 l\u1ef1c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. N\u0103m 2021, Coca-Cola Vi\u1ec7t Nam \u0111\u01b0\u1ee3c vinh danh trong top 3 Doanh nghi\u1ec7p b\u1ec1n v\u1eefng t\u1ea1i Vi\u1ec7t Nam (CSI-100). \u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 6 li\u00ean ti\u1ebfp m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c vinh danh trong danh s\u00e1ch n\u00e0y.<\/p>\n

Coca-Cola \u0111\u1eb7t m\u1ee5c ti\u00eau thu gom v\u00e0 t\u00e1i ch\u1ebf 100% v\u1ecf chai v\u00e0 lon b\u00e1n ra v\u00e0o n\u0103m 2030. T\u1ea1i Vi\u1ec7t Nam, th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u1eebng b\u01b0\u1edbc hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau n\u00e0y th\u00f4ng qua vi\u1ec7c thi\u1ebft k\u1ebf, thu gom v\u00e0 h\u1ee3p t\u00e1c theo \u0111\u1ecbnh h\u01b0\u1edbng kinh t\u1ebf tu\u1ea7n ho\u00e0n.<\/p>\n

2.2 B\u1ed9 quy t\u1eafc \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Cocacola d\u00e0nh cho c\u00e1c nh\u00e0 cung \u1ee9ng<\/h3>\n

B\u1ed9 quy t\u1eafc \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola \u0111\u1ed1i v\u1edbi nh\u00e0 cung \u1ee9ng bao g\u1ed3m:<\/p>\n

2.2.1 M\u00e2u thu\u1eabn quy\u1ec1n l\u1ee3i<\/h4>\n

Nh\u00e0 cung \u1ee9ng kh\u00f4ng \u0111\u01b0\u1ee3c l\u1ee3i d\u1ee5ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e2n vi\u00ean Coca-Cola. N\u1ebfu nh\u00e2n vi\u00ean c\u1ee7a nh\u00e0 cung \u1ee9ng l\u00e0 ng\u01b0\u1eddi th\u00e2n v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a Coca-Cola ho\u1eb7c nh\u00e0 cung \u1ee9ng c\u00f3 b\u1ea5t k\u1ef3 m\u1ed1i quan h\u1ec7 n\u00e0o v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean c\u1ee7a Coca-Cola, nh\u00e0 cung \u1ee9ng c\u1ea7n th\u00f4ng b\u00e1o cho doanh nghi\u1ec7p ho\u1eb7c \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean Coca-Cola s\u1ebd th\u00f4ng b\u00e1o v\u1ec1 \u0111i\u1ec1u n\u00e0y.<\/p>\n

2.2.2 Qu\u00e0 t\u1eb7ng, m\u1eddi \u0103n u\u1ed1ng, gi\u1ea3i tr\u00ed<\/h4>\n

Nh\u00e0 cung \u1ee9ng c\u1ea7n tr\u00e1nh vi\u1ec7c m\u1eddi \u0103n u\u1ed1ng, t\u1eb7ng qu\u00e0 \u0111\u1eaft ti\u1ec1n cho nh\u00e2n vi\u00ean Coca-Cola m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean. Nh\u00e2n vi\u00ean Coca-Cola c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1eadn qu\u00e0 ti\u1ec1n m\u1eb7t ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ti\u1ec1n m\u1eb7t t\u1eeb nh\u00e0 cung \u1ee9ng.<\/p>\n

2.2.3 B\u1ea3o v\u1ec7 th\u00f4ng tin<\/h4>\n

Nh\u00e0 cung \u1ee9ng \u0111\u01b0\u1ee3c ph\u00e9p ti\u1ebfp c\u1eadn th\u00f4ng tin b\u1ea3o m\u1eadt trong khu\u00f4n kh\u1ed5 quan h\u1ec7 kinh doanh nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c chia s\u1ebb th\u00f4ng tin \u0111\u00f3 v\u1edbi b\u1ea5t k\u1ef3 ai tr\u1eeb khi c\u00f3 s\u1ef1 cho ph\u00e9p t\u1eeb Coca-Cola. Nh\u00e0 cung \u1ee9ng c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c mua b\u00e1n ch\u1ee9ng kho\u00e1n ho\u1eb7c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi kh\u00e1c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean th\u00f4ng tin b\u1ea3o m\u1eadt thu th\u1eadp \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh cung c\u1ea5p d\u1ecbch v\u1ee5.<\/p>\n

