{"id":8204,"date":"2023-12-26T15:12:25","date_gmt":"2023-12-26T08:12:25","guid":{"rendered":"https:\/\/mhgvietnam.com\/?p=8204"},"modified":"2023-12-26T15:12:29","modified_gmt":"2023-12-26T08:12:29","slug":"quy-tac-ban-tay-phai-ban-tay-trai-trong-marketing","status":"publish","type":"post","link":"https:\/\/mhgvietnam.com\/en\/quy-tac-ban-tay-phai-ban-tay-trai-trong-marketing\/","title":{"rendered":"Quy T\u1eafc B\u00e0n Tay Ph\u1ea3i, B\u00e0n Tay Tr\u00e1i Trong Marketing"},"content":{"rendered":"<\/p>\n
\n

Marketing l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi h\u1ea5p d\u1eabn, n\u01a1i s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh n\u00ean b\u1ed1i c\u1ea3nh v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Trong b\u00e0i vi\u1ebft n\u00e0y, Ch\u00fang t\u00f4i s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 quy t\u1eafc b\u00e0n tay ph\u1ea3i<\/strong>, b\u00e0n tay tr\u00e1i trong Marketing, hai trong s\u1ed1 nh\u1eefng quy t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y. Nh\u1eefng nguy\u00ean t\u1eafc k\u1ec3 tr\u00ean th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh k\u00e9p thi\u1ebft y\u1ebfu trong Marketing: t\u00ednh s\u00e1ng t\u1ea1o \u0111i \u0111\u00f4i v\u1edbi th\u1ef1c thi v\u00e0 ph\u00e2n t\u00edch \u0111i \u0111\u00f4i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

<\/span>1. Quy t\u1eafc b\u00e0n tay ph\u1ea3i: Creativity v\u00e0 Execution<\/strong><\/span><\/h2>\n

Trong l\u0129nh v\u1ef1c Marketing, quy t\u1eafc b\u00e0n tay ph\u1ea3i<\/strong> \u0111\u01b0\u1ee3c coi l\u00e0 ng\u1ecdn \u0111\u00e8n d\u1eabn l\u1ed1i c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u00ednh th\u1ef1c thi. Nguy\u00ean t\u1eafc n\u00e0y nh\u1ea5n m\u1ea1nh vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf c\u1ee7a n\u00f3 trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch h\u1ea5p d\u1eabn.<\/p>\n

<\/span>1.1 B\u1ea3n ch\u1ea5t c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o trong Marketing<\/strong><\/span><\/h3>\n

S\u1ef1 s\u00e1ng t\u1ea1o trong Marketing v\u01b0\u1ee3t xa ngh\u1ec7 thu\u1eadt \u0111\u01a1n thu\u1ea7n; n\u00f3 l\u00e0 huy\u1ebft m\u1ea1ch th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 t\u00ednh kh\u00e1c bi\u1ec7t trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac, ch\u1eadt ch\u1ed9i. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng, quan \u0111i\u1ec3m v\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o nh\u1eb1m thu h\u00fat tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a kh\u00e1n gi\u1ea3 v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

S\u1ef1 s\u00e1ng t\u1ea1o n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh; \u0111\u00f3 l\u00e0 c\u00e1ch k\u1ec3 chuy\u1ec7n, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m v\u00e0 l\u00ean \u00fd t\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang s\u00e2u s\u1eafc v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

<\/span>1.2 Khai th\u00e1c t\u00ednh s\u00e1ng t\u1ea1o \u0111\u1ec3 k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

M\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o trong Marketing l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n. C\u00e2u chuy\u1ec7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3; \u0111\u00f3 l\u00e0 m\u1ed9t t\u1ea5m th\u1ea3m \u0111\u01b0\u1ee3c d\u1ec7t b\u1eb1ng nh\u1eefng s\u1ee3i ch\u1ec9 gi\u00e1 tr\u1ecb, s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n. <\/p>\n

K\u1ec3 chuy\u1ec7n s\u00e1ng t\u1ea1o trong Marketing l\u00e0 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n n\u00e0y theo c\u00e1ch c\u00f3 th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1n gi\u1ea3, g\u1ee3i l\u00ean c\u1ea3m x\u00fac v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/p>\n

\u0110\u1ecdc th\u00eam: T\u00ecm Hi\u1ec3u V\u1ec1 5 Tri\u1ebft L\u00fd Marketing \u2013 \u0110\u00e2u L\u00e0 Tri\u1ebft L\u00fd T\u1ed1t Nh\u1ea5t?<\/strong><\/p>\n

<\/span>1.3 C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 Marketing s\u00e1ng t\u1ea1o<\/strong><\/span><\/h3>\n

C\u00e1c Marketer ng\u00e0y nay \u0111ang li\u00ean t\u1ee5c v\u01b0\u1ee3t qua c\u00e1c ranh gi\u1edbi c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o, s\u1eed d\u1ee5ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch \u0111a di\u1ec7n. <\/p>\n

T\u1eeb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng s\u1ed1ng \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u01b0\u01a1ng t\u00e1c, ph\u1ea1m vi \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong Marketing l\u00e0 v\u00f4 h\u1ea1n. Nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb gi\u00fap c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

<\/span>1.4 Vai tr\u00f2 c\u1ee7a th\u1ef1c thi trong vi\u1ec7c \u0111\u01b0a \u00fd t\u01b0\u1edfng v\u00e0o cu\u1ed9c s\u1ed1ng<\/strong><\/span><\/h3>\n

M\u1eb7c d\u00f9 s\u1ef1 s\u00e1ng t\u1ea1o l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u nh\u01b0ng vi\u1ec7c th\u1ef1c thi m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o n\u00e0y th\u00e0nh hi\u1ec7n th\u1ef1c. Th\u1ef1c thi hi\u1ec7u qu\u1ea3 trong Marketing c\u00f3 ngh\u0129a l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch t\u1ec9 m\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn s\u00e1ng t\u1ea1o.\u00a0<\/p>\n

N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u1ed1i h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau \u2013 t\u1eeb thi\u1ebft k\u1ebf v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u1ebfn n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 k\u00eanh ngo\u1ea1i tuy\u1ebfn \u2013 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng g\u1eafn k\u1ebft, t\u1ea1o t\u00e1c \u0111\u1ed9ng v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p mong mu\u1ed1n.<\/p>\n

<\/span>1.5 C\u00e2n b\u1eb1ng t\u00ednh s\u00e1ng t\u1ea1o v\u1edbi t\u00ednh th\u1ef1c t\u1ebf<\/strong><\/span><\/h3>\n

M\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng l\u00e0 c\u00e2n b\u1eb1ng gi\u1eefa t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 t\u00ednh th\u1ef1c t\u1ebf. M\u1eb7c d\u00f9 ch\u00fang ta lu\u00f4n ph\u1ea3i \u0111\u1ed5i m\u1edbi v\u00e0 t\u00e1o b\u1ea1o h\u01a1n n\u1eefa, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c \u00fd t\u01b0\u1edfng c\u00f3 t\u00ednh kh\u1ea3 thi, trong ph\u1ea1m vi ng\u00e2n s\u00e1ch v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau Marketing t\u1ed5ng th\u1ec3. <\/p>\n

S\u1ef1 c\u00e2n b\u1eb1ng n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1c kh\u00eda c\u1ea1nh h\u1eadu c\u1ea7n c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch.<\/p>\n

Cu\u1ed1i c\u00f9ng, hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng kh\u00f4ng ch\u1ec9 b\u1edfi s\u1ef1 h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t th\u1ea9m m\u1ef9 hay s\u1ef1 m\u1edbi l\u1ea1 m\u00e0 c\u00f2n b\u1edfi t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n