2.2.4 H\u1ed1i l\u1ed9<\/h4>\n

Nh\u00e0 cung \u1ee9ng \u0111\u1ea1i di\u1ec7n cho Coca-Cola ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c \u0111\u1ea1o lu\u1eadt v\u1ec1 ch\u1ed1ng tham nh\u0169ng v\u00e0 ch\u1ed1ng h\u1ed1i l\u1ed9. C\u00e1c giao d\u1ecbch kh\u00f4ng \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c m\u00f3n \u0111\u1ed3 gi\u00e1 tr\u1ecb cho c\u00e1c c\u00e1n b\u1ed9 c\u00f4ng nh\u00e2n vi\u00ean ch\u1ee9c nh\u00e0 n\u01b0\u1edbc nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n

2.2.5 H\u1ed3 s\u01a1 kinh doanh, h\u1ed3 s\u01a1 t\u00e0i ch\u00ednh<\/h4>\n

C\u1ea3 nh\u00e0 cung \u1ee9ng v\u00e0 Coca-Cola \u0111\u1ec1u ph\u1ea3i l\u01b0u gi\u1eef ch\u00ednh x\u00e1c h\u1ed3 s\u01a1 v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn m\u1ed1i quan h\u1ec7 kinh doanh gi\u1eefa hai b\u00ean. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c l\u01b0u tr\u1eef \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c c\u00e1c h\u1ed3 s\u01a1 v\u1ec1 chi ph\u00ed v\u00e0 c\u00e1c kho\u1ea3n chi.<\/p>\n

2.2.6 B\u00e1o c\u00e1o c\u00e1c h\u00e0nh vi c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 sai tr\u00e1i<\/h4>\n

Trong tr\u01b0\u1eddng h\u1ee3p ph\u00e1t hi\u1ec7n c\u00e1c h\u00e0nh vi sai tr\u00e1i t\u1eeb nh\u00e2n vi\u00ean \u0111\u1ea1i di\u1ec7n cho Coca-Cola, nh\u00e0 cung \u1ee9ng c\u1ea7n th\u00f4ng b\u00e1o ngay cho c\u00f4ng ty. M\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 cung \u1ee9ng v\u00e0 Coca-Cola s\u1ebd kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng khi b\u00e1o c\u00e1o c\u00e1c h\u00e0nh vi sai tr\u00e1i n\u00e0y.<\/p>\n

\"B\u1ed9<\/p>\n

Ngo\u00e0i ra, Coca-Cola c\u00f2n nghi\u00eam c\u1ea5m h\u00e0nh vi h\u1ed1i l\u1ed9 th\u01b0\u01a1ng m\u1ea1i v\u00e0 y\u00eau c\u1ea7u c\u00e1c nh\u00e0 cung \u1ee9ng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 h\u1ed3 s\u01a1 kinh doanh v\u00e0 t\u00e0i ch\u00ednh.<\/p>\n

L\u1eddi k\u1ebft<\/h2>\n

\u0110\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 “\u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola” m\u00e0 ch\u00fang ta mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb n\u00e0y.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 th\u00eam chia s\u1ebb, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 ch\u00fang ta c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n

L\u01b0u \u00fd: B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb MH Group. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, vui l\u00f2ng truy c\u1eadp MH Group<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

L\u00e0m m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, Coca-Cola \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 “\u0110\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a Coca-Cola”, ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft […]<\/p>\n","protected":false},"author":1,"featured_media":6541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=6539"}],"version-history":[{"count":2,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6539\/revisions"}],"predecessor-version":[{"id":6634,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/6539\/revisions\/6634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/6541"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=6539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=6539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=6539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}