Cho d\u00f9 \u0111\u00f3 l\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng hay t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, th\u1eed nghi\u1ec7m th\u1ef1c s\u1ef1 v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch n\u1eb1m \u1edf kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau n\u00e0y.<\/p>\n

<\/span>2. Quy t\u1eafc b\u00e0n tay tr\u00e1i: Analysis v\u00e0 Strategy<\/strong><\/span><\/h2>\n

K\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 v\u1edbi quy t\u1eafc b\u00e0n tay ph\u1ea3i, quy t\u1eafc b\u00e0n tay tr\u00e1i trong Marketing nh\u1ea5n m\u1ea1nh vai tr\u00f2 quan tr\u1ecdng c\u1ee7a ph\u00e2n t\u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. Nguy\u00ean t\u1eafc n\u00e0y th\u1eeba nh\u1eadn r\u1eb1ng m\u1eb7c d\u00f9 s\u00e1ng t\u1ea1o thu h\u00fat s\u1ef1 quan t\u00e2m nh\u01b0ng ch\u00ednh ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c m\u1edbi duy tr\u00ec v\u00e0 khu\u1ebfch \u0111\u1ea1i s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

<\/span>2.1 Vai tr\u00f2 quan tr\u1ecdng c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong Marketing<\/strong><\/span><\/h3>\n

Trong th\u1ebf gi\u1edbi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u00e0y nay, ph\u00e2n t\u00edch l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c Marketing. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ki\u1ec3m tra chi ti\u1ebft c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh v\u00e0 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch. <\/p>\n

B\u1eb1ng c\u00e1ch khai th\u00e1c d\u1eef li\u1ec7u, c\u00e1c Marketer c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00f4 gi\u00e1 gi\u00fap h\u01b0\u1edbng d\u1eabn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau \u0111\u1ebfn hi\u1ec3u r\u00f5 c\u00e1c s\u1eafc th\u00e1i s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

<\/span>2.2 L\u1eadp chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/strong><\/span><\/h3>\n

V\u1edbi l\u01b0\u1ee3ng d\u1eef li\u1ec7u d\u1ed3i d\u00e0o c\u00f3 s\u1eb5n, c\u00e1c Marketer c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n c\u00f3 m\u1ee5c ti\u00eau cao v\u00e0 hi\u1ec7u qu\u1ea3. Chi\u1ebfn l\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) v\u00e0 ph\u00e1t tri\u1ec3n l\u1ed9 tr\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau n\u00e0y. <\/p>\n

\u0110\u00f3 l\u00e0 d\u1ef1 \u0111o\u00e1n nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c Marketing theo m\u1ee5c ti\u00eau kinh doanh.<\/p>\n

<\/span>2.3 \u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1ed1i \u0111a<\/strong><\/span><\/h3>\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng l\u00e0 ch\u00eca kh\u00f3a. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ed1 \u0111\u1ecbnh s\u1eb5n; ch\u00fang ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean s\u1ef1 ph\u00e2n t\u00edch v\u00e0 ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c. <\/p>\n

S\u1ef1 linh ho\u1ea1t n\u00e0y cho ph\u00e9p c\u00e1c Marketer xoay v\u00f2ng nhanh ch\u00f3ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c Marketing v\u1eabn ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng.<\/p>\n

<\/span>3. S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a hai quy t\u1eafc<\/strong><\/span><\/h2>\n

S\u1ef1 t\u00edch h\u1ee3p c\u00e1c quy t\u1eafc b\u00e0n tay ph\u1ea3i (s\u00e1ng t\u1ea1o v\u00e0 th\u1ef1c thi) v\u00e0 tay tr\u00e1i (ph\u00e2n t\u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c) trong Marketing th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n. S\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p n\u00e0y l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a Marketing th\u00e0nh c\u00f4ng trong th\u1eddi k\u1ef3 hi\u1ec7n \u0111\u1ea1i.<\/p>\n

<\/span>3.1 C\u00e2n b\u1eb1ng s\u1ef1 s\u00e1ng t\u1ea1o v\u1edbi t\u00ednh nghi\u00eam ng\u1eb7t trong ph\u00e2n t\u00edch<\/strong><\/span><\/h3>\n

\u0110\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch ch\u1eb7t ch\u1ebd l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt tinh t\u1ebf. M\u1ed9t m\u1eb7t, s\u1ef1 s\u00e1ng t\u1ea1o mang l\u1ea1i t\u00ednh \u0111\u1ed5i m\u1edbi v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, m\u1eb7t kh\u00e1c, vi\u1ec7c ph\u00e2n t\u00edch mang l\u1ea1i n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n v\u00e0 s\u1ed1 li\u1ec7u.\u00a0<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch k\u1ebft h\u1ee3p c\u00e1c kh\u00eda c\u1ea1nh n\u00e0y m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 s\u1eed d\u1ee5ng c\u00e1ch k\u1ec3 chuy\u1ec7n s\u00e1ng t\u1ea1o \u0111\u1ec3 l\u00e0m cho d\u1eef li\u1ec7u tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u v\u00e0 h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n

<\/span>3.2 C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p hi\u1ec7u qu\u1ea3<\/strong><\/span><\/h3>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t \u0111\u1ed9i ng\u0169 \u0111a ng\u00e0nh, n\u01a1i nh\u1eefng b\u1ed9 \u00f3c s\u00e1ng t\u1ea1o v\u00e0 nh\u1eefng nh\u00e0 t\u01b0 t\u01b0\u1edfng ph\u00e2n t\u00edch l\u00e0m vi\u1ec7c song song v\u1edbi nhau. N\u00f3 c\u0169ng li\u00ean quan \u0111\u1ebfn m\u1ed9t n\u1ec1n v\u0103n h\u00f3a coi tr\u1ecdng c\u1ea3 s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng c\u1ee5 th\u1ec3.\u00a0<\/p>\n

B\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u01a1i c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 s\u00e1ng t\u1ea1o, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 khai th\u00e1c to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c Marketing.<\/p>\n

<\/span>K\u1ebft lu\u1eadn<\/strong><\/span><\/h2>\n

V\u1eady l\u00e0 Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u quy t\u1eafc b\u00e0n tay ph\u1ea3i<\/strong>, b\u00e0n tay tr\u00e1i trong Marketing. C\u1ea3 hai quy t\u1eafc n\u00e0y l\u1ea7n l\u01b0\u1ee3t th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 th\u1ef1c thi, ph\u00e2n t\u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u2013 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed9c l\u1eadp m\u00e0 v\u1ec1 b\u1ea3n ch\u1ea5t l\u00e0 c\u00e1c kh\u00eda c\u1ea1nh li\u00ean k\u1ebft v\u1edbi nhau c\u1ee7a m\u1ed9t ho\u1ea1t \u0111\u1ed9ng Marketing th\u00e0nh c\u00f4ng. S\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p c\u1ee7a \u2018hai b\u00e0n tay\u2019 n\u00e0y t\u1ea1o th\u00e0nh n\u1ec1n t\u1ea3ng cho s\u1ef1 to\u00e0n di\u1ec7n trong Marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n

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\n <\/div>","protected":false},"excerpt":{"rendered":"

Marketing l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi h\u1ea5p d\u1eabn, n\u01a1i s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh n\u00ean b\u1ed1i c\u1ea3nh v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Trong b\u00e0i vi\u1ebft n\u00e0y, Ch\u00fang t\u00f4i s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 quy t\u1eafc b\u00e0n tay ph\u1ea3i, b\u00e0n tay tr\u00e1i […]<\/p>\n","protected":false},"author":1,"featured_media":8205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-8204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-truyen-thong"],"_links":{"self":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/8204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=8204"}],"version-history":[{"count":1,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/8204\/revisions"}],"predecessor-version":[{"id":8206,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/posts\/8204\/revisions\/8206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media\/8205"}],"wp:attachment":[{"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=8204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=8204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhgvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=8204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